M-One: Brand Identity | Tech-Gadget Brand
Vaidique, a brand that intertwines ancient wisdom with modern elegance, invites you on a journey of holistic well-being. Grounded in timeless traditions, their meticulously crafted products embody the essence of natural beauty and self-care, where each creation is a celebration of wellness, nurturing inner balance and radiance with high quality, pure ingredients, and efficacy of time-tested Ayurvedic wisdom!
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Logo Conceptualization
Crafted with precision, the Vaidique logo encapsulates the fusion of “Vaidya” and “Boutique,” embodying time-tested, pure Ayurvedic wisdom. Rooted in a legacy of effectiveness, it stands as a testament to the harmonious blend of tradition and efficacy.
Primary Logo (Logo Reveal)
The core logo of Vaidique seamlessly integrates the maze element with the brand name, featuring the sleek “MADE Mirage” font. This design surpassed expectations, earning swift approval from the client.
Typography
For Vaidique, the thoughtfully curated font family includes MADE Mirage as the primary font, embodied in the logo and heading. The tagline font is presented in Arial, ensuring a harmonious balance.
Packaging Mood Board
Vaidique’s packaging philosophy embraces the “Less is More” principle, presenting a minimalistic and aesthetically pleasing design. The packaging for the first range of products, featuring natural ingredients, and showcases a harmonious integration of the brand logo, product names, and brand patterns.
Keyline Designs (Product Packaging)
For Vaidique, the meticulously crafted Keyline Designs ensure a seamless texture across the packaging boxes, maintaining a sleek appearance. The brand logo and distinctive patterns are artfully embossed onto the textured surface, adding a standout visual element to the packaging.
Branding & Packaging for Vaidique | Ayurvedic Skin Care Brand
Vaidique, a brand that intertwines ancient wisdom with modern elegance, invites you on a journey of holistic well-being. Grounded in timeless traditions, their meticulously crafted products embody the essence of natural beauty and self-care, where each creation is a celebration of wellness, nurturing inner balance and radiance with high quality, pure ingredients, and efficacy of time-tested Ayurvedic wisdom!
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Logo Conceptualization
Crafted with precision, the Vaidique logo encapsulates the fusion of “Vaidya” and “Boutique,” embodying time-tested, pure Ayurvedic wisdom. Rooted in a legacy of effectiveness, it stands as a testament to the harmonious blend of tradition and efficacy.
Primary Logo (Logo Reveal)
The core logo of Vaidique seamlessly integrates the maze element with the brand name, featuring the sleek “MADE Mirage” font. This design surpassed expectations, earning swift approval from the client.
Typography
For Vaidique, the thoughtfully curated font family includes MADE Mirage as the primary font, embodied in the logo and heading. The tagline font is presented in Arial, ensuring a harmonious balance.
Packaging Mood Board
Vaidique’s packaging philosophy embraces the “Less is More” principle, presenting a minimalistic and aesthetically pleasing design. The packaging for the first range of products, featuring natural ingredients, and showcases a harmonious integration of the brand logo, product names, and brand patterns.
Keyline Designs (Product Packaging)
For Vaidique, the meticulously crafted Keyline Designs ensure a seamless texture across the packaging boxes, maintaining a sleek appearance. The brand logo and distinctive patterns are artfully embossed onto the textured surface, adding a standout visual element to the packaging.
Social Media For Bun & Boota | Cafe
About the Brand
Bun & Boota is a garden-based cafe and plant boutique located in Gurugram. This pet-friendly space offers a serene escape from the hustle and bustle of the city. It also features convenient drive-thru services, making it an ideal breakfast spot for the city’s working professionals.
As a new business, Bun & Boota trusted Savvytree to establish a trusted online presence and create brand recall. Savvytree strategically launched Bun & Boota in the digital space, aiming to increase footfall, foster engagement, and develop a loyal customer base from scratch.
Logo
For the social media launch of Bun & Boota, we brought the brand’s logo to life with a simple yet impactful animation. This animation effectively showcased all facets of the business, including plants, food, and the drive-through service.
Social Media Strategy
We successfully gained over 400 followers within just a couple of months of launching our brand on social media, thanks to our comprehensive social media and content strategies.
Our social media strategy included:
– Crafting an informative bio
– Creating engaging and attention-grabbing highlights
– Use of real images and raw videos
– Designing click-worthy aesthetics
– Creating engaging & trending reels
– Posting regular stories
– Implementing a successful influencer marketing strategy
– Utilizing high-quality photography
By strategizing our content to make the page delightful and attractive, we effectively captured the attention of our audience and attracted new customers.
