Search Engine Optimization for Water Purification & Filtration | Highgene
Client Overview
Highgene Water Purifier is a newcomer in the competitive water purification and filtration industry. The brand offers a high-quality non-electric water purifier, catering to consumers looking for sustainable and cost-effective water solutions. Before the SEO optimization, the brand faced challenges related to low search visibility, weak keyword rankings, and minimal organic traffic. They needed to carve out space for their brand in the industry.
Objective
To enhance Highgene’s online presence on Google SERPs by increasing organic visibility, leading to more leads and sales, and driving qualified traffic through technical SEO, content optimization, and strategic content creation.
Key Objectives:
- Increase organic search visibility and impressions.
- Improve rankings for transactional and informational keywords.
- Drive relevant traffic to product and blog pages.
- Enhance engagement and user experience metrics.
- Resolve technical issues affecting performance and indexing.
- Establish topical authority with informative blog content
The Challenges
- Low Visibility and Weak Rankings
In December 2024, Highgene’s organic presence was minimal, with only 48 organic users and 37 clicks. Key product-related keywords were either not ranking or ranked poorly on search engines.
- Technical SEO Issues
The website had several performance barriers:
- Slow page speed
- Poor mobile usability
- Indexing issues causing pages to remain undiscovered
- On-Page SEO Gaps
The site missed several basic yet important factors, which were identified as follows:
- Missing or unoptimized meta tags and headings
- Lack of structured content (H1, H2, H3)
- No internal linking
- No FAQs or schema for featured snippet eligibility
- Lack of Content Strategy
There was no content focused on targeting high-volume user queries.
The Solution
1. Technical SEO Enhancements
To improve the site’s overall performance and visibility, several technical SEO fixes were implemented:
- Compressed images and enabled browser caching to enhance page loading speed
- Resolved layout shifts on mobile devices to improve responsiveness and user experience
- Submitted updated XML sitemaps to address indexing issues and ensure all pages were crawled effectively
2. On-Page SEO Optimization
On-page SEO improvements were aimed at enhancing search engine understanding and user engagement:
- Rewrote meta titles and descriptions to better target keywords and improve click-through rates
- Fixed H1 and subheading structure to align with SEO best practices
- Added FAQ sections targeting common queries to improve page relevance and potential for featured snippets
3. Blog and Content Strategy
A strategic content plan was rolled out to target high-search-volume keywords and educate potential customers. Many blogs were published addressing user concerns and informational queries, including:
- How to Maintain a Non-Electric Water Purifier
- Top Benefits of Using a Water Purifier Without Electricity
- Understanding TDS Levels in Water
- Non-Electric vs. Electric Water Purifiers – Which One to Choose
These blogs helped attract relevant traffic and build topical authority in the niche.
4. Service Page Optimization
Existing service and product pages were expanded and optimized for better visibility and engagement:
- Added detailed, user-focused content that addressed common customer questions
- Improved keyword alignment for higher relevance in search results
- Enhanced crawlability by refining page structure and internal linking
The Results
Within a span of three months, Highgene experienced significant improvements in both performance metrics and keyword rankings.
- Organic traffic increased by 94.8 percent.Organic clicks rose from 37 to 186.
- Keyword rankings improved from unranked positions to the top 10
- Average engagement time improved slightly, indicating better content experience
- CTR improved from 1.5 percent to 1.7 percent
- Total impressions increased from 2.46K to 11.1K
- Average search position improved from 46.5 to 16.9
Summary of Results
The following table summarizes the key metrics highlighting the success of Highgene’s SEO growth strategy:
Metric | Dec 2024 | Feb 2025 |
Organic Users | 48 | 160 |
New Organic Users | 41 | 146 |
Average Engagement Time | 1m 23s | 1m 28s |
Organic Clicks | 37 | 186 |
Organic Impressions | 2.46K | 11.1K |
CTR | 1.5% | 1.7% |
Average Search Position | 46.5 | 16.9 |
Highlights of Results
- 402 percent increase in organic clicks
- 351% increase in organic impressions
- 94.8% growth in organic traffic
- Improved rankings for multiple high-volume keywords:
- Non-electric water purifier – Rank 5
- Water purifier without electricity – Rank 7
- Water filter non electric – Rank 4
- Best non electric water purifier in India – Rank 6
- Water purifier under 4000 – Rank 5
Search Engine Optimization for Eye Care Hospital | Akio
Client Overview
AK Institute of Ophthalmology (AKIO) is a premier eye care center in Delhi NCR, founded by renowned Padma Shri awardee Dr. Atul Kumar—an internationally recognized vitreo-retinal surgeon. As one of the most reputed names in the ophthalmology space, AKIO has set benchmarks in both medical excellence and compassionate patient care. The institute leverages cutting-edge technology and is backed by top-tier specialists, ready to meet the diverse needs of its patients.
