LinkedIn Marketing For Care Clean | Commercial and Institutional Cleaning Products
About the brand
CareClean is India’s leading manufacturer of industrial cleaning products. It is a B2B company which is a diversification of Megamorph Marketing Pvt Ltd. Their clientele includes a diversified range of industries including Hospitality, IT, Healthcare, Pharma and many more
It is also India’s first Green Company certified by GC Mark, Germany.
Challenges
The client’s concern was to increase its presence on LinkedIn and Facebook to attract B2B collaborations through its social media.
Goals
The Goals that were set were
- To increase the number of followers on LinkedIn
- To increase the brand visibility
- To get new leads from businesses who require industrial cleaning products
- To advertise our products and services
Strategy
The LinkedIn strategy was designed after carefully studying what other competitors had been doing. According to our observations, we came up with a few content pillars that we worked on.
They were as follows:
- Product Centric – Highlighting the usage and benefits of the products for different types of businesses
- Videos from the CEO – Personification of the brand with the help of conversational videos by the CEO
- Topicals – Staying on top of trends with festival wishes and other major topicals
- Case Studies – Showcasing our work in different industries and how our products will be incorporated into similar industries
- Highlighting the USPs – The brand had so much to tell, so we incorporated different aspects of their work and unique selling points in unique formats.
- Polls related to the industry.
Implementation
We worked on all the content pillars that were set and observed what was working and what was not working for the client.
For eg, conversational videos by the CEO and posts highlighting our USPs performed very well in comparison to the polls, so we reduced the number of polls in the strategy for the next month.
Conclusion
Through a well-crafted strategy encompassing product highlights, videos, case studies, and more, we effectively increased brand visibility. We showcased their unique selling points, paving the way for fruitful collaborations in the industry!
Photoshoot For INEJ | FMCG Brand
About the Client
INEJ is a wholesale seller for Premium, Naturally Sun-dried, Whole, White & Crunchy Cashews!
Objective
Our goal was to enhance the visual appeal of INEJ Cashew’s Instagram profile and create captivating content that resonates with their audience, ultimately boosting engagement and sales.
Aethestics
1. Color Palette: We adopted a warm and inviting color palette featuring earthy tones, which complemented the natural essence of cashews. This consistent color scheme created a harmonious feed.
2. Composition: We experimented with various compositions to showcase INEJ Cashews. Close-up shots highlighted the quality of cashews, while flat lays presented a visually appealing arrangement of cashew treats and the products created using cashews, such as cashew milk, cashew sweets, etc.
3. Lighting: Proper lighting is crucial for food photography. We used soft, natural light to accentuate the texture and color of cashews, resulting in mouthwatering images.
4. Props and Styling: Props like rustic wooden backgrounds, fresh fruits, and elegant serving dishes added context and a sense of indulgence to the photos. The styling elevated the overall aesthetic.
Conclusion
The engagement rate soared as followers found the content more inviting and shareable. This, in turn, led to increased brand visibility and sales. The consistent aesthetic not only enhanced the brand’s online presence but also conveyed the quality and appeal of INEJ products.
Social Media For Native Organica | Agrotech Brand
Introduction
Native Organica is a brand that unites tradition and purity in all its products. They're dedicated to authentic, chemical-free staples prepared with traditional methods. From their Wooden Kacchi Ghani for Oils to the Natural Stone Slow Chakki for Flours, they offer transparency that everyone can trust.
Objective
Native Organica had the following objectives for its social media marketing campaign:
- Increase brand awareness and recall among the target audience.
- Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
- Enhance the quality and visual appeal of their social media post graphics.
Strategy
1. Online Expansion: Native Organica continued to grow its online platform, offering a wide range of organic food products that adhered to the highest quality standards. The website provides an easy and convenient shopping experience for customers.
2. Live Production Store: To build transparency and authenticity, Native Organica established a live production store. This brick-and-mortar location allowed customers to witness the traditional, ethical, and Vedic practices involved in preparing their staple food ingredients.
3. Visual Storytelling: To capture the essence of Native Organica, the brand invested in captivating visuals. Professional photography and videos showcased the entire process, from sourcing ingredients to the final product, creating an emotional connection with customers.
