Performance Marketing for Yamaha Music India | Music Equipment’s Brand
About Yamaha
Yamaha is a company deeply embedded in the pursuit to facilitate heart-trembling moments through sound and music, living by the brand promise to “Make Waves.” This renowned entity envisions empowering individuals to express their unique passions, emotions, and creativity by forging a harmonious connection with their instruments, allowing them to make an impactful resonance, both as creators and consumers of music and sound.
SavvyTree, partnered with Yamaha to execute groundbreaking performance marketing campaigns across prominent platforms such as Google and Meta.
Strategy and Process
Through a strategic amalgamation of innovation and expertise, SavvyTree optimized Yamaha’s online presence, enhancing visibility and user engagement.
This partnership illustrated the synergy between sound and technology, leveraging advanced digital marketing strategies to foster connections, inspire creativity, and elevate Yamaha’s brand resonance across the digital landscape.
Ads Creative:
The creative assets were meticulously designed to resonate with Yamaha’s brand ethos, leveraging impactful visuals, compelling narratives, and engaging content. These creatives aimed to spark curiosity and emotional connection, inviting audiences to explore and experience the world of Yamaha.
Brand Awareness:
The campaign was strategically oriented towards enhancing Yamaha’s brand visibility and awareness, reaching a broader and more diverse audience. Utilizing customized and optimized content, Yamaha’s unique brand voice and values were highlighted, ensuring a consistent and immersive brand experience
Google Platforms and Meta Campaign:
SavvyTree employed advanced targeting and optimization strategies on Google and Meta platforms to maximize reach and engagement. The multifaceted approach included ads on YouTube and diverse ad placements on Meta, tailored to suit various audience segments and preferences.
Precision targeting and real-time analytics ensured the optimal performance and effectiveness of each ad, facilitating a seamless and enriched user journey.
Results:
Impressions- 8,50,000
Clicks- 4,949
Views- 42,000
The campaign yielded significant results, achieving heightened brand recognition and reach.
The collaboration between Yamaha and SavvyTree demonstrated the transformative power of strategically aligned partnerships, blending creativity and technology to amplify brand messaging and reach.
Website Development For Wulroti | Food Service Equipment and Supplies
Client Background
It is a food service equipment supplies brand. Wulroti represents food service manufacturers unique in their field. Their high quality products are fully warrantied and built to meet the commercial, industrial, and marine kitchen requirements.
Objective
The client wanted a website that truly represents their core values and offerings to their international & national current and potential customers – Quality Assurance, Innovation, Reliability, and Custom Solutions! A clear, visual representation of the services and products offered to their various clients till date and the level of customization, reliability & efficiency available.
Design Aesthetics
A color palette dominated by Blue, White and black was chosen for the website in order to communicate Trust and Professionalism.
Blue, is often associated with trustworthiness, professionalism, and reliability. It can reassure visitors that your website is a credible and dependable source. In the manufacturing industry, blue is often used to convey a sense of innovation and forward-thinking. It can imply that your website or business is cutting-edge and progressive.
The website features captivating visuals, showcasing high-quality images of Wulroti’s offerings in terms of undergoing & completed projects, highlighting their attention to detail and commitment to quality.
Mobile Experience
Acknowledging the significance of mobile accessibility, Savvytree ensured that the website is responsive across all devices. The mobile version maintains the brand’s visual identity while optimising the layout for smaller screens, ensuring a seamless user experience on smartphones and tablets.
Conclusion
The collaboration between Wulroti and Savvytree has yielded a digital platform that authentically represents the company’s ethos of innovative and sustainable products & services in the food equipment industry!
By establishing an online presence with Wulroti’s diverse portfolio and dedication to creating exceptional commercial & industrial kitchen set-up services, the website has become an indispensable tool for attracting potential customers and partners at the international level.
Social Media For Levethos | Clothing Brand
Introduction
Levethos is a premium-quality athleisure clothing brand offering products at a moderate price point. Our specialization lies in crafting products from exceptional fabrics and advanced technology, proven to enhance performance. Catering to both fitness enthusiasts and novices, our brand is dedicated to elevating your active lifestyle.
Objective
Levethos had the following objectives for its social media marketing campaign:
- Build a substantial following on social media.
- Website redesigning.
- Outlining a social media strategy that highlights their key USPs.
- Converting through paid campaigns.
Results
Better Engagement on Social Profiles:
Levethos achieved improved engagement on its social media profiles through strategic content planning and audience interaction. By consistently sharing valuable and engaging content, responding promptly to audience feedback, and fostering an active online community, Levethos successfully deepened its connection with followers.
Attaining Sales and Business Goals through Marketing Campaigns:
Levethos effectively met its sales and business objectives by implementing targeted marketing campaigns across various platforms. Through data-driven strategies, precise audience targeting, and compelling ad creatives, the brand not only increased sales but also advanced its broader business goals.
Maintaining Beautiful Grids on Their Social Media:
Levethos upheld a visually stunning and cohesive social media grid, ensuring that each post harmonized seamlessly with the overall aesthetic. By meticulously curating content, paying attention to design consistency, and adhering to a strategic posting schedule, Levethos maintained an aesthetically pleasing social media presence that resonated with its audience.
