Client Overview
Varush Interiors is a comprehensive interior design and architecture firm known for blending functionality with aesthetic appeal. They specialise in both residential and commercial projects, offering a range of services like space planning, 3D visualisations, custom furniture, and landscaping. With a strong focus on personalized solutions and sustainability, they deliver high-quality designs that reflect their clients’ unique lifestyles while staying within budget and on schedule
Challenge
There was a requirement to raise brand awareness, generate social media engagement, and drive potential customers to the website leading to increased sales and also redesigning the previous website.
Goals
- Boost Brand Awareness: Strengthen the brand’s presence on social media by creating relatable and engaging content to build trust and capture customer interest.
- Grow Social Media Following: Develop targeted content to attract relevant social media users and increase organic follower growth over time.
- Increase Engagement and Drive Sales: Connect with the target audience, fostering engagement that leads potential customers to e-commerce platforms, boosting sales.
Strategy
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies:
- Promotional Campaigns: We launched sales campaigns such as Season sales, and Festive Sales.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as aesthetic designs, and interior designing tips,.
- Utilise All Social Media Platforms: From Instagram, YouTube, Facebook, and Pinterest to LinkedIn, we will use all to increase engagement.
- Utilise Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
- Social Media Posts: Developed consistent, visually striking Instagram posts showcasing completed interior projects, inspirational designs, and design tips. We crafted engaging captions, interactive stories, and compelling call-to-action (CTA) prompts to convert visitors into leads.
- Video Content: Leveraged video marketing to showcase project transformations, interior styling tips, and behind-the-scenes content, boosting profile engagement and reach through relatable and high-quality visuals.
Results
- Increased Brand Visibility: The campaigns and social media content increased brand recognition, and social media reach.
- Higher Engagement: Relatable interior designing content resulted in significant engagement, including an increase in the number of organic followers.
- Sale Increase: Effective CTAs on all social platforms lead to an increase in website visitors, generating potential customers.
Conclusion
Savvytree’s strategic social media marketing approach has significantly enhanced brand awareness, client engagement, and project inquiries. By utilizing design inspiration, interior design tips, and targeted content showcasing their interior transformations, Varush has effectively connected with its audience. The strategies have helped establish a strong digital presence, setting the stage for long-term success in the competitive interior design industry.