Results
- Enhanced Trust: Customers gained trust in the brand’s commitment to quality and authenticity through transparent in-store production.
- Higher Engagement: Visual storytelling on the website and social media increased engagement and customer interaction.
- Increased Sales: The combination of online convenience and in-store transparency boosted sales, with customers appreciating the option to shop in both ways.
- Healthy Lifestyle Promotion: Native Organica’s emphasis on traditional and Vedic practices contributed to promoting a healthier lifestyle among its customers.
Photoshoot For Native Organica | Agrotech brand
About the client
Native Organica is a brand that unites tradition and purity in all its products. They're dedicated to authentic, chemical-free staples prepared with traditional methods. From their Wooden Kacchi Ghani for Oils to the Natural Stone Slow Chakki for Flours, they offer transparency that everyone can trust.
Objective
We aimed to foster trust by offering a transparent approach to highlight the pure, traditionally processed food products that the brand offers. Whether they preferred the tactile experience of visiting the live production store or the convenience of shopping online, we invited the valued audience to savor the essence of authenticity in every bite.
Aesthetics
Our team of skilled and creative experts skillfully crafted compelling visuals that deeply resonated with our target audience, forging an emotional bond with the roots of our food products.
We meticulously showcased sustainably processed products, such as Spices, Pulses, Cold Pressed Oils, Whole Grain Pastas, Dry Fruits, etc., against natural, earthy backgrounds, reaffirming our unwavering commitment to the environment.
Indoor photoshoots thoughtfully integrated wooden trays, discs, and miniature indoor plants as props to showcase our offerings artistically. Through these photographs, we effectively communicated authenticity and transparency, nurturing trust among our valued consumers and reaffirming our steadfast dedication to ethical practices.
Conclusion
Our distinctive approach and carefully curated visuals transformed the brand's appearance, breathing new life into its visual identity. This transformation not only cultivated trust and authenticity within our target audience but also translated into increased sales, store foot visits, and high-performing advertisements
Branding For Indomeals | FMCG Brand
Introduction
IndoMeals is a brand catering to the delectable and convenient ready-to-eat food solution segment. They aim at redefining mealtime by offering a range of flavorful, nutritious, and hassle-free Veg, Non-veg meal options that cater to busy lifestyles.
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Logo Conceptualization
We imagined a playful design in a stylish yet casual font. The colors were a vibrant combination of fresh and warm shades, symbolizing the natural and flavorful aspects of the brand. A logo that encapsulates the brand’s promise of delightful, easy-to-enjoy meals that are both delicious and convenient.
Packaging Mood Board
Our packaging design stands as a testament to the power of minimalism, capturing simplicity and beauty in one glance. Lively visuals and vivid hues burst forth, showcasing the diverse range of delectable offerings. Each package tells a story of the products within, while highlighting their uniqueness. The packaging doesn’t just hold food; it holds a promise of taste, convenience, and quality.
Keyline Designs
Product Packaging:
Our packaging design stands as a testament to the power of minimalism, capturing simplicity and beauty in one glance. Lively visuals and vivid hues burst forth, showcasing the diverse range of delectable offerings. Each package tells a story of the products within, while highlighting their uniqueness. The packaging doesn’t just hold food; it holds a promise of taste, convenience, and quality.
Product Photoshoot:
The product photoshoots for Indo Meals were an artful display of delectable ready-to-eat dishes, coupled with genuine authenticity. We expertly captured the unique selling points and core essence of their offerings, taking them to unparalleled levels of presentation. Each image served as a gateway, drawing customers into a realm of irresistible flavors intertwined with utmost convenience.
Social Media For Saffron Soil | FMCG Brand
Introduction
Saffron Soil is a brand dedicated to holistic well-being: natural healing & recovery. It believes in the power of nature to nourish and rejuvenate, thus has curated a range of immunity-boosting products that helps the consumers in discovering natural path to wellness with their nutrient-packed offerings.
Objective
Saffron Soil had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy
Building Brand Awareness:
Our approach centered around elevating brand recognition through a steady and impactful presence on social media. We diligently communicated the unique selling points and advantages of the products. This encompassed consistent posting, swift responses to customer inquiries, and the cultivation of a knowledgeable health-conscious community.