Objective
Enhance AKIO’s online presence to attract qualified traffic and improve visibility for high-intent eye care searches on search engines in Delhi NCR.
Key Objectives:
- Increase organic search visibility and impressions
- Improve rankings for high-intent and service-based keywords
- Drive relevant traffic to service and blog pages
- Boost user engagement and session duration
- Support patient acquisition through targeted SEO content
The Challenges
- Low Visibility and Poor Rankings
In August 2024, AKIO had just 11 organic users and 30 clicks, reflecting minimal visibility in search results. Core service and transactional keywords either did not rank or appeared in lower SERP positions, limiting discoverability among potential patients.
- Technical and On-Page SEO Issues
Several technical flaws impacted site performance, including slow page speed, poor mobile responsiveness, and indexing errors. On-page SEO elements like missing H1 tags (replaced by banners), unoptimized meta tags, weak internal linking, and the absence of schema markup further hindered search engine performance.
- Lack of Content Strategy
There was no content targeting high-volume informational search queries. The absence of blog articles or educational content meant AKIO missed opportunities to engage users in the research phase and establish topical authority in the eye care domain.
The Solution
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies using a multifaceted approach:
- Promotional Campaigns: We launched sale campaigns such as End of season sale, and Weekly Sales.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as product features, and style guides.
- Influencer Marketing: Reached out to relevant fashion influencers to make content for our social media handles.
- Utilize Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
1. Technical SEO Enhancements
Indexing issues and sitemap errors were thoroughly resolved to improve crawlability and site performance. Page speed was optimized by compressing large images and enabling browser caching, while mobile responsiveness was enhanced to ensure a seamless experience across all devices, boosting both usability and search engine friendliness.
2. On-Page SEO Optimization
Meta titles and descriptions were rewritten to improve keyword targeting and drive higher click-through rates. H1 tags, previously missing or incorrectly implemented due to banner formatting, were corrected to align with SEO best practices. Additionally, the content structure was enhanced with clear H2s and H3s, along with strategically placed FAQs to improve readability, relevance, and featured snippet opportunities.
3. Blog & Content Strategy
A focused content strategy was introduced to capture high-volume informational searches. Keyword-targeted blogs were developed around common eye health concerns and patient queries. Topics included:
- How to Prepare for Cataract Surgery
- Children’s Eye Health: When to See a Paediatric Eye Specialist
- Essential Vitamins for Eye Health
- How to Choose the Right Eye Hospital
These articles helped drive awareness, build topical authority, and attract relevant traffic in the research phase of the user journey.
4. Service Page Enrichment
Service pages were expanded with detailed, user-focused content to address common patient questions and enhance relevance for search engines. This included clearer explanations of procedures, benefits, and aftercare, making the pages more informative and engaging for potential patients while improving keyword alignment and on-page SEO strength.
The Results
In just six months, AKIO witnessed a remarkable 94.8% growth in organic traffic, driven by strategic SEO efforts. With improved keyword rankings, higher engagement, and enhanced visibility, the website now ranks on the first page of Google for 30 high-intent keywords, solidifying its digital presence in the eye care space.
- Organic traffic surged by 94.8%, reflecting a significant increase in visibility and user reach.
- AKIO’s website achieved top 10 rankings for high-intent keywords such as “Eye Specialist Near Me,” “Best Eye Hospital in Delhi NCR,” and “Best Cornea Specialist in Delhi.”
- User engagement also improved notably, with average session duration increasing by 24%.
- Overall, AKIO’s website now ranks on the first page of Google for 30 keywords, marking a substantial boost in keyword visibility and online presence.