Influencer Marketing
Through a simple yet effective cold outreach strategy, we partnered with Gurugram-based influencers, significantly boosting our brand’s visibility on social media.
Conclusion
With a comprehensive understanding of how brands like Bun & Boota work in the world of social media, our team at Savvytree successfully catered to their requirements and achieved success in a short period. Our marketing strategy continues to drive audience interaction on Instagram, helping us achieve our goals.
Website Development For The Little Bunny | Kids Clothing & Accessories Brand
The Little Bunny is a playful and imaginative children’s clothing and accessories brand that brings joy and comfort to kids and parents alike. With a focus on quality, affordability, and fun designs, The Little Bunny aims to create delightful experiences through its vibrant and child-friendly products.
Objective
The Little Bunny aimed to develop an engaging online platform that embodies the essence of childhood wonder. The primary goal was to create a visually appealing website that captures the attention of parents and encourages them to explore and purchase The Little Bunny’s products.
Design Aesthetics/Execution:
- The website design for The Little Bunny is characterized by its whimsical and playful aesthetic, featuring bright and cheerful colors, cute illustrations, and charming typography. Imagery showcases happy children wearing The Little Bunny’s clothing and accessories in various playful settings, evoking a sense of joy and adventure. Product pages include clear and detailed descriptions, sizing information, and high-resolution images that allow parents to visualize the items on their children. The navigation is intuitive, making it easy for visitors to browse different categories and find what they’re looking for.
Mobile Experience:
The mobile version of the website maintains The Little Bunny’s playful visual identity and user-friendly interface, ensuring a consistent and enjoyable experience for users on all devices.
Conclusion:
The Little Bunny website successfully captures the spirit of childhood wonder and creativity while effectively showcasing the brand’s range of children’s clothing and accessories. With its whimsical design, easy navigation, and engaging imagery, the website serves as a delightful destination for parents seeking stylish and comfortable clothing for their little ones. The online platform effectively attracts and engages parents, establishing The Little Bunny as a go-to brand for high-quality, fun, and affordable kids’ fashion.
Social Media For Tadachi | Luxury Fashion Brand
Challenge:
When Tadachi emerged in 2020, it set out to redefine luxury fashion for the discerning Indian audience. With a strong vision and a passion for contemporary design rooted in Indian heritage, Tadachi faced the challenge of carving a niche in the competitive high-end fashion market.
Goals:
- Establish Brand Identity: Create a luxury brand resonating with traditional weaves and affordable luxury.
- Increase Online Visibility: Build a strong digital presence to connect with fashion-forward individuals.
- Drive Traffic and Sales: Enhance e-commerce for seamless shopping and higher conversions.
Strategy:
- Cultural Fusion: Blend traditional craftsmanship with modern aesthetics in collections.
- Affordable Luxury: Position Tadachi as a brand offering structural sophistication in everyday fashion.
- Digital Presence: Launch an SEO-optimized, user-friendly website.
- Multi-channel Marketing: Use social media for targeted campaigns.
Implementation and Results:
- Content Creation: Developed engaging content showcasing Tadachi’s unique designs.
- E-commerce Optimization: Improved online shopping experience, boosting traffic and sales
Outcome:
- Increased Brand Affinity: Gained traction among luxury fashion enthusiasts.
- Sales Growth: Notable rise in e-commerce sales.
- Community Engagement: Built strong customer connections.
Conclusion:
Through innovative strategies and a commitment to affordable luxury, Tadachi has not only disrupted the high-end fashion market but also created a lasting impression on the Indian fashion landscape. With a focus on craftsmanship and cultural fusion, Tadachi continues to inspire and captivate fashion enthusiasts, paving the way for a future of refined creativity and style.
Social Media For Svakruti | Ayurvedic Skincare Brand
Client Overview:
Svakruti is a premium skincare brand that delves deep into ancient Ayurvedic books on ‘Rati Shastra’ and ‘Shringar Rahasya’ to formulate its products. Committed to unveiling the secrets of traditional beauty practices, Svakruti aims to offer natural and effective skincare solutions that resonate with modern consumers seeking holistic wellness.
Challenge:
Despite Svakruti’s unique product offerings and commitment to Ayurvedic wisdom, the brand faced the challenge of distinguishing itself in a competitive skincare market. Limited visibility and awareness were significant hurdles in gaining traction among potential customers.
Goals:
- Establish Brand Identity: Create a distinctive identity rooted in Ayurvedic principles and ancient beauty secrets.
- Increase Brand Visibility: Enhance brand awareness among skincare enthusiasts and holistic wellness seekers.
- Boost Sales: Drive traffic to their e-commerce platform and increase sales.
- Positioning: Position Svakruti as a trusted and preferred choice.
