Branding For Akihi | Luxury Skincare Brand
Akihi is a recently launched homegrown premium skincare brand, they honor themselves by creating 100% Natural, Vegan, and Cruelty-free skincare formulas. Born out of a passion for natural ingredients and traditional skincare methods, Akihi embodies the perfect balance between science and nature.
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Logo Conceptualization
The logo for Akihi was carefully crafted to capture the essence of the brand name. Initially worked with the idea that the term is Japanese. Still, the concept evolved when the Hawaiian significance was discovered, embracing the idea of forgetfulness of direction with a maze-inspired design.
Primary Logo
The primary logo combines the maze element with the brand name, using the crisp, sharp-edged font “FLENJA.” This design exceeded client expectations and gained immediate approval.
Typography
A carefully selected font family was curated for the brand, featuring “FLENJA” for the heading, which is also used in the logo, “KIONA” for the subheading, and “POPPINS” for the body text.
Packaging Mood Board
The packaging design embodies the “Less is More” principle, resulting in minimalistic and aesthetically pleasing packaging featuring solid pastel colors. The brand logo, product names, and brand patterns are thoughtfully incorporated as needed.
Keyline Designs
The final Keyline Designs were meticulously created, ensuring a smooth texture throughout the packaging boxes, except for the white sections, which were kept sleek. The brand logo and pattern are embossed on the textured surface, creating a standout visual element.
Product Photoshoot
The product photoshoots for Akihi were a masterclass in showcasing richness and luxury. We skillfully captured the opulent essence of Akihi’s skincare offerings, elevating them to new heights. Every image exuded sophistication through their lens, inviting customers into a world of indulgence and pampering.
Branding For Pokonut | Ayurvedic Brand
Pokonut is built on the idea of nurturing with love and science. The company’s founders developed a line of products that combines the wisdom of age-old Ayurvedic traditions with modern science to create effective, safe, and gentle formulations.
The brand’s unique approach to skincare is built on a foundation of science and research. Each product formulation is curated using a selection of premium quality, luxurious, therapeutic ingredients supported by rigorous scientific research. Their commitment to using only the highest quality ingredients ensures that their products are gentle for all skin types.
We recently rebranded the company better to reflect its brand values, ethos, and mission.
Redesigning the Logo to Reflect the Brand’s Values
As part of the rebranding process for Pokonut, Savvytree focused on redesigning the brand’s logo to reflect its values better. The previous logo needed depth and meaning and conveyed the brand’s nurturing aspect.
We wanted a logo that would resonate with their audience today but remains relevant for years. Our team of designers created a logo that is both simple and impactful. Using a mother and child in the design reinforces their commitment and creates an emotional connection with our customers.
The updated color scheme was carefully chosen to reflect our natural and sustainable ethos, with shades of brown symbolizing growth, health, and harmony with nature. Overall, the new logo is a powerful representation of their brand.
New Packaging with a Refreshing Look and Feel
As part of the rebranding, we aimed to create a packaging design that reflects the brand’s philosophy and enhances its overall image. The new packaging design features a refreshing and appealing look, with a color scheme that is gentle and calming to the eye.
To create a design that resonates with the brand’s target audience, we incorporated baby illustrations on all products, adding warmth and comfort. The new design not only reinforces their dedication to providing premium and sustainably-sourced formulations. It serves as a powerful visual representation of their values and mission.
The packaging redesign has created a consistent and cohesive look across all product lines, contributing to a more recognizable and memorable brand image. Using high-quality materials and ethical manufacturing practices further establishes Pokonut as a reliable and trustworthy brand.
With a packaging design that is both visually appealing and meaningful, the brand is well-positioned to attract a wider audience and strengthen its brand presence in the industry.
Website Redesign: Capturing the Essence of the Brand
We redesigned their website, creating new banners, designs, and layouts that captured the brand’s essence. The design was made to be clean, user-friendly, and visually appealing.
The new website design not only has a modern and sophisticated look but also provides a user-friendly experience that is both engaging and informative. The result is a website that looks great and delivers a seamless experience for our customers, making it easy for them to learn about our products and make informed purchasing decisions.
Nurturing Generations with Pure Organic Care
Ultimately, our rebranding efforts have successfully created a new brand identity for Pokonut. The new logo, packaging, and website design have enhanced the brand’s overall image and appeal while reinforcing its ethos.
Performance Marketing For Kaze Living | Gourmet Market Place
Introduction:
Kaze Living by KSKT is on a mission to make sustainable food available to everyone that empowers both food producers and consumers. They are an online marketplace for gourmet selections that are healthy and nutritious.
