Numama
Brand Introduction
Numama is a specialist skincare brand that provides safe and effective solutions for pregnant and breastfeeding women. Their products are formulated with natural actives, are non-comedogenic, and cruelty-free.
The product range includes a Pigmentation Correcting Serum, a Stretch Marks Correcting Lotion, and a Mineral Sunscreen, all crafted to meet the unique skincare needs of new mothers.
Objective
To authentically reflect the brand’s identity and emphasise its commitment to quality, Numama collaborated with Savvytree for a professional product and lifestyle photoshoot.
The objective was to highlight the gentle care offered by each product while showcasing its premium appeal, fostering trust and connection with the target audience.
Aesthetics
We focused on bringing the brand’s story to life through a thoughtfully curated mood board and a professional product and lifestyle photoshoot. Here’s how we achieved it:
→ Highlighting Gentleness: Soft, light backgrounds and delicate floral elements showcased the purity and care in every product.
→ Premium Look: Carefully chosen angles and backdrops added a sophisticated, premium touch to the visuals.
→ Brand Alignment: Background shades were selected to match the brand’s palette, ensuring consistency in every shot.
→ Lifestyle Connection: A pregnant mother was featured, illustrating how the products fit seamlessly into everyday life.
→ Attention to Detail: Perfect lighting and elegant styling ensured each photo beautifully conveyed the brand’s message. We also incorporated packaging to enhance the visual appeal.
Conclusion
With a meticulous approach, the photography delivered a collection of visuals that were not only visually captivating but also authentically brought the brand’s story to life with elegance and charm.
Amsel Design
About the Brand
Amsel Design is a forward-thinking interior design brand dedicated to creating elegant, functional, and personalised spaces for clients. Known for its aesthetic expertise, Amsel Design offers innovative solutions to enhance any environment, from cosy homes to chic commercial spaces. Every project embodies the brand’s commitment to quality, creativity, and timeless style, appealing to those who appreciate thoughtfully designed interiors that reflect both comfort and sophistication.
To introduce Amsel Design to a broader audience, the brand partnered with Savvytree for a strategic social media launch.
Objective
Amsel Design aimed to raise awareness, generate excitement, and build brand recall among potential clients while upholding the premium quality and creativity defining its interior design approach.
Goals
- Bring Engagement To The Brand: Define Amsel Design’s tone and personality to resonate with its target audience, fostering interest and engagement through a refined, artistic appeal.
- Portfolio Showcase: Present Amsel’s signature interior designs on social media, highlighting the brand’s unique aesthetic and project diversity.
- Create Valuable Content: Develop a content strategy centred on inspiring visuals, founder content, and design insights that engage viewers and encourage interaction.
Launch Strategy
Savvytree crafted a custom social media strategy to position Amsel Design as a go-to brand for interior solutions, with key tactics as follows:
- Showcasing Designs: High-quality static posts and carousel features showcase Amsel’s projects’ variety, style, and sophistication.
- Brand Content: Founder reels, brand origin, and working styles offer valuable insights into the Amsel brand itself, making it a resource for followers interested not just in the interior aesthetics concept but also in the creators of the brand.
Video Content: Starting with 3D rendered images of their projects and gradually create founder content, related to their personal choices and interior designing to increase audience relatability.
Results
Through a well-executed launch from June 2024, Amsel Design has quickly established a foothold in the digital space, attracting a growing audience. Regular analysis of social media metrics allows for continuous refinement, ensuring improved reach and audience engagement with every campaign.
Conclusion
Savvytree’s strategic social media launch successfully positioned Amsel Design as a prominent player in the interior design industry. The creative content strategy has propelled the brand forward, building its reputation and drawing attention to its expertise in crafting exceptional interiors.
Numama
About the Brand
Numama is a skincare brand crafted specifically for pregnant and breastfeeding women, addressing their unique skincare needs with safe and effective solutions. Their products are formulated with natural actives and are gentle, non-comedogenic, and cruelty-free. The brand ensures both mothers and babies experience the utmost care.
From the very start, Savvytree worked with Numama to bring their vision to life. We crafted their brand logo, designed packaging, and conducted a lifestyle and product photoshoot. Moreover, we shaped a strong, authentic brand identity that aligns with their mission to nurture mothers naturally.