Summary of Results
The following table summarizes the key metrics highlighting the success of AKIO’s SEO growth strategy: –
Metric | Aug 2024 | Feb 2025 |
Organic Users | 11 | 491 |
New Organic Users | 11 | 466 |
Avg. Engagement Time | 1 min | 1 min 24 sec |
Organic Clicks | 30 | 687 |
Organic Impressions | 3.33K | 56.4K |
1. Traffic Surge: 94.8% increase in organic traffic within 6 months.
2. Top Rankings Achieved:
- Eye Specialist Near Me – #9
- Best Eye Hospital in Delhi NCR – #9
- Best Cornea Specialist in Delhi – #6
3. User Engagement improved with a 24% increase in avg. engagement time.
4. Keyword Visibility Boost: 30 keywords now rank in the top 10 on Google.
Social media for Helios Watch Store | Luxury Watch Store Brand
About Helios
o India’s largest multi-brand premium watch retailer under Titan company limited.
o A one-stop destination for a diverse collection of superior timepieces, offering 10,000+ watches from over 40+ International brands.
o With a Strong offline Presence in 130+ stores across Tier 1 cities, targeting high-end working professionals (24-50 years, unisex); Helios Proudly stands tall as a trusted name in luxury watches online as well.
Why Was the Content Revamped?
Initial Strategy (Year 1-2):
o Initially, we adopted a quirky and fun content approach, integrating time-themed posts and engaging campaigns that resonated with a wider audience.
o This miss-match planning of strategic content led to a content mix that helped us gain new followers and engagement, but at a slower pace.
o Despite not having a brand visual identity online, this approach still helped us gain some engagement and increase followers from 23K to 40K within the initial two years.
o The objective was to attract new followers and improve the user experience by integrating topical and engaging content.
Strategic Shift (Year 3-4):
o A refined content strategy was introduced to better align with Helios’ premium brand image- refined, niche, and memorable.
o We planned a focus shift to luxury, watch-centric reels that showcased craftsmanship, sophistication, minimalism, lifestyle appeal, and tailored messaging for watch enthusiasts.
o A significant refurbishment of aesthetics, leading to a more cohesive and premium brand identity for Helios watch store.
o We achieved a breakthrough in creating a strong and organic brand presence online.
o This approach positions Helios as a leader in the industry, with content that truly resonates with its audience.
Why was there a shift in Strategy?
o Proper planning and optimization of content were required to strike a balance between its premium brand image and its positioning on Social Media.
o A major transition from fun/quirky content to subtle and premium storytelling content around high-end timepieces was not a cakewalk, but a necessary one.
o With the introduction of planned brand shoots and trending videos, showcasing the intricate craftsmanship and appeal of the watches was required to build a robust and engaging community of watch enthusiasts.
o The main objective was to boost organic brand presence, attract new followers, and increase engagement by creating a healthy watch enthusiasts community.
o Effective Transition of Content strategy made Helios a highly-discussed premium retail watch brand while enhancing the user experience.
o A strong connection was built among watch enthusiasts.
Savvytree’s Success Story & Growth Analysis
o Savvytree spearheaded a dramatic shift in a. The first two years of managing and curating the content for Helios have been a challenge, with a minimal growth of 73% Followers (23K-40K).
o Whereas in Year 3rd & 4th (July 2023- April 2025) Savvytree gained an explosive growth of 400% (40K-200K). We could achieve this by implementing a premium content strategy, focusing on luxury visuals, and storytelling.
o We delivered the content that every watch aficionado wanted to explore, this gave Helios an edge and an opportunity to outshine the watch industry; particularly on Instagram.
4X Increase in Growth Rate Compared to Previous 2 Years
o If we analyse the growth rate monthly, we could garner over 5000 new followers per month; a massive leap compared to the growth in the previous period.
o The content was meticulously planned and executed by Savvytree, from ideation, scripting, and shooting, to managing the grid and posting videos.
o The transformation in strategy and visuals positioned Helios as a leading brand in the premium watch market, with a robust, and more engaged online community.
How Did We Achieve Our Goals?
