Client Overview
Flora Soul is a newly launched luxury Ayurveda brand that blends rich traditional Ayurvedic wisdom with premium wellness solutions. The brand caters to discerning wellness consumers seeking authentic, effective, and high-quality Ayurveda-inspired skincare and health products. Positioned in the high-end wellness space, Flora Soul emphasizes elegance, purity, and a deep connection to nature.
Objective
Position Flora Soul as the authentic first choice for customers seeking Ayurvedic solutions for skin problems, and build organic visibility that drives high-intent traffic and engagement.
Key Objectives:
- Increase organic search visibility and rankings for product and Ayurveda-related keywords.
- Drive qualified traffic to product pages.
- Improve time-on-site and reduce bounce rate.
- Establish early SEO authority for long-term organic growth
The Challenges
- Low Search Visibility for Core Keywords
Being a new brand, Flora Soul lacked search engine visibility and had no presence for primary product or category keywords. This limited its ability to attract organic traffic. - Absence of Content Depth
There was no long-form or educational content to support key product themes or Ayurvedic authority, making it difficult to build topical relevance or engage users in the awareness stage. - SEO Gaps in On-Page and UX
The website had limited metadata optimization, lacked structured internal linking, and did not fully align with SEO-friendly content architecture or mobile-first design standards.
The Solution
- Foundation SEO + Keyword Mapping:
Conducted extensive keyword research around high-value Ayurvedic, skincare, and wellness topics. Built a detailed keyword map aligned with user journeys to guide content structure and navigation. - On-Page Optimisation:
Optimized product pages for keyword targeting, luxury language, and readability. Improved metadata, headers, mobile UX, and page layout for a better search and user experience. - Long-Form Content Creation:
Developed blogs around Ayurvedic rituals, skin care routines, and herbal benefits to build relevance and engagement. These articles also served to target informational keywords and support SEO clusters. - Content Cluster Strategy:
Built content clusters around key product categories with internal linking to improve topic authority and SERP positioning.
The Results
Within 3 months, Flora Soul achieved Page 1 rankings for multiple high-intent keywords, marking a strong entry into organic search. Three of the main target keywords reached top 10 rankings on Google, directly supporting the brand’s hero products and Ayurvedic positioning.
Keyword Ranking Impact:
- “Ayurvedic Face Serum” – Ranked #10 (720 volume, difficulty 10)
- “Rejuvenating Night Cream” – Ranked #9 (170 volume, difficulty 18)
- “Essence Ayurveda” – Ranked #7 (320 volume, difficulty 18)
- Organic search emerged as the strongest acquisition channel, with high engagement and intent indicators.
- Organic users stayed an average of 1 minute 29 seconds
- Social traffic users averaged just 6 seconds
- Organic traffic accounted for 74.64% of total visits
- Bounce rate from organic sources also dropped by 27%, reflecting improved content relevance and site experience.
Summary of Results
Metric | Initial (Jul ’24) | 3 Months Later (Oct ’24) |
Organic Ranking Keywords | 0 | 3 on Page 1 |
Avg. Session Duration (Organic) | 6 sec | 1 min 29 sec |
Organic Traffic Share | NA | 74.64% |
Highlights of Results
- Top 10 Google rankings for three core keywords within 90 days
- 74.64% of traffic now comes from high-intent organic sources
- Bounce rate dropped by 27%, showing stronger content engagement
- Strong SEO foundation laid for long-term authority building
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