Logo Conceptualization
The name Numama is a seamless blend of “new” and “mama,” creating an instant connection with new mothers and reflecting the journey of motherhood.
Their tagline, “Pure for you, safe for two,” is thoughtfully integrated into the logo. It reinforces the brand’s commitment to providing products that prioritize the safety and well-being of mothers during this transformative phase as well as the child during the breastfeeding phase.
Primary Logo
The logo beautifully represents a pregnant mother’s belly with a heart symbol inside, surrounded by green leaves to represent the natural ingredients used. It evokes warmth and care while maintaining a premium, refined look.
Typography
For the brand logo and identity, Poppins, Serif, and Open Sans Bold fonts were chosen to reflect the brand’s simplicity and effectiveness. The colour palette is natural and light, thoughtfully selected to align with the brand’s use of natural ingredients. This harmonious combination of fonts, logo, and colours creates a comforting, trustworthy appearance for new mothers.
Products
Recognizing the unique skincare needs of pregnant and breastfeeding women, Numama has created specialized formulations tailored to these stages of motherhood.
Their product range includes an everyday sunscreen, a stretch-mark reducing gel, and a pigmentation-correcting serum, each designed to provide safe, effective care for new mothers.
Packaging
Numama’s skincare range has a sleek and premium design. To maintain consistency across both product packaging and combo boxes, we’ve carefully selected colours from the brand’s exclusive palette with neutral and natural hues. The embossed logo and tagline on each packaging ensure a cohesive brand identity.
Each product packaging offers comprehensive details, including ingredients, benefits, usage instructions, and compelling reasons to choose Numama—ensuring a complete, informative experience for every customer.
Savoy Patisserie & Bakehouse
Brand Introduction
Savoy Patisserie & Bakehouse is a chef-owned bakery that specializes in delivering handcrafted desserts and baked goods. The brand is dedicated to offering a gourmet experience to customers in the Delhi NCR region.
To enhance its online presence and provide a seamless ordering experience, Savoy Patisserie & Bakehouse partnered with Savvytree.
Objectives
The brand’s primary objective was to create a user-friendly interface with an appealing design that effectively attracts customers and allows them to browse and purchase their desired products easily.
Look & Feel
The homepage provides a seamless introduction to Savoy, showcasing standout offerings, best sellers, and product categories. Website banners highlight key information such as top-selling categories, new products, and more. Customer testimonials are also added for =social proof.
The header includes key sections such as collections, categories, and catering, demonstrating the brand’s commitment to convenience.
Savvytree focuses on delivering a high-end user experience by adding a lively story to the brand. The light theme, choice of colour palette, vibrant product images, and modern minimal fonts reflect the premium gourmet experience.
Overall, the website is easy to use and visually attractive. It provides a simple and convenient experience for customers while highlighting the brand’s focus on quality.
Mobile Experience
Understanding the growing importance of mobile shopping, we ensured that GreenishPink’s website was fully optimized for mobile devices. The mobile version preserves the brand’s visual identity while streamlining the layout for smaller screens, offering a smooth and intuitive shopping experience. Features like easy navigation, quick product filters, and a simplified checkout process were incorporated to enhance usability on mobile devices.
Website Pages
The website is designed to ensure a smooth and user-friendly experience with clear navigation across its pages.
- Our Menu:
- Includes sub-categories that showcase the entire menu in a structured manner.
- Enables easy exploration of the products in each sub-category.
- Each sub-category further allows users to view the pricing, contents, and quantity of each product.
- Gifting Collection:
- Displays a curated selection of gift hampers for quick browsing.
- Allows customers to add to cart directly from the page for added convenience.
- Contact Us:
- Features a simple contact form for users to reach out to the brand effortlessly.
- Facilitates easy communication for inquiries or support.
- About Us:
- Provides a sneak peek into the brand’s story and values.
The ordering process is seamless and user-friendly. Customers can select their desired products, choose the quantity, provide their details, and enjoy fresh delivery straight to their doorstep across Delhi-NCR.
Conclusion
Savvytree partnered with Savoy Patisserie & Bakehouse to create a high-quality, goal-oriented website. We designed a minimal yet functional platform that streamlines the ordering process, helping the brand connect with their audience effectively.
GREENISHPINK Website
Client Background
GreenishPink is a vibrant and contemporary fashion brand that blends modern trends with sophisticated designs. Known for its unique fusion of European materials and bold, statement-making designs, GreenishPink appeals to the fashion-forward consumer who values both style and elegance while prioritising sophistication.
