About Brand
Titan World is a venture by Titan Company Limited, India’s leading lifestyle company. It has become a prominent watch retailer with over 10 brands and over 650 stores nationwide. Intending to create a strong social media presence, Titan World has partnered with Savvytree to enhance its social media content strategy and improve its online presence.
To strengthen its digital footprint and establish a unique brand identity online, Titan World partnered with Savvytree, to execute a data-driven, engagement-first social media strategy.
Objectives & Goals
Titan World’s Digital Marketing Goals with Savvytree:
- Enhance Social Media Presence: Create a strong, visually engaging, and recognisable brand identity across digital platforms.
- Increase Engagement: Drive higher likes, shares, comments, and overall interactions.
- Boost Audience Growth: Achieve rapid follower expansion on Instagram.
- Increase Store Footfall: Use digital content to convert online audiences into in-store shoppers.
Growth Targets
Savvytree’s Social Media Content Strategy
Savvytree developed a multi-pronged, content-driven strategy focusing on:
- High-quality video marketing → Engaging, visually striking content.
- Trend-based moment marketing → Keeping Titan World relevant & viral.
- Data-driven growth approach → Combining organic reach & paid boosting.
- Conversion-focused storytelling → Turning clicks into purchases.
The FEEL Content Framework for Titan World
Savvytree built an exclusive FEEL-based content strategy to align Titan World’s digital marketing with its brand storytelling and engagement goals.
What is FEEL?
The FEEL Framework is a powerful digital marketing methodology designed by Savvytree to maximise brand engagement & audience retention for TITAN WORLD.
About the FEEL Framework for Titan World
Savvytree integrated FEEL into Titan World’s digital marketing approach through the following key pillars:
Savvytree’s Execution Strategy
Savvytree executed a structured, data-backed strategy to maximise Titan World’s reach and engagement.
Impact & Results Achieved On Instagram
Achieved 10X followers Growth in just 7 Months
Business Impact
✔ Boosted In-Store Footfall via targeted digital campaigns.
✔ Increased Brand Awareness & Customer Retention.
✔ Positioned Titan World as an Aspirational & Fashion-Forward Watch Brand.
Long Story Short
Titan World’s rapid digital transformation is a textbook case study on how a strategic, content-driven social media approach can drive exponential brand growth.
Key Success Takeaways
📌 Short-form video content dominates social media.
📌 Moment marketing creates viral opportunities.
📌 Interactive & engaging content builds a strong digital community.
📌 A combination of paid & organic strategy ensures long-term brand sustainability.
Final Thought: Titan World’s case proves that a well-crafted digital strategy + engaging Content = massive brand expansion & customer loyalty.