Mapping Target Audience and Buyer Personas:
When Kaze Living approached Savvytree, they needed to reach more of their target audience. Savvytree started by scaling its target audience and creating buyer personas for different products and categories. This helped identify the audience’s interests and behavior, which in turn helped target the right audience
We started by defining audiences for different products and categories. This helped identify the audience’s interests, behavior, and preferences. Based on this data, we developed a targeted strategy to appeal to a specific audience.
We analyzed Kaze Living’s products and categories and created buyer personas for each.
For example, the target audience for their organic fruits and vegetables is those interested in fruits and vegetables, healthy lifestyles, and organic food products.
Then we filtered the ones interested in all this via their purchasing power.
Summer Campaigns for Avocadoes and Blueberries:
During the summers, Savvytree ran performance marketing campaigns for Kaze Living’s products, like avocadoes and blueberries.
The campaign targeted audiences interested in healthy eating, are vegan or interested in exotic fruits, and prefer healthier but not a normal lifestyle.
During the summer campaign, the cost per acquisition (CPA) was reduced from INR 800 to INR 200.
By using relevant keywords and targeting the right audience, Kaze Living saw increased sales and sold more than 5000+ avocados in less than 60 days.
Christmas Campaign for Rum Cakes
We also ran a performance marketing campaign for Kaze Living’s Rum Cakes during Christmas.
The campaign targeted audiences interested in Christmas shopping, gift-giving, and bakery products.
The Christmas campaign resulted in a customer acquisition cost of 250 for a product worth Rs. 1800
Cost per Acquisition Reduced
Savvytree helped Kaze Living optimize its campaigns to reduce the cost per acquisition from INR 800 to as low as INR 300 and INR 180 for a few campaigns.
This was achieved by creating the right hook for the TG.
The optimized campaigns helped in generating more leads and conversions for Kaze Living.
Increase in ROI and Sales
Savvytree’s performance marketing campaigns helped Kaze Living to achieve its objective of increasing sales and improving ROI. Optimized campaigns reduced the cost per acquisition, which helped generate more leads and conversions.
Overall, the performance marketing campaigns helped Kaze Living to achieve significant results, including a CTR of around 4-5% and CAC as low as 300-350.
With only a 25% increase in sessions, Kaze Living achieved its objective of increasing sales and improving ROI.
Social Media For IFFCO Urban Garden | Plant Care Brand
IFFCO Urban Gardens is a brand that empowers farmers and plant parents by providing products that align with modern agricultural practices and enhance agricultural efficiencies. With a rich history of playing a significant role in India’s green revolution, they have contributed immensely to making India self-reliant in food grain production. Their products aim to provide healthy and holistic nutrition to plants while safeguarding them against diseases.
Objective:
IFFCO Urban Gardens had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy:
To achieve these objectives, the following strategies were implemented:
– Brand Awareness: We focused on increasing awareness through consistent social media presence and engagement.
– Content and Brand Strategy: A comprehensive content and brand strategy including educational and informative content, engaging content, campaign planning, and topical marketing.
– Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved IFFCO Urban Garden’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful paid social media campaigns.
Social Media For Akihi | Luxury Skincare Brand
Background and Challenges
Akihi is a recently launched homegrown premium skincare brand, They came to Savvytree to build an online presence even before they launched in the market. The sole purpose was to create a space for them in this highly competitive market before the initial launch to set the base for an upcoming luxurious skincare brand.
Goals
Akihi wanted us to help them achieve the following goals:
Increase exposure and brand recognition across all social media channels
Showcase their unique and high-end skincare items to draw in and attract potential buyers.
Make Akihi a trustworthy and well-known brand worldwide for skin and self-care products.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Strategy
We created a thorough social media marketing plan that contained the following elements:
- Carrying out market research to find potential clients and rivals
- Creating a content calendar with exciting posts, stories, and videos highlighting the brand’s rich and luxurious aesthetic
- Working together with bloggers and influencers to market their goods and raise brand awareness
- Curating informative and value-added content related to skincare for the customers
- Running Ads across all social media platforms to increase the visibility and sales of the brand.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Social Media Aesthetics
The goal was to create a visually appealing look and feel with neutral tones, minimal designs, and attractive product shoot images to grasp the customer’s attention.
To begin, we carefully curated a refined color palette inspired by the brand’s core values and the indulgence of its skincare range. We selected a harmonious blend of rich, luxurious hues embodying premium quality and sophistication.