Strategy:
To achieve these objectives, the following strategies were implemented:
- Highlighting Heritage: Emphasized Svakruti’s use of generational Ayurvedic practices documented in ‘Rati Shastra’ and ‘Shringar Rahasya’.
- Social Media Presence: Increased brand visibility through regular social media posts, influencer collaborations, and participation in industry events.
- Content Strategy: Developed comprehensive content to educate consumers about Ayurvedic skincare principles, product benefits, and natural beauty tips.
- To achieve these objectives, the following strategies were implemented:
- Visual Appeal: Enhanced the visual appeal of social media posts with eye-catching graphics and videos, tailored to resonate with the target audience and encourage engagement.
Implementation:
- Engaging Content: Crafted engaging social media content to showcase Svakruti’s products and brand values, emphasizing their commitment to Ayurvedic skincare and natural ingredients.
- Influencer Collaborations: Partnered with beauty and wellness influencers to expand brand reach and boost awareness.
- SEO Optimization: Optimized Svakruti’s website for search engines to improve visibility and attract organic traffic, making it easier for consumers.
Results:
- Increased Awareness: Svakruti saw a significant rise in brand awareness and engagement on social media, fostering deeper connections with the audience.
- Loyal Customer Base: Successfully built a loyal following of customers, solidifying the brand’s position as a trusted leader in holistic skincare.
Conclusion:
Through strategic planning and execution, Svakruti transitioned from a niche Ayurvedic skincare brand to a recognized name in the holistic skincare market. By highlighting the brand’s commitment to natural ingredients, traditional Ayurvedic principles, and meaningful customer connections, we successfully elevated Svakruti’s social media presence and market position.
Photoshoot For Svakruti | Ayurvedic Skincare Brand
Client Overview:
Svakruti is a distinguished skincare brand deeply rooted in ancient Ayurvedic traditions, specifically drawing inspiration from the revered texts of ‘Rati Shashtra’ and ‘Shringar Rahasya.’ These classical works, which delve into the secrets of beauty and allure, guide Svakruti in crafting premium skincare products that embody timeless beauty.
Objective
The primary objective was to capture the unique essence of Svakruti’s Ayurvedic heritage and the natural purity of its products through visually compelling and engaging digital content. This included both photoshoots and video shoots aimed at highlighting the potent ingredients and traditional processes behind Svakruti’s formulations, thereby fostering trust, authenticity, and a deep connection with the brand among its target audience.
Aethestics
Our team of skilled photographers, videographers, and stylists meticulously designed each shoot to encapsulate Svakruti’s values and heritage. The focus was on creating an immersive visual experience that reflects the brand’s dedication to Ayurvedic principles and natural beauty.
Photoshoots
- Ingredient Highlighting: Emphasized the natural beauty and purity of key ingredients such as sandalwood, saffron, and rose petals.
- Natural Settings: Selected indoor and outdoor settings that harmonize with nature, echoing the brand’s commitment to sustainability and holistic wellness.
- Authentic Props: Utilized props such as traditional Ayurvedic utensils, handcrafted wooden trays, and botanical elements.
Videoshoots
- Storytelling: Crafted narrative-driven videos that told the story of Svakruti’s Ayurvedic heritage.
- Demonstrations: Produced tutorial-style videos demonstrating the application and benefits of Svakruti’s products.
- Ingredient Focus: Created short, engaging clips that focused on the key ingredients, explaining their benefits and the traditional methods used to harness their potency.
- Lifestyle Integration: Filmed lifestyle scenes that depicted the products in use within serene, everyday settings.
Conclusion
Through our thoughtful and artistic approach to both photography and videography, we successfully captured the essence of Svakruti’s brand and its unique offerings. The visually compelling images and videos we crafted resonated deeply with the target audience, fostering a sense of trust, authenticity, and connection to Svakruti’s rich Ayurvedic heritage.
Amazon Brand Store for Akihi | Luxury Skincare Brand
Akihi is an eco-friendly, homegrown premium luxury skincare brand. Committed to sustainability, Akihi formulates high-quality natural ingredients to produce effective products with visible results while leaving zero plastic footprints. Their dedication to the environment and excellence in skincare has set them apart in the competitive beauty market.
Challenge:
Despite its innovative and sustainable approach, Akihi faced the challenge of standing out in the saturated luxury skincare market. The brand needed to effectively communicate its eco-friendly values, high-quality natural ingredients, and commitment to zero plastic footprints to a discerning audience. The task was to create a presence on amazon that resonated with eco-conscious consumers while highlighting the efficacy of Akihi’s products.