Growth Indicators:
o Savvytree redesigned Helios’ Instagram with a premium tone and sophisticated content approach. This strategy marked a notable growth for Helios.
o Focus on minimalistic, luxury visuals, sleek designs, and high-end watch reels that resonate with watch enthusiasts.
o A seamless execution of showcasing the craftsmanship and intricate detailing of the timepieces with thorough planning, scripting, Video shooting, and posting.
o The whole content creation process is designed keeping in mind urbane, insightful content that has fostered deeper audience engagement and a better understanding of what they seek on the Helios page.
o This strategy led to an impressive increase, with a huge jump of 40K to 200K followers within two years, boosting engagement and solidifying Helios’ premium online presence. Fueled by the Helios exclusive library of real-watch images and videos that significantly increased reach and engagement.
o Helios’ Instagram page has been tailored to passionate watch lovers, providing content that speaks directly to their dedication.
By planning ahead and seamlessly integrating the brand into a well-executed strategy, we successfully chalked down Helios’ premium identity and associated with audiences on a grassroots level.
Key Results
o The Strategic Shift planned by Savvytree yielded impressive results in terms of follower growth of 40K to 200K in Year 3rd & 4th, compared to follower growth of 23K to 40K in initial two years.
o We tapped into an impactful approach that resonated with Helios’ audience, providing an experience that went beyond simply selling watches.
o Savvytree’s strategy resulted in enhanced brand recognition through high-quality, premium-focused content.
o Established Helios as a leading premium watch retailer lifestyle brand on Instagram, resonating deeply with watch enthusiasts and luxury consumers.
Website Development For Bestech Cookware | Cookware Brand
Overview
Bestech Cookware is a company dedicated to providing high-performance, long-lasting, and energy-efficient cookware solutions to revolutionize the way people cook. As part of its commitment to its customers, Bestech recognized the need to redesign its website to offer customers a seamless and interactive shopping experience. The existing website was outdated, lacked a smooth UI/UX, and did not meet the standards of modern online shoppers. This case study examines the transformation process and the impact of the revamp on business performance.
Challenges with the Previous Website
Before the rework, Bestech Cookware’s website had several major problems that were impacting user experience and conversions negatively:
- Outdated UI/UX: The design of the website was not visually appealing and was not user-friendly, hence it became challenging for users to engage with the brand. The lack of a seamless and modern interface reduced customer trust and brand image.
- Poor Navigation & Flow: Customers faced several navigational issues while making purchases creating a hindrance in the purchase process. The crucial product categories were not organized well, and the search was ineffective. Consequently, users found it hard to find what they wanted, which caused higher drop-off rates.
- Lack of Mobile Optimization: Most modern-day customers shop on mobile, and the absence of a responsive design led to significant drop-offs. Pages failed to adapt properly to different screen sizes, resulting in slow loading times, distorted layouts, and an overall unpleasant shopping experience. This led to fewer conversions and missed opportunities to capture mobile-first shoppers.
- Weak E-Commerce Functionality: The payment process was too lengthy, taking too many steps to finally make a purchase. Some core functionality, like guest checkout capability and auto-fill functions, were not present, leading to high levels of cart abandonment.
These issues collectively resulted in decreased participation, elevated bounce rates, and lower customer retention, underscoring the imperative for a website overhaul.
Objectives
The primary goals of the website revamp were:
- Improve UI/UX to create a visually appealing and user-friendly interface.
- Enhance Conversion Rates by optimizing the customer journey and checkout experience.
- Ensure Mobile Optimization for seamless accessibility across all devices.
- Develop an Industry-Standard, High-Performing E-Commerce Platform that aligns with best practices in online shopping.
Steps Taken to Transform the Website
To achieve these objectives, Savvytree implemented a strategic and structured approach:
- Shopify Migration
The website was migrated to Shopify to tap into its robust e-commerce features and deliver a seamless shopping process. Website incorporated engaging functionalities along with detailed product listings, offering a seamless checkout experience to shoppers. The migration also facilitated greater customization for customers to experience a contemporary retail expectations without compromising operational effectiveness.
- Choosing the Proper Theme
Selecting the most appropriate theme was crucial in defining the appearance and feel of the new website. A theme was chosen that allowed users to easily identify the brand and navigate the website with ease. The selected theme struck the right balance between visual appeal and functionality, offering a clean, modern design that enhanced brand perception while ensuring a seamless and interactive user experience.