Conclusion
In summary, Levethos achieved enhanced social engagement, met sales and business objectives through targeted campaigns, and maintained a visually captivating social media grid. These accomplishments reflect the brand’s commitment to excellence and its growing online community.
LinkedIn Marketing For Care Clean | Commercial and Institutional Cleaning Products
About the brand
CareClean is India’s leading manufacturer of industrial cleaning products. It is a B2B company which is a diversification of Megamorph Marketing Pvt Ltd. Their clientele includes a diversified range of industries including Hospitality, IT, Healthcare, Pharma and many more
It is also India’s first Green Company certified by GC Mark, Germany.
Challenges
The client’s concern was to increase its presence on LinkedIn and Facebook to attract B2B collaborations through its social media.
Goals
The Goals that were set were
- To increase the number of followers on LinkedIn
- To increase the brand visibility
- To get new leads from businesses who require industrial cleaning products
- To advertise our products and services
Strategy
The LinkedIn strategy was designed after carefully studying what other competitors had been doing. According to our observations, we came up with a few content pillars that we worked on.
They were as follows:
- Product Centric – Highlighting the usage and benefits of the products for different types of businesses
- Videos from the CEO – Personification of the brand with the help of conversational videos by the CEO
- Topicals – Staying on top of trends with festival wishes and other major topicals
- Case Studies – Showcasing our work in different industries and how our products will be incorporated into similar industries
- Highlighting the USPs – The brand had so much to tell, so we incorporated different aspects of their work and unique selling points in unique formats.
- Polls related to the industry.
Implementation
We worked on all the content pillars that were set and observed what was working and what was not working for the client.
For eg, conversational videos by the CEO and posts highlighting our USPs performed very well in comparison to the polls, so we reduced the number of polls in the strategy for the next month.
Conclusion
Through a well-crafted strategy encompassing product highlights, videos, case studies, and more, we effectively increased brand visibility. We showcased their unique selling points, paving the way for fruitful collaborations in the industry!
Photoshoot For INEJ | FMCG Brand
About the Client
INEJ is a wholesale seller for Premium, Naturally Sun-dried, Whole, White & Crunchy Cashews!
Objective
Our goal was to enhance the visual appeal of INEJ Cashew’s Instagram profile and create captivating content that resonates with their audience, ultimately boosting engagement and sales.
Aethestics
1. Color Palette: We adopted a warm and inviting color palette featuring earthy tones, which complemented the natural essence of cashews. This consistent color scheme created a harmonious feed.
2. Composition: We experimented with various compositions to showcase INEJ Cashews. Close-up shots highlighted the quality of cashews, while flat lays presented a visually appealing arrangement of cashew treats and the products created using cashews, such as cashew milk, cashew sweets, etc.
3. Lighting: Proper lighting is crucial for food photography. We used soft, natural light to accentuate the texture and color of cashews, resulting in mouthwatering images.
4. Props and Styling: Props like rustic wooden backgrounds, fresh fruits, and elegant serving dishes added context and a sense of indulgence to the photos. The styling elevated the overall aesthetic.
Conclusion
The engagement rate soared as followers found the content more inviting and shareable. This, in turn, led to increased brand visibility and sales. The consistent aesthetic not only enhanced the brand’s online presence but also conveyed the quality and appeal of INEJ products.
Social Media For Native Organica | Agrotech Brand
Introduction
Native Organica is a brand that unites tradition and purity in all its products. They're dedicated to authentic, chemical-free staples prepared with traditional methods. From their Wooden Kacchi Ghani for Oils to the Natural Stone Slow Chakki for Flours, they offer transparency that everyone can trust.
Objective
Native Organica had the following objectives for its social media marketing campaign:
- Increase brand awareness and recall among the target audience.
- Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
- Enhance the quality and visual appeal of their social media post graphics.
Strategy
1. Online Expansion: Native Organica continued to grow its online platform, offering a wide range of organic food products that adhered to the highest quality standards. The website provides an easy and convenient shopping experience for customers.
2. Live Production Store: To build transparency and authenticity, Native Organica established a live production store. This brick-and-mortar location allowed customers to witness the traditional, ethical, and Vedic practices involved in preparing their staple food ingredients.
3. Visual Storytelling: To capture the essence of Native Organica, the brand invested in captivating visuals. Professional photography and videos showcased the entire process, from sourcing ingredients to the final product, creating an emotional connection with customers.
Results
- Enhanced Trust: Customers gained trust in the brand’s commitment to quality and authenticity through transparent in-store production.
- Higher Engagement: Visual storytelling on the website and social media increased engagement and customer interaction.
- Increased Sales: The combination of online convenience and in-store transparency boosted sales, with customers appreciating the option to shop in both ways.
- Healthy Lifestyle Promotion: Native Organica’s emphasis on traditional and Vedic practices contributed to promoting a healthier lifestyle among its customers.