Crafting Content and Brand Vision:
We orchestrated a comprehensive strategy that not only encompassed compelling content but also outlined a clear brand vision. This ranged from educational and enlightening content to meticulously planned campaigns and timely marketing initiatives.
Enhancing Post Graphics:
Elevating the quality and visual allure of our social media post graphics was paramount. Through enhancements, we transformed them into attention-grabbing visuals that held the viewer’s gaze, thus fostering greater engagement.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved Saffron Soil’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful social media campaigns.
Social Media For Captain Burger | Restaurant Chain
Background & Challenges
Captain Burger is an up-and-coming Gourmet Burger franchise with outlets in Varanasi and Bangalore. They visited Savvytree to improve their social media presence and promote online services.
Goals
Captain Burger wanted to achieve the following goals
- Increasing their online presence through continuous posting.
- Driving people to visit their outlets.
- Encourage influencers and food bloggers in their cities to increase footfall.
Strategy
We opted for a very simple strategy for the brand, which was:
- Promoting their range of gourmet burgers, fries, and shakes.
- Curating exciting and relatable content for the audience to increase engagement.
- Boosting the posts about ongoing offers with selected demographics to promote more profile and outlet visits
We were able to achieve impressive results within just a few weeks
- The footfall on their outlets increased drastically.
- We were able to collaborate with quite a few influencers and food bloggers.
- The followers and overall engagement on their Instagram also increased significantly.
Social Media For Arassa Weaves | Luxury Clothing Brand
Background & Chanllenges
Arassa Weaves, a premium Banarasi handloom brand, approached Savvytree because they wanted to build a social media presence for themselves that could be accessed globally. They recognized the need to establish a strong online presence to reach a wider audience, expand their customer base, and stay competitive in the digital age.
Goals
Arassa Weaves wanted us to help them achieve the following goals:
- Increase brand awareness and visibility on social media platforms
- Attract and engage potential customers by showcasing their unique and high-quality ensembles
- Establish Arassa Weaves as a trusted and recognized brand globally
Strategy
We devised a comprehensive social media marketing strategy that included the following:
- Conducting market research to identify potential customers and competitors
- Developing a content calendar that included engaging posts, stories, and reels showcasing the beauty and craftsmanship of Arassa Weaves products
- Creating and optimizing social media profiles on platforms like Instagram and Facebook
- Collaborating with influencers and bloggers to promote Arassa Weaves products and increase brand awareness
- Providing exceptional customer service and responding promptly to customer queries and feedback
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Social media Aesthetics
We wanted to create a visual identity that aligned with their brand values and showcased the beauty and craftsmanship of their products. We knew the grid layout would be the first thing potential customers would see when they landed on Arassa Weaves’ social media profiles, so it was essential to making a great first impression.
To start, we worked on a color palette inspired by the colors used in their products. We used warm, earthy tones synonymous with their brand and the Banarasi handloom industry. We wanted to create a sense of harmony and balance in their grid layout, so we used a consistent color scheme throughout their social media channels.
We knew that the beauty of their products was in the intricate weaving techniques used to create them, so we incorporated high-quality imagery that showcased the details of each product.
We also paid close attention to the captions and messaging used in their grid layout. We wanted to create a voice for their brand that was both approachable and informative. We used a friendly and welcoming tone and incorporated information about their products and the Banarasi handloom industry.
We created a brand identity that resonated with their values and resonated with their audience. The result was a grid layout that was aesthetically pleasing, engaging, and effective in driving business growth for Arassa Weaves.
Implementation and Results
We achieved impressive results for the brand,
- Established Arassa Weaves as a trusted and recognized brand in the Banarasi handloom industry
- Engaged with customers through social media, leading to increased customer satisfaction and brand loyalty
We have been working with Arassa Weaves for over a year now, and in this time, we have helped them to establish a strong and recognizable brand identity on social media.
Our content has resonated with their audience, resulting in a significant increase in followers and engagement on their social media channels. Additionally, our strategy has helped drive traffic to their website and increase online sales.
Our collaboration with Arassa Weaves has been a successful partnership, resulting in an aesthetically pleasing social media grid and tangible business growth.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Social Media For Pokonut | Ayurvedic Brand
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Goals
- The brand wanted us to accomplish the following goals.