Solution:
Savvytree took on the challenge of elevating Akihi’s brand identity and capturing the essence of its commitment to eco-friendly, luxury skincare. Collaborating closely with Akihi, Savvytree delved into the brand’s unique values and strengths. We crafted a compelling narrative that highlighted Akihi’s dedication to high-quality natural ingredients, visible results, and zero plastic footprints. Additionally, Savvytree developed visually captivating A+ content, optimized for an enhanced shopping experience. This included keyword-rich product descriptions and leveraging multimedia content to effectively showcase Akihi’s products.
Results:
The partnership between Akihi and Savvytree resulted in a robust online presence that communicated the brand’s values and offerings to its target audience through its amazon store. By highlighting Akihi’s commitment to sustainability and premium skincare, Akihi was able to distinguish itself in the competitive luxury skincare market and attract a loyal, eco-conscious customer base.
Conclusion:
Through strategic brand differentiation, Savvytree helped Akihi establish a distinctive identity in the luxury skincare market. By emphasizing its commitment to eco-friendly practices and natural ingredients, Akihi successfully connected with consumers seeking premium, sustainable skincare solutions, paving the way for continued growth and success.
Performance Marketing for Dhariwal | Ayurveda Brand
Introduction:
Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
When Dhariwal Ayurveda approached Savvytree, they needed to reach a wider portion of their target audience and increase their ROAS.
Mapping Target Audience and Buyer Personas:
- Challenge: Understand the target audience for various Dhariwal Ayurveda products.
- Solution: Savvytree created buyer personas for different product categories.
- Approach: Analyzed audience interests and behavior to effectively target the right audience.
- Process: Developed buyer personas for each product.
- Example: Ayurvedic joint pain relief oil targeted at individuals interested in Ayurvedic remedies or suffering from pain.
- Further segmentation: Considered age and location to refine the audience targeting.
Summer Campaigns for Shantida Sharbat:
To promote Dhariwal Ayurveda’s new product, Shantida Sharbat, Savvytree ran performance marketing campaigns during the initial summer months.
- Targeting the Right Audience: The campaign is targeting audiences with specific interests: those interested in summer drinks, healthy alternatives, Ayurvedic ingredients, and those who prefer healthier beverages.
- Campaign Results: This targeted approach is resulting in a cost per acquisition (CPA) of INR 250 and a return on ad spend (ROAS) of 3.5 after continuous optimization over 3 months.
Increased Sales and ROI:
Savvytree’s performance marketing campaigns directly addressed Dhariwal Ayurveda’s goals of increasing sales and improving ROI. Optimized campaigns lowered the cost per acquisition (CPA), leading to more leads and conversions.
Overall Success:
The performance marketing campaigns delivered significant results for Dhariwal Ayurveda. These included a click-through rate (CTR) of around 4-5% and a customer acquisition cost (CAC) as low as INR 300-350. With a 25% increase in website sessions, Dhariwal Ayurveda successfully achieved its objectives of increasing sales and improving ROI.
Social Media For The Little Bunny | Kids Clothing & Accessories Brand
Challenge:
When The Little Bunny approached us, they were a fledgling kids’ clothing and accessories brand with big dreams but limited visibility. Their challenge was to establish a strong brand presence, build a loyal customer base, and increase sales in a competitive market.
Goals:
- Create a recognizable brand identity that resonates with parents and children.
- Increase online visibility and engagement through social media and other digital channels.
- Drive traffic to their e-commerce website and boost sales.
- Establish The Little Bunny as a trusted and preferred choice for kids’ clothing and accessories.
Strategy:
- Conducted market research to understand the target audience and competitors.
- Developed a brand strategy focusing on quality, affordability, and fun designs.
- Created a vibrant and child-friendly brand image, including a playful logo and brand colours.
- Launched an e-commerce website with a user-friendly interface and seamless shopping experience.
- Implemented a multi-channel marketing approach, including social media marketing, influencer collaborations, and email campaigns.
Implementation and Results:
- Crafted engaging social media content showcasing The Little Bunny’s products and brand values.
- Collaborated with parenting influencers to reach a wider audience and increase brand awareness.
- Launched targeted email campaigns offering exclusive deals and promotions.
- Optimized the website for search engines to improve visibility and drive organic traffic.
Outcome:
- The Little Bunny saw a significant increase in brand awareness and engagement across social media platforms.
- The e-commerce website experienced a boost in traffic and sales, with a growing number of repeat customers.
- The brand established a loyal following of parents who appreciate the quality and design of The Little Bunny’s products.
Conclusion:
Through strategic planning and execution, Savvytree has transformed The Little Bunny from a small start-up to a thriving kids’ brand, capturing the hearts of parents and children alike. By focusing on quality, creativity, and customer engagement, we continue to grow their social media presence.