- Improved User Experience (UX)
To ensure seamless browsing, ease of product discovery, and making reliable purchases, a few functionalities were added on the website:
- Revamped Navigation: Menu design was simplified for convenient product discovery so that users could intuitively browse categories and find what they required without hassle.
- Simplified Checkout Experience: The multi-step checkout process was made easier to reduce confusion, lowering cart abandonment and boosting successful transactions. Auto-fill, guest checkout, and a progress bar were introduced to make it more convenient.
- Clear Call-to-Actions (CTAs): Placed strategically, CTAs directed users along the shopping experience, enhancing engagement and facilitating a greater conversion rate by steering them towards desired actions like adding to cart or making a purchase.
- Mobile Optimization
As mobile buying has become a trend, having an effortless mobile experience was a number one priority:
- Fully Responsive Design: The updated website adjusted beautifully to every screen size, presenting a uniform purchasing experience across platforms, from computers to phones.
- Enhanced Page Load Speed: Optimizations were done to slow down loading, enhancing overall site performance and customer retention. Loading pages quickly translated to less annoyance for customers and greater chances of finishing purchases.
By applying these strategic enhancements, Bestech Cookware’s website was effectively re-engineered into a high-performing, customer-oriented platform, both increasing user satisfaction and business results.
Conclusion
Through a well-executed website revamp, Bestech Cookware successfully transformed its digital presence, offering customers a seamless and enjoyable shopping experience. By prioritizing UI/UX, mobile optimization, and efficient e-commerce functionalities, the brand positioned itself as a competitive and high-converting online retailer. This case study highlights the importance of data-driven design decisions and strategic e-commerce enhancements in driving business success.
Social Media For The Little Bunny | Kids Clothing & Accessories Brand
Introduction
The Little Bunny, a kids’ clothing and accessories brand, partnered with Savvytree to bring its vision to life from the ground up. Tasked with creating an engaging brand identity that would resonate with parents and caregivers, Savvytree developed The Little Bunny’s name, logo, packaging and social media presence from scratch. With a focus on building the brand’s visibility and establishing it as a favorite in the children’s fashion space, Savvytree’s goal was to grow The Little Bunny’s Instagram following which they achieved by taking the brand to 16,000 in 20 Months, generating meaningful engagement and loyalty.
Challenge
The Little Bunny’s journey began with a blank slate. Without any existing online presence, they needed a brand identity that would make a memorable impression in a highly competitive market for children’s fashion. The challenge for Savvytree was to launch and rapidly grow The Little Bunny on social media, developing a unique style, voice, and content strategy to attract parents and caregivers who prioritize playful, high-quality products for their children. This entailed not only gaining initial traction but also positioning The Little Bunny as a top choice in a crowded landscape—all within the first 20 Months.
Goals
- Build an online presence.
- Build a community of engaged parents who resonate with the brand.
- Increase brand engagement through consistent interaction with followers.
- Cultivate brand loyalty through authentic connections and interactions.
Strategy
To achieve the above goals, Savvytree developed a targeted social media strategy designed to appeal to The Little Bunny’s audience of parents of young children.
- Targeted Audience Engagement:
We conducted a deep analysis of the brand’s target audience (parents of children aged 0-2) and crafted posts that focused on themes parents could relate to—cuteness, comfort, safety, and style for their little ones. - Engaging, Relatable Content:
To drive organic follower growth, we created a mix of fun, shareable content, including:- Behind-the-scenes footage of new collections.
- User-generated content showcasing parents dressing their little ones in The Little Bunny’s clothes.
- Interactive posts, such as polls, giveaways, and Q&A sessions, to maintain engagement and encourage sharing.
- Consistent Posting & Engagement:
Savvytree implemented a posting schedule with high-quality content, ensuring consistency in feed posts, Instagram Stories, and Reels. We also ensured timely responses to comments, DMs, and tagged posts to build a genuine rapport with followers. - Hashtag Strategy & Instagram Ads:
A combination of trending hashtags related to parenting, kids’ fashion, and baby essentials helped increase organic reach. We also ran targeted Instagram Ads to reach parents who might not have been familiar with the brand yet but matched the ideal customer profile.