The brand is committed to producing high-quality, pocket-inclusive elegant apparel that doesn’t compromise on fashion or comfort. It offers collections ranging from casual wear to chic evening attire. With a growing presence on social media, GreenishPink seeks to expand its online visibility and attract a wider audience of consumers.
Objectives
GreenishPink partnered with Savvytree to enhance its online presence and digital strategy. The primary objective was to create a visually stunning and user-friendly digital experience that aligns with the brand’s outlook on fashion while showcasing its diverse and trendsetting collections. Additionally, GreenishPink aimed to increase customer engagement, build a loyal community, and drive online sales through targeted marketing campaigns and seamless e-commerce integration.
Design Aesthetics
The design approach for GreenishPink’s digital platform mirrors the brand’s core values of sophisticated styling, creativity, and inclusivity. We incorporated a clean and minimalistic layout, focusing on user experience and intuitive navigation. The colour palette draws inspiration from nature, using soft greens, blush pinks, and neutral earth tones to reflect the brand’s eco-friendly philosophy while maintaining a chic and modern aesthetic.
The homepage features bold imagery that captures the essence of GreenishPink’s fashion-forward yet sophisticated designs. High-quality visuals showcase the intricate details of their collections, from fabrics to finishes, while highlighting the eco-conscious manufacturing processes behind each piece.
To further elevate the brand’s identity, we integrated engaging storytelling elements, showcasing the artisans and utility practices behind the brand. The typography balances elegance with readability, ensuring the content is both beautiful and accessible to users across all devices.
Mobile Experience
Understanding the growing importance of mobile shopping, we ensured that GreenishPink’s website was fully optimized for mobile devices. The mobile version preserves the brand’s visual identity while streamlining the layout for smaller screens, offering a smooth and intuitive shopping experience. Features like easy navigation, quick product filters, and a simplified checkout process were incorporated to enhance usability on mobile devices.
Conclusion
At Savvytree through strategic campaigns, innovative design, and a deep understanding of GreenishPink’s values, we have helped establish the brand as a face in the sophisticated fashion industry. The new digital platform serves as both a showcase of GreenishPink’s collections and a community hub for consumers, reinforcing the brand’s position as a trailblazer in the intersection of fashion and sophistication.
The enhanced digital experience, combined with a tailored marketing strategy, has led to increased online engagement, brand awareness, and sales.
Savvytree x Titan World
About Brand
Titan World is a venture by Titan Company Limited, India’s leading lifestyle company. It has become a prominent watch retailer with over 10 brands and over 650 stores nationwide. Intending to create a strong social media presence, Titan World has partnered with Savvytree to enhance its social media content strategy and improve its online presence.
To strengthen its digital footprint and establish a unique brand identity online, Titan World partnered with Savvytree, to execute a data-driven, engagement-first social media strategy.
Objectives & Goals
Titan World’s Digital Marketing Goals with Savvytree:
- Enhance Social Media Presence: Create a strong, visually engaging, and recognisable brand identity across digital platforms.
- Increase Engagement: Drive higher likes, shares, comments, and overall interactions.
- Boost Audience Growth: Achieve rapid follower expansion on Instagram.
- Increase Store Footfall: Use digital content to convert online audiences into in-store shoppers.
Growth Targets
Savvytree’s Social Media Content Strategy
Savvytree developed a multi-pronged, content-driven strategy focusing on:
- High-quality video marketing → Engaging, visually striking content.
- Trend-based moment marketing → Keeping Titan World relevant & viral.
- Data-driven growth approach → Combining organic reach & paid boosting.
- Conversion-focused storytelling → Turning clicks into purchases.
The FEEL Content Framework for Titan World
Savvytree built an exclusive FEEL-based content strategy to align Titan World’s digital marketing with its brand storytelling and engagement goals.
What is FEEL?
The FEEL Framework is a powerful digital marketing methodology designed by Savvytree to maximise brand engagement & audience retention for TITAN WORLD.
About the FEEL Framework for Titan World
Savvytree integrated FEEL into Titan World’s digital marketing approach through the following key pillars:
Savvytree’s Execution Strategy
Savvytree executed a structured, data-backed strategy to maximise Titan World’s reach and engagement.
Impact & Results