Increase the market presence and create a space for Pokonut in the Ayurvedic Beauty And Baby care industry. - Showcase their unique products and unwavering belief in Ayurvedic medicine.
- Establish themselves as a holistic skin and baby care brand in the market.
Strategy
Pokonut’s social media marketing strategy was curated with the following elements.
- A thorough market research on what other Ayurveda and wellness brands are posting.
- Curating a content calendar for each month focusing on different products at a time
- Using aesthetic fillers related to Ayurveda to maintain feed quality.
- Utilizing trending audio, topicals, and other social media trends to increase brand awareness.
- Informational skincare and baby care content was incorporated to provide value to our followers.
- A series of Pokoparenting and Pokopampering videos by the Co-founder to personify the brand.
- Conducting Contests and giveaways to keep the audience engaged and gain their trust
Social Media Aesthetics
The Social Media aesthetics for Pokonut were selected to convey the essence of nature, holistic wellness, and authenticity by embracing earthy tones like soothing greens, calming blues, and warm neutrals to evoke a sense of balance and serenity.
Natural textures like wood and botanical elements were incorporated to create an organic and inviting atmosphere. Keeping the imagery clean, minimal, and visually pleasing to reflect the purity and simplicity of Ayurvedic principles.
Implementation and Results
After working with Pokonut for a significant time, we increased their online presence. We established the brand as a holistic skin and baby care brand which believes in the principles of Ayurveda.
With a mix of engaging, informational, and wellness content, we increased brand loyalty and customer base, increasing sales and overall market presence.
Social Media Marketing for Helios | Watch Store
Background and Challenges
Helios – The Watch Store is India’s largest multi-brand premium watch retailer, operated by TITAN. With over 130 stores nationwide, Helios aims to cater to high-end working professionals in tier-1 cities. However, the brand faced challenges building a strong social media presence and engaging its target audience effectively.
Goals
Helios – The Watch Store had the following objectives for its social media marketing campaign:
- Build a strong social media presence across all relevant platforms.
- Increase engagements on all social media platforms.
- Build an impactful, memorable, and consistent brand language and personality.
Strategy
To achieve these goals, the following strategy was implemented for Helios – The Watch Store:
Watch/Timepieces:
Showcase different watches and timepieces, highlighting their features, craftsmanship, and uniqueness.
Trends:
Stay updated with the latest watch trends, fashion, and styles, providing valuable insights to the audience.
Engaging:
Create interactive and immersive content that encourages audience participation, such as polls, Q&A sessions, and contests.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Memes/Comical:
Infuse humor and relatable content through watch or time-related memes, jokes, and comical situations.
Quirky/Witty:
Develop a brand personality that is quirky, witty, and lighthearted, resonating with the target audience’s lifestyle and preferences.
Topical:
Connect watch-related content with current events, holidays, or special occasions to make it timely and relevant.
Festive/Wish-like:
Create heartwarming and celebratory content during festive seasons, conveying greetings and well wishes to the audience.
Guess Games/Quizzes:
Engage the audience through interactive games and quizzes, testing their knowledge of watches, brands, and fashion.
Implementation and Results
The implementation of the social media marketing campaign for Helios – The Watch Store yielded remarkable results:
- Established a robust presence across various social media platforms, including Facebook, Instagram, Twitter, and Youtube.
- The engagement levels on all social media platforms significantly improved, with higher likes, comments, shares, and interactions.
- We developed a distinct and consistent brand language and personality, resonating well with the target audience and creating a memorable impression.
- The brand’s social media following expanded, with increased followers, brand advocates, and loyal customers.
- Successfully positioned them as a trusted and go-to destination for high-end timepieces among the target audience.
- Collaborations with prominent influencers, watch enthusiasts, and fashion bloggers further amplified the brand’s reach and visibility.
Conclusion
Through the implementation of a comprehensive social media marketing strategy, Helios – The Watch Store achieved its goals of building a strong online presence, increasing engagements, and establishing an impactful brand language.
The strategies effectively targeted high-end working professionals in tier 1 cities, fostering brand loyalty and driving customer footfall to the physical stores.