Results
- Follower Growth:
In a span of just 20 months, The Little Bunny’s Instagram account grew from 0 followers to over 16,000, marking a significant milestone for the brand. The targeted content and influencer collaborations were pivotal in achieving this growth. - High Engagement Rates:
Engagement rates on The Little Bunny’s posts increased with users frequently commenting, liking, and sharing posts. The brand also saw a substantial increase in story views and interaction. - Customer Loyalty & UGC (User-Generated Content):
The brand’s followers became more than just passive viewers—they turned into a community of loyal customers. Parents frequently tagged The Little Bunny in photos of their kids wearing the brand’s clothing, which provided a continuous stream of authentic, user-generated content that further built trust and credibility. - Increased Brand Sentiment:
Parents expressed high satisfaction with The Little Bunny’s designs and customer service, as reflected in positive comments and direct messages. The brand’s social media presence created a sense of belonging, which encouraged repeat purchases and long-term loyalty.
Conclusion
Through a combination of strategic planning and engaging content creation, Savvytree successfully helped The Little Bunny achieve its goal of building a strong online presence with an online community of 16,000+ Instagram followers. The campaign not only boosted the brand’s follower count but also cultivated a community of loyal customers who are excited to engage with and support the brand. This case study highlights Savvytree’s ability to grow social media presence and customer loyalty through targeted, thoughtful social media strategies.
Photoshoot For Numama | Pregnancy Skincare Brand
Brand Introduction
Numama is a specialist skincare brand that provides safe and effective solutions for pregnant and breastfeeding women. Their products are formulated with natural actives, are non-comedogenic, and cruelty-free.
The product range includes a Pigmentation Correcting Serum, a Stretch Marks Correcting Lotion, and a Mineral Sunscreen, all crafted to meet the unique skincare needs of new mothers.
Objective
To authentically reflect the brand’s identity and emphasise its commitment to quality, Numama collaborated with Savvytree for a professional product and lifestyle photoshoot.
The objective was to highlight the gentle care offered by each product while showcasing its premium appeal, fostering trust and connection with the target audience.
Aesthetics
We focused on bringing the brand’s story to life through a thoughtfully curated mood board and a professional product and lifestyle photoshoot. Here’s how we achieved it:
→ Highlighting Gentleness: Soft, light backgrounds and delicate floral elements showcased the purity and care in every product.
→ Premium Look: Carefully chosen angles and backdrops added a sophisticated, premium touch to the visuals.
→ Brand Alignment: Background shades were selected to match the brand’s palette, ensuring consistency in every shot.
→ Lifestyle Connection: A pregnant mother was featured, illustrating how the products fit seamlessly into everyday life.
→ Attention to Detail: Perfect lighting and elegant styling ensured each photo beautifully conveyed the brand’s message. We also incorporated packaging to enhance the visual appeal.
Conclusion
With a meticulous approach, the photography delivered a collection of visuals that were not only visually captivating but also authentically brought the brand’s story to life with elegance and charm.
Social Media For Amsel Design | Interior Design Brand
About the Brand
Amsel Design is a forward-thinking interior design brand dedicated to creating elegant, functional, and personalised spaces for clients. Known for its aesthetic expertise, Amsel Design offers innovative solutions to enhance any environment, from cosy homes to chic commercial spaces. Every project embodies the brand’s commitment to quality, creativity, and timeless style, appealing to those who appreciate thoughtfully designed interiors that reflect both comfort and sophistication.
To introduce Amsel Design to a broader audience, the brand partnered with Savvytree for a strategic social media launch.
Objective
Amsel Design aimed to raise awareness, generate excitement, and build brand recall among potential clients while upholding the premium quality and creativity defining its interior design approach.
Goals
- Bring Engagement To The Brand: Define Amsel Design’s tone and personality to resonate with its target audience, fostering interest and engagement through a refined, artistic appeal.
- Portfolio Showcase: Present Amsel’s signature interior designs on social media, highlighting the brand’s unique aesthetic and project diversity.
- Create Valuable Content: Develop a content strategy centred on inspiring visuals, founder content, and design insights that engage viewers and encourage interaction.