To showcase the exquisite quality and beliefs inherent in Akihi’s products, we employed impeccable product photoshoots that flawlessly captured the essence of each skincare item. By focusing on high-quality visuals that showcased textures and packaging, we aimed to evoke a sense of desire and allure among potential customers.
Implementation and Results
We have been working with Akihi for more than 7 months now, and we have helped them establish themselves as a trust-worthy luxury skincare brand in this ever-competitive market.
Our carefully curated content has struck a chord with Akihi’s audience, leading to a remarkable increase in followers and engagement across all social media platforms. Furthermore, our strategic approach has not only elevated brand visibility but also funneled substantial traffic to their website, culminating in a remarkable increase in online sales.
Social Media For The First Feather | Luxury Baby Clothing Brand
The First Feather is a brand dedicated to providing the safest and finest clothing and baby care products for babies. Their products are known for their premium quality, eco-friendly materials, UVC sterilization, and antibacterial properties, making them highly recommended by doctors for babies.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Objective:
The First Feather had the following objectives for its social media marketing campaign:
-Redesigning the website to enhance graphics and user experience.
-Developing a content strategy that aligns with the brand tone.
-Creating a blog calendar and writing blog posts accordingly.
-Implementing a paid marketing strategy.
-Promoting product posts on social media to highlight the brand’s unique selling propositions (USPs).
Strategy:
To achieve these objectives, the following strategies were implemented for The First Feather:
-We focused on revamping the website to improve graphics and user experience.
-Developed a content strategy aligned with the brand’s tone and values.
-A comprehensive marketing strategy targeted to the brand’s ideal audience.
-Product posts on social media were designed to highlight the brand’s USPs prominently
Implementation and Results:
The implementation of the social media marketing campaign for The First Feather led to the following results:
-Heightened Website User Experience
-Increased Brand Awareness
-Credibility Amongst the Target Audience
-Reasonable Conversions from Paid Marketing
Conclusion:
By implementing a comprehensive social media marketing strategy for The First Feather, we successfully enhanced the website user experience, increased brand awareness, established credibility, and drove conversions.
The strategies effectively communicated the brand’s USPs, positioning The First Feather as a trusted choice for premium baby products.
Social Media For Bestech Cookware | Cookware Brand
Bestech is a premium quality cookware brand that prides itself on providing the best cooking experience for its customers. With a motto of “Cook with the Best,” Bestech offers a wide range of cookware products known for their long-lasting durability, extra strength, and 100% safety assurance. Backed by the latest technological advancements, Bestech cookware is reliable and affordable.
Objective:
Bestech had the following objectives for its social media marketing campaign:
- Establish a meaningful and impactful brand presence on social media.
- Develop a content strategy and plan for social media platforms.
- Define and maintain a consistent brand tone across all platforms.
- Achieve business goals through effective paid marketing campaigns.
Strategy:
To achieve these objectives, the following strategies were implemented for Bestech:
Brand Presence: The brand focused on creating a strong presence on social media platforms, which involved regular posting, engagement with the audience, and building a community around cooking enthusiasts.
Content Strategy: A comprehensive content strategy was developed to cater to the target audience’s interests and needs.
Consistent Brand Tone: A distinct, witty, conversational tone was established to reflect Bestech’s premium quality and reliability.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we accomplished the brand’s objectives of establishing a meaningful brand presence, developing a content strategy, maintaining a consistent brand tone, and achieving business goals. This led us to build trust and loyalty among cooking enthusiasts effectively.
Social Media For Indomeals | FMCG Brand
Introduction
Indomeals provides convenient ready-to-eat fast food sachets that can be heated for 3 minutes and consumed immediately. Focusing on catering to the busy lifestyles of workaholics and office-goers, Indomeals offers a range of quick and delicious meals perfect for individuals on the go.
Objective:
Indomeals had the following objectives for their social media marketing campaign:
- Build a comprehensive branding and content strategy.
- Increase brand awareness through social media platforms.
- Cater to the requirements of a professional photoshoot.
Strategy:
- Branding and Content Strategy: A comprehensive branding and content strategy was developed that included defining the brand tone, visual elements, and messaging to resonate with the target audience.
- Social Media Brand Awareness: Social media platforms were utilized to increase brand awareness using Engaging content, eye-catching visuals, and interactive campaigns.
- Professional Photoshoot: High-quality photographs were used across social media platforms, the website, and marketing materials to enhance the brand appeal.
