Client Overview
Revive, a leading home décor brand, wanted to enhance its digital marketing efforts to drive more sales and improve return on ad spend (ROAS). Despite offering high-quality products, the brand faced challenges in acquiring customers efficiently. The goal was to refine its performance marketing strategy across Google and Meta platforms to maximise conversions while reducing costs.
Objective
- Increase overall online sales and revenue.
- Reduce cost per acquisition (CPA) and improve profitability.
- Enhance audience targeting for better engagement and conversions.
Steps Taken
1. Audience Research & Targeting
- Identified high-potential customer segments based on interest in art, home décor, and contemporary designs.
- Created custom audiences for new users and lookalike audiences to expand reach.
2. Multi-Stage Funnel Strategy
- Awareness (Top of Funnel – TOF): Ran video and catalogue ads to introduce the brand and generate interest.
- Consideration (Middle of Funnel – MOF): Used carousel ads and engaging visuals to educate potential buyers.
- Conversion (Bottom of Funnel – BOF): Focused on retargeting high-intent users with dynamic product ads.
3. Creative & Messaging Optimisation
- A/B tested ad creatives, copy, and calls-to-action to identify the most effective combinations.
- Highlighted best-selling products and unique craftsmanship to attract buyers.
4. Performance Monitoring & Budget Optimisation
- Daily tracking of campaign performance using Meta Ads Manager and Google Ads Manager.
- Adjusted bidding strategies based on audience engagement and conversion rates.
Results
- Increased Sales: Higher conversion rates and revenue growth.
- Reduced CPA: Lower customer acquisition costs through targeted optimisations.
- Improved ROAS: Achieved a stronger return on ad spend.
- Higher Engagement: Enhanced click-through rates (CTR) and audience interaction.
Conclusion
By implementing a structured performance marketing approach, Revive successfully optimized its digital campaigns, leading to higher sales and lower costs. Through audience segmentation, creative testing, and continuous monitoring, the brand maximized its advertising investments, establishing a strong foundation for long-term digital success.