Launch Strategy
Savvytree crafted a custom social media strategy to position Amsel Design as a go-to brand for interior solutions, with key tactics as follows:
- Showcasing Designs: High-quality static posts and carousel features showcase Amsel’s projects’ variety, style, and sophistication.
- Brand Content: Founder reels, brand origin, and working styles offer valuable insights into the Amsel brand itself, making it a resource for followers interested not just in the interior aesthetics concept but also in the creators of the brand.
Video Content: Starting with 3D rendered images of their projects and gradually create founder content, related to their personal choices and interior designing to increase audience relatability.
Results
Through a well-executed launch from June 2024, Amsel Design has quickly established a foothold in the digital space, attracting a growing audience. Regular analysis of social media metrics allows for continuous refinement, ensuring improved reach and audience engagement with every campaign.
Conclusion
Savvytree’s strategic social media launch successfully positioned Amsel Design as a prominent player in the interior design industry. The creative content strategy has propelled the brand forward, building its reputation and drawing attention to its expertise in crafting exceptional interiors.
Branding & Packaging For Numama | Pregnancy Skincare Brand
About the Brand
Numama is a skincare brand crafted specifically for pregnant and breastfeeding women, addressing their unique skincare needs with safe and effective solutions. Their products are formulated with natural actives and are gentle, non-comedogenic, and cruelty-free. The brand ensures both mothers and babies experience the utmost care.
From the very start, Savvytree worked with Numama to bring their vision to life. We crafted their brand logo, designed packaging, and conducted a lifestyle and product photoshoot. Moreover, we shaped a strong, authentic brand identity that aligns with their mission to nurture mothers naturally.
Logo Conceptualization
The name Numama is a seamless blend of “new” and “mama,” creating an instant connection with new mothers and reflecting the journey of motherhood.
Their tagline, “Pure for you, safe for two,” is thoughtfully integrated into the logo. It reinforces the brand’s commitment to providing products that prioritize the safety and well-being of mothers during this transformative phase as well as the child during the breastfeeding phase.
Primary Logo
The logo beautifully represents a pregnant mother’s belly with a heart symbol inside, surrounded by green leaves to represent the natural ingredients used. It evokes warmth and care while maintaining a premium, refined look.
Typography
For the brand logo and identity, Poppins, Serif, and Open Sans Bold fonts were chosen to reflect the brand’s simplicity and effectiveness. The colour palette is natural and light, thoughtfully selected to align with the brand’s use of natural ingredients. This harmonious combination of fonts, logo, and colours creates a comforting, trustworthy appearance for new mothers.
Products
Recognizing the unique skincare needs of pregnant and breastfeeding women, Numama has created specialized formulations tailored to these stages of motherhood.
Their product range includes an everyday sunscreen, a stretch-mark reducing gel, and a pigmentation-correcting serum, each designed to provide safe, effective care for new mothers.
Packaging
Numama’s skincare range has a sleek and premium design. To maintain consistency across both product packaging and combo boxes, we’ve carefully selected colours from the brand’s exclusive palette with neutral and natural hues. The embossed logo and tagline on each packaging ensure a cohesive brand identity.
Each product packaging offers comprehensive details, including ingredients, benefits, usage instructions, and compelling reasons to choose Numama—ensuring a complete, informative experience for every customer.
Website Development For Savoy | Patisserie Brand
Brand Introduction
Savoy Patisserie & Bakehouse is a chef-owned bakery that specializes in delivering handcrafted desserts and baked goods. The brand is dedicated to offering a gourmet experience to customers in the Delhi NCR region.
To enhance its online presence and provide a seamless ordering experience, Savoy Patisserie & Bakehouse partnered with Savvytree.
Objectives
The brand’s primary objective was to create a user-friendly interface with an appealing design that effectively attracts customers and allows them to browse and purchase their desired products easily.
Look & Feel
The homepage provides a seamless introduction to Savoy, showcasing standout offerings, best sellers, and product categories. Website banners highlight key information such as top-selling categories, new products, and more. Customer testimonials are also added for =social proof.
The header includes key sections such as collections, categories, and catering, demonstrating the brand’s commitment to convenience.
Savvytree focuses on delivering a high-end user experience by adding a lively story to the brand. The light theme, choice of colour palette, vibrant product images, and modern minimal fonts reflect the premium gourmet experience.