Conclusion:
Through implementing a comprehensive social media marketing strategy, Indomeals successfully achieved its objectives of building a branding and content strategy, increasing brand awareness, organizing a professional photo shoot, and expanding its presence on social media platforms.
Website Development For Akihi | Luxury Skincare Brand
About the Client:
Akihi is an eco-friendly, homegrown premium luxury skincare brand. The brand formulates high-quality natural ingredients to produce effective products with visible results while leaving zero plastic footprints.
Objective:
Akihi’s website development project aimed to create an e-commerce website for customers to explore and purchase skincare products. The website reflects the brand’s premium and luxury feel and uniquely showcases its entire range of products.
The website needed to be visually appealing, easy to navigate, and optimized for mobile users.
Design Aesthetics:
The website has a crisp and elegant design highlighting the brand’s high-end skincare products. The font used is often sleek and sophisticated, conveying a sense of elegance and refinement.
The color scheme is rich, premium, and understated, with neutral tones that reflect the luxurious nature of the brand. The vibrant colors create a sense of luxury and indulgence. Creative product photoshoots showcase the various product offerings and create an immersive experience for the user.
Overall, the website is user-friendly, visually appealing, and conveys a sense of quality and luxury to potential customers. The website also features customer reviews and testimonials to build trust and credibility with potential customers.
Mobile Experience:
The website’s layout adjusts seamlessly to different screen sizes, ensuring users have a consistent and easy-to-use experience across all devices. The mobile version of the website is simplified, featuring clear, easy-to-read fonts and high-quality product images that showcase the products in their best light.
Product Page:
The product pages on Akihi’s website provide detailed information about each product, including its benefits, ingredients, and usage instructions. The pages feature high-quality images that allow users to see the products up close and from different angles, giving them a clear idea of what they are purchasing.
Conclusion:
The website development project undertaken by Savvytree for Akihi resulted in a visually stunning, easy-to-use, and mobile-optimized online store that reflects the brand’s premium and luxurious outlook.
The website’s intuitive design and user-friendly features ensure a seamless shopping experience for visitors. Overall, the project’s success highlights Savvytree’s ability to deliver high-quality digital solutions that align with our client’s business goals.
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Product Page
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Website Development for Indomeals | FMCG Brand
About the Client:
Indomeals is a D2C brand in the ready-to-eat foods market. With an extensive range of ready-to-eat meals and snacks, Indomeals aims to provide healthy and delicious meals to people on the go. With the rising demand for convenient food options, they are committed to offering the best quality meals that cater to diverse dietary needs.
Objective:
Indomeals’ website development project aimed to enhance its online presence and create a streamlined online shopping experience for customers.
Design Aesthetics:
The homepage provides a clear overview of the brand’s offerings, benefits, and value proposition. It features a hero section highlighting Indomeals’ unique selling points and encouraging users to explore their products.
The homepage also features customer testimonials, social proof, and a call-to-action button that prompts users to place an order.
We made a clean and modern design focusing on showcasing the products. The font used is easy to read and conveys a sense of simplicity and convenience, reflecting the brand’s message of quick and easy meals.
The color scheme includes bright and bold colors that stand out and grab the attention of potential customers. We have used images and graphics as they help to highlight the different product offerings and create a visually appealing experience for the user.
Lively designed and visually appealing aesthetics are incorporated to give the website a playful and fun vibe. It also helps create a memorable brand identity and makes the website more appealing to its target demographic.
Overall, the website is user-friendly, visually appealing, and conveys a sense of convenience and simplicity to potential customers.
Mobile Experience:
The mobile version of the website features a responsive design that adapts to different screen sizes, making it easy for users to navigate the website and place an order. The website’s layout and design are optimized for mobile users, ensuring fast loading times, easy-to-read fonts, and simple navigation.
Product Pages:
These provide detailed information about each meal packet, including ingredients, nutritional information, and heating instructions. The product pages also feature high-quality images that showcase the meals in their best light.
Ordering Process:
The ordering process on the Indomeals website ensures a hassle-free experience for users. Users can add their desired meal packets to their cart, review their order, and proceed to checkout. The checkout process is simple and secure, with various payment options.
Conclusion:
Savvytree’s website development project for Indomeals helped the brand enhance its online presence, streamline its ordering process, and create a seamless user experience. The website’s responsive design and user-friendly interface ensure that users can easily navigate the website, select their desired meal packets, and place an order hassle-free.
The project’s success reflects our commitment to delivering high-quality digital solutions aligned with our client’s business objectives.