Client Overview
AK Institute of Ophthalmology (AKIO) is a premier eye care center in Delhi NCR, founded by renowned Padma Shri awardee Dr. Atul Kumar—an internationally recognized vitreo-retinal surgeon. As one of the most reputed names in the ophthalmology space, AKIO has set benchmarks in both medical excellence and compassionate patient care. The institute leverages cutting-edge technology and is backed by top-tier specialists, ready to meet the diverse needs of its patients.
Objective
Enhance AKIO’s online presence to attract qualified traffic and improve visibility for high-intent eye care searches on search engines in Delhi NCR.
Key Objectives:
- Increase organic search visibility and impressions
- Improve rankings for high-intent and service-based keywords
- Drive relevant traffic to service and blog pages
- Boost user engagement and session duration
- Support patient acquisition through targeted SEO content
The Challenges
- Low Visibility and Poor Rankings
In August 2024, AKIO had just 11 organic users and 30 clicks, reflecting minimal visibility in search results. Core service and transactional keywords either did not rank or appeared in lower SERP positions, limiting discoverability among potential patients.
- Technical and On-Page SEO Issues
Several technical flaws impacted site performance, including slow page speed, poor mobile responsiveness, and indexing errors. On-page SEO elements like missing H1 tags (replaced by banners), unoptimized meta tags, weak internal linking, and the absence of schema markup further hindered search engine performance.
- Lack of Content Strategy
There was no content targeting high-volume informational search queries. The absence of blog articles or educational content meant AKIO missed opportunities to engage users in the research phase and establish topical authority in the eye care domain.
The Solution
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies using a multifaceted approach:
- Promotional Campaigns: We launched sale campaigns such as End of season sale, and Weekly Sales.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as product features, and style guides.
- Influencer Marketing: Reached out to relevant fashion influencers to make content for our social media handles.
- Utilize Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
1. Technical SEO Enhancements
Indexing issues and sitemap errors were thoroughly resolved to improve crawlability and site performance. Page speed was optimized by compressing large images and enabling browser caching, while mobile responsiveness was enhanced to ensure a seamless experience across all devices, boosting both usability and search engine friendliness.
2. On-Page SEO Optimization
Meta titles and descriptions were rewritten to improve keyword targeting and drive higher click-through rates. H1 tags, previously missing or incorrectly implemented due to banner formatting, were corrected to align with SEO best practices. Additionally, the content structure was enhanced with clear H2s and H3s, along with strategically placed FAQs to improve readability, relevance, and featured snippet opportunities.
3. Blog & Content Strategy
A focused content strategy was introduced to capture high-volume informational searches. Keyword-targeted blogs were developed around common eye health concerns and patient queries. Topics included:
- How to Prepare for Cataract Surgery
- Children’s Eye Health: When to See a Paediatric Eye Specialist
- Essential Vitamins for Eye Health
- How to Choose the Right Eye Hospital
These articles helped drive awareness, build topical authority, and attract relevant traffic in the research phase of the user journey.
4. Service Page Enrichment
Service pages were expanded with detailed, user-focused content to address common patient questions and enhance relevance for search engines. This included clearer explanations of procedures, benefits, and aftercare, making the pages more informative and engaging for potential patients while improving keyword alignment and on-page SEO strength.
The Results
In just six months, AKIO witnessed a remarkable 94.8% growth in organic traffic, driven by strategic SEO efforts. With improved keyword rankings, higher engagement, and enhanced visibility, the website now ranks on the first page of Google for 30 high-intent keywords, solidifying its digital presence in the eye care space.
- Organic traffic surged by 94.8%, reflecting a significant increase in visibility and user reach.
- AKIO’s website achieved top 10 rankings for high-intent keywords such as “Eye Specialist Near Me,” “Best Eye Hospital in Delhi NCR,” and “Best Cornea Specialist in Delhi.”
- User engagement also improved notably, with average session duration increasing by 24%.
- Overall, AKIO’s website now ranks on the first page of Google for 30 keywords, marking a substantial boost in keyword visibility and online presence.
Summary of Results
The following table summarizes the key metrics highlighting the success of AKIO’s SEO growth strategy: –
Metric | Aug 2024 | Feb 2025 |
Organic Users | 11 | 491 |
New Organic Users | 11 | 466 |
Avg. Engagement Time | 1 min | 1 min 24 sec |
Organic Clicks | 30 | 687 |
Organic Impressions | 3.33K | 56.4K |
1. Traffic Surge: 94.8% increase in organic traffic within 6 months.
2. Top Rankings Achieved:
- Eye Specialist Near Me – #9
- Best Eye Hospital in Delhi NCR – #9
- Best Cornea Specialist in Delhi – #6
3. User Engagement improved with a 24% increase in avg. engagement time.
4. Keyword Visibility Boost: 30 keywords now rank in the top 10 on Google.