Overall, the website is easy to use and visually attractive. It provides a simple and convenient experience for customers while highlighting the brand’s focus on quality.
Mobile Experience
Understanding the growing importance of mobile shopping, we ensured that GreenishPink’s website was fully optimized for mobile devices. The mobile version preserves the brand’s visual identity while streamlining the layout for smaller screens, offering a smooth and intuitive shopping experience. Features like easy navigation, quick product filters, and a simplified checkout process were incorporated to enhance usability on mobile devices.
Website Pages
The website is designed to ensure a smooth and user-friendly experience with clear navigation across its pages.
- Our Menu:
- Includes sub-categories that showcase the entire menu in a structured manner.
- Enables easy exploration of the products in each sub-category.
- Each sub-category further allows users to view the pricing, contents, and quantity of each product.
- Gifting Collection:
- Displays a curated selection of gift hampers for quick browsing.
- Allows customers to add to cart directly from the page for added convenience.
- Contact Us:
- Features a simple contact form for users to reach out to the brand effortlessly.
- Facilitates easy communication for inquiries or support.
- About Us:
- Provides a sneak peek into the brand’s story and values.
The ordering process is seamless and user-friendly. Customers can select their desired products, choose the quantity, provide their details, and enjoy fresh delivery straight to their doorstep across Delhi-NCR.
Conclusion
Savvytree partnered with Savoy Patisserie & Bakehouse to create a high-quality, goal-oriented website. We designed a minimal yet functional platform that streamlines the ordering process, helping the brand connect with their audience effectively.
Website Development For Greenishpink | Fashion Brand
Client Background
GreenishPink is a vibrant and contemporary fashion brand that blends modern trends with sophisticated designs. Known for its unique fusion of European materials and bold, statement-making designs, GreenishPink appeals to the fashion-forward consumer who values both style and elegance while prioritising sophistication.
The brand is committed to producing high-quality, pocket-inclusive elegant apparel that doesn’t compromise on fashion or comfort. It offers collections ranging from casual wear to chic evening attire. With a growing presence on social media, GreenishPink seeks to expand its online visibility and attract a wider audience of consumers.
Objectives
GreenishPink partnered with Savvytree to enhance its online presence and digital strategy. The primary objective was to create a visually stunning and user-friendly digital experience that aligns with the brand’s outlook on fashion while showcasing its diverse and trendsetting collections. Additionally, GreenishPink aimed to increase customer engagement, build a loyal community, and drive online sales through targeted marketing campaigns and seamless e-commerce integration.
Design Aesthetics
The design approach for GreenishPink’s digital platform mirrors the brand’s core values of sophisticated styling, creativity, and inclusivity. We incorporated a clean and minimalistic layout, focusing on user experience and intuitive navigation. The colour palette draws inspiration from nature, using soft greens, blush pinks, and neutral earth tones to reflect the brand’s eco-friendly philosophy while maintaining a chic and modern aesthetic.
The homepage features bold imagery that captures the essence of GreenishPink’s fashion-forward yet sophisticated designs. High-quality visuals showcase the intricate details of their collections, from fabrics to finishes, while highlighting the eco-conscious manufacturing processes behind each piece.
To further elevate the brand’s identity, we integrated engaging storytelling elements, showcasing the artisans and utility practices behind the brand. The typography balances elegance with readability, ensuring the content is both beautiful and accessible to users across all devices.
Mobile Experience
Understanding the growing importance of mobile shopping, we ensured that GreenishPink’s website was fully optimized for mobile devices. The mobile version preserves the brand’s visual identity while streamlining the layout for smaller screens, offering a smooth and intuitive shopping experience. Features like easy navigation, quick product filters, and a simplified checkout process were incorporated to enhance usability on mobile devices.
Conclusion
At Savvytree through strategic campaigns, innovative design, and a deep understanding of GreenishPink’s values, we have helped establish the brand as a face in the sophisticated fashion industry. The new digital platform serves as both a showcase of GreenishPink’s collections and a community hub for consumers, reinforcing the brand’s position as a trailblazer in the intersection of fashion and sophistication.
The enhanced digital experience, combined with a tailored marketing strategy, has led to increased online engagement, brand awareness, and sales.
