Introduction:
Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
When Dhariwal Ayurveda approached Savvytree, they needed to reach a wider portion of their target audience and increase their ROAS.
Mapping Target Audience and Buyer Personas:
- Challenge: Understand the target audience for various Dhariwal Ayurveda products.
- Solution: Savvytree created buyer personas for different product categories.
- Approach: Analyzed audience interests and behavior to effectively target the right audience.
- Process: Developed buyer personas for each product.
- Example: Ayurvedic joint pain relief oil targeted at individuals interested in Ayurvedic remedies or suffering from pain.
- Further segmentation: Considered age and location to refine the audience targeting.
Summer Campaigns for Shantida Sharbat:
To promote Dhariwal Ayurveda’s new product, Shantida Sharbat, Savvytree ran performance marketing campaigns during the initial summer months.
- Targeting the Right Audience: The campaign is targeting audiences with specific interests: those interested in summer drinks, healthy alternatives, Ayurvedic ingredients, and those who prefer healthier beverages.
- Campaign Results: This targeted approach is resulting in a cost per acquisition (CPA) of INR 250 and a return on ad spend (ROAS) of 3.5 after continuous optimization over 3 months.
Increased Sales and ROI:
Savvytree’s performance marketing campaigns directly addressed Dhariwal Ayurveda’s goals of increasing sales and improving ROI. Optimized campaigns lowered the cost per acquisition (CPA), leading to more leads and conversions.
Overall Success:
The performance marketing campaigns delivered significant results for Dhariwal Ayurveda. These included a click-through rate (CTR) of around 4-5% and a customer acquisition cost (CAC) as low as INR 300-350. With a 25% increase in website sessions, Dhariwal Ayurveda successfully achieved its objectives of increasing sales and improving ROI.