Photoshoot For Native Organica | Agrotech brand
About the client
Native Organica is a brand that unites tradition and purity in all its products. They're dedicated to authentic, chemical-free staples prepared with traditional methods. From their Wooden Kacchi Ghani for Oils to the Natural Stone Slow Chakki for Flours, they offer transparency that everyone can trust.
Objective
We aimed to foster trust by offering a transparent approach to highlight the pure, traditionally processed food products that the brand offers. Whether they preferred the tactile experience of visiting the live production store or the convenience of shopping online, we invited the valued audience to savor the essence of authenticity in every bite.
Aesthetics
Our team of skilled and creative experts skillfully crafted compelling visuals that deeply resonated with our target audience, forging an emotional bond with the roots of our food products.
We meticulously showcased sustainably processed products, such as Spices, Pulses, Cold Pressed Oils, Whole Grain Pastas, Dry Fruits, etc., against natural, earthy backgrounds, reaffirming our unwavering commitment to the environment.
Indoor photoshoots thoughtfully integrated wooden trays, discs, and miniature indoor plants as props to showcase our offerings artistically. Through these photographs, we effectively communicated authenticity and transparency, nurturing trust among our valued consumers and reaffirming our steadfast dedication to ethical practices.
Conclusion
Our distinctive approach and carefully curated visuals transformed the brand's appearance, breathing new life into its visual identity. This transformation not only cultivated trust and authenticity within our target audience but also translated into increased sales, store foot visits, and high-performing advertisements
Branding For Indomeals | FMCG Brand
Introduction
IndoMeals is a brand catering to the delectable and convenient ready-to-eat food solution segment. They aim at redefining mealtime by offering a range of flavorful, nutritious, and hassle-free Veg, Non-veg meal options that cater to busy lifestyles.
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Logo Conceptualization
We imagined a playful design in a stylish yet casual font. The colors were a vibrant combination of fresh and warm shades, symbolizing the natural and flavorful aspects of the brand. A logo that encapsulates the brand’s promise of delightful, easy-to-enjoy meals that are both delicious and convenient.
Packaging Mood Board
Our packaging design stands as a testament to the power of minimalism, capturing simplicity and beauty in one glance. Lively visuals and vivid hues burst forth, showcasing the diverse range of delectable offerings. Each package tells a story of the products within, while highlighting their uniqueness. The packaging doesn’t just hold food; it holds a promise of taste, convenience, and quality.
Keyline Designs
Product Packaging:
Our packaging design stands as a testament to the power of minimalism, capturing simplicity and beauty in one glance. Lively visuals and vivid hues burst forth, showcasing the diverse range of delectable offerings. Each package tells a story of the products within, while highlighting their uniqueness. The packaging doesn’t just hold food; it holds a promise of taste, convenience, and quality.
Product Photoshoot:
The product photoshoots for Indo Meals were an artful display of delectable ready-to-eat dishes, coupled with genuine authenticity. We expertly captured the unique selling points and core essence of their offerings, taking them to unparalleled levels of presentation. Each image served as a gateway, drawing customers into a realm of irresistible flavors intertwined with utmost convenience.
Social Media For Saffron Soil | FMCG Brand
Introduction
Saffron Soil is a brand dedicated to holistic well-being: natural healing & recovery. It believes in the power of nature to nourish and rejuvenate, thus has curated a range of immunity-boosting products that helps the consumers in discovering natural path to wellness with their nutrient-packed offerings.
Objective
Saffron Soil had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy
Building Brand Awareness:
Our approach centered around elevating brand recognition through a steady and impactful presence on social media. We diligently communicated the unique selling points and advantages of the products. This encompassed consistent posting, swift responses to customer inquiries, and the cultivation of a knowledgeable health-conscious community.
Crafting Content and Brand Vision:
We orchestrated a comprehensive strategy that not only encompassed compelling content but also outlined a clear brand vision. This ranged from educational and enlightening content to meticulously planned campaigns and timely marketing initiatives.
Enhancing Post Graphics:
Elevating the quality and visual allure of our social media post graphics was paramount. Through enhancements, we transformed them into attention-grabbing visuals that held the viewer’s gaze, thus fostering greater engagement.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved Saffron Soil’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful social media campaigns.
Social Media For Captain Burger | Restaurant Chain
Background & Challenges
Captain Burger is an up-and-coming Gourmet Burger franchise with outlets in Varanasi and Bangalore. They visited Savvytree to improve their social media presence and promote online services.
Goals
Captain Burger wanted to achieve the following goals
- Increasing their online presence through continuous posting.
- Driving people to visit their outlets.
- Encourage influencers and food bloggers in their cities to increase footfall.
Strategy
We opted for a very simple strategy for the brand, which was:
- Promoting their range of gourmet burgers, fries, and shakes.
- Curating exciting and relatable content for the audience to increase engagement.
- Boosting the posts about ongoing offers with selected demographics to promote more profile and outlet visits
We were able to achieve impressive results within just a few weeks
- The footfall on their outlets increased drastically.
- We were able to collaborate with quite a few influencers and food bloggers.
- The followers and overall engagement on their Instagram also increased significantly.
