Client Overview
Highgene Water Purifier is a newcomer in the competitive water purification and filtration industry. The brand offers a high-quality non-electric water purifier, catering to consumers looking for sustainable and cost-effective water solutions. Before the SEO optimization, the brand faced challenges related to low search visibility, weak keyword rankings, and minimal organic traffic. They needed to carve out space for their brand in the industry.
Objective
To enhance Highgene’s online presence on Google SERPs by increasing organic visibility, leading to more leads and sales, and driving qualified traffic through technical SEO, content optimization, and strategic content creation.
Key Objectives:
- Increase organic search visibility and impressions.
- Improve rankings for transactional and informational keywords.
- Drive relevant traffic to product and blog pages.
- Enhance engagement and user experience metrics.
- Resolve technical issues affecting performance and indexing.
- Establish topical authority with informative blog content
The Challenges
- Low Visibility and Weak Rankings
In December 2024, Highgene’s organic presence was minimal, with only 48 organic users and 37 clicks. Key product-related keywords were either not ranking or ranked poorly on search engines.
- Technical SEO Issues
The website had several performance barriers:
- Slow page speed
- Poor mobile usability
- Indexing issues causing pages to remain undiscovered
- On-Page SEO Gaps
The site missed several basic yet important factors, which were identified as follows:
- Missing or unoptimized meta tags and headings
- Lack of structured content (H1, H2, H3)
- No internal linking
- No FAQs or schema for featured snippet eligibility
- Lack of Content Strategy
There was no content focused on targeting high-volume user queries.
The Solution
1. Technical SEO Enhancements
To improve the site’s overall performance and visibility, several technical SEO fixes were implemented:
- Compressed images and enabled browser caching to enhance page loading speed
- Resolved layout shifts on mobile devices to improve responsiveness and user experience
- Submitted updated XML sitemaps to address indexing issues and ensure all pages were crawled effectively
2. On-Page SEO Optimization
On-page SEO improvements were aimed at enhancing search engine understanding and user engagement:
- Rewrote meta titles and descriptions to better target keywords and improve click-through rates
- Fixed H1 and subheading structure to align with SEO best practices
- Added FAQ sections targeting common queries to improve page relevance and potential for featured snippets
3. Blog and Content Strategy
A strategic content plan was rolled out to target high-search-volume keywords and educate potential customers. Many blogs were published addressing user concerns and informational queries, including:
- How to Maintain a Non-Electric Water Purifier
- Top Benefits of Using a Water Purifier Without Electricity
- Understanding TDS Levels in Water
- Non-Electric vs. Electric Water Purifiers – Which One to Choose
These blogs helped attract relevant traffic and build topical authority in the niche.
4. Service Page Optimization
Existing service and product pages were expanded and optimized for better visibility and engagement:
- Added detailed, user-focused content that addressed common customer questions
- Improved keyword alignment for higher relevance in search results
- Enhanced crawlability by refining page structure and internal linking
The Results
Within a span of three months, Highgene experienced significant improvements in both performance metrics and keyword rankings.
- Organic traffic increased by 94.8 percent.Organic clicks rose from 37 to 186.
- Keyword rankings improved from unranked positions to the top 10
- Average engagement time improved slightly, indicating better content experience
- CTR improved from 1.5 percent to 1.7 percent
- Total impressions increased from 2.46K to 11.1K
- Average search position improved from 46.5 to 16.9
Summary of Results
The following table summarizes the key metrics highlighting the success of Highgene’s SEO growth strategy:
Metric | Dec 2024 | Feb 2025 |
Organic Users | 48 | 160 |
New Organic Users | 41 | 146 |
Average Engagement Time | 1m 23s | 1m 28s |
Organic Clicks | 37 | 186 |
Organic Impressions | 2.46K | 11.1K |
CTR | 1.5% | 1.7% |
Average Search Position | 46.5 | 16.9 |
Highlights of Results
- 402 percent increase in organic clicks
- 351% increase in organic impressions
- 94.8% growth in organic traffic
- Improved rankings for multiple high-volume keywords:
- Non-electric water purifier – Rank 5
- Water purifier without electricity – Rank 7
- Water filter non electric – Rank 4
- Best non electric water purifier in India – Rank 6
- Water purifier under 4000 – Rank 5
