About Helios
o India’s largest multi-brand premium watch retailer under Titan company limited.
o A one-stop destination for a diverse collection of superior timepieces, offering 10,000+ watches from over 40+ International brands.
o With a Strong offline Presence in 130+ stores across Tier 1 cities, targeting high-end working professionals (24-50 years, unisex); Helios Proudly stands tall as a trusted name in luxury watches online as well.
Why Was the Content Revamped?
Initial Strategy (Year 1-2):
o Initially, we adopted a quirky and fun content approach, integrating time-themed posts and engaging campaigns that resonated with a wider audience.
o This miss-match planning of strategic content led to a content mix that helped us gain new followers and engagement, but at a slower pace.
o Despite not having a brand visual identity online, this approach still helped us gain some engagement and increase followers from 23K to 40K within the initial two years.
o The objective was to attract new followers and improve the user experience by integrating topical and engaging content.
Strategic Shift (Year 3-4):
o A refined content strategy was introduced to better align with Helios’ premium brand image- refined, niche, and memorable.
o We planned a focus shift to luxury, watch-centric reels that showcased craftsmanship, sophistication, minimalism, lifestyle appeal, and tailored messaging for watch enthusiasts.
o A significant refurbishment of aesthetics, leading to a more cohesive and premium brand identity for Helios watch store.
o We achieved a breakthrough in creating a strong and organic brand presence online.
o This approach positions Helios as a leader in the industry, with content that truly resonates with its audience.
Why was there a shift in Strategy?
o Proper planning and optimization of content were required to strike a balance between its premium brand image and its positioning on Social Media.
o A major transition from fun/quirky content to subtle and premium storytelling content around high-end timepieces was not a cakewalk, but a necessary one.
o With the introduction of planned brand shoots and trending videos, showcasing the intricate craftsmanship and appeal of the watches was required to build a robust and engaging community of watch enthusiasts.
o The main objective was to boost organic brand presence, attract new followers, and increase engagement by creating a healthy watch enthusiasts community.
o Effective Transition of Content strategy made Helios a highly-discussed premium retail watch brand while enhancing the user experience.
o A strong connection was built among watch enthusiasts.
Savvytree’s Success Story & Growth Analysis
o Savvytree spearheaded a dramatic shift in a. The first two years of managing and curating the content for Helios have been a challenge, with a minimal growth of 73% Followers (23K-40K).
o Whereas in Year 3rd & 4th (July 2023- April 2025) Savvytree gained an explosive growth of 400% (40K-200K). We could achieve this by implementing a premium content strategy, focusing on luxury visuals, and storytelling.
o We delivered the content that every watch aficionado wanted to explore, this gave Helios an edge and an opportunity to outshine the watch industry; particularly on Instagram.
4X Increase in Growth Rate Compared to Previous 2 Years
o If we analyse the growth rate monthly, we could garner over 5000 new followers per month; a massive leap compared to the growth in the previous period.
o The content was meticulously planned and executed by Savvytree, from ideation, scripting, and shooting, to managing the grid and posting videos.
o The transformation in strategy and visuals positioned Helios as a leading brand in the premium watch market, with a robust, and more engaged online community.
How Did We Achieve Our Goals?
Growth Indicators:
o Savvytree redesigned Helios’ Instagram with a premium tone and sophisticated content approach. This strategy marked a notable growth for Helios.
o Focus on minimalistic, luxury visuals, sleek designs, and high-end watch reels that resonate with watch enthusiasts.
o A seamless execution of showcasing the craftsmanship and intricate detailing of the timepieces with thorough planning, scripting, Video shooting, and posting.
o The whole content creation process is designed keeping in mind urbane, insightful content that has fostered deeper audience engagement and a better understanding of what they seek on the Helios page.
o This strategy led to an impressive increase, with a huge jump of 40K to 200K followers within two years, boosting engagement and solidifying Helios’ premium online presence. Fueled by the Helios exclusive library of real-watch images and videos that significantly increased reach and engagement.
o Helios’ Instagram page has been tailored to passionate watch lovers, providing content that speaks directly to their dedication.
By planning ahead and seamlessly integrating the brand into a well-executed strategy, we successfully chalked down Helios’ premium identity and associated with audiences on a grassroots level.
Key Results
o The Strategic Shift planned by Savvytree yielded impressive results in terms of follower growth of 40K to 200K in Year 3rd & 4th, compared to follower growth of 23K to 40K in initial two years.
o We tapped into an impactful approach that resonated with Helios’ audience, providing an experience that went beyond simply selling watches.
o Savvytree’s strategy resulted in enhanced brand recognition through high-quality, premium-focused content.
o Established Helios as a leading premium watch retailer lifestyle brand on Instagram, resonating deeply with watch enthusiasts and luxury consumers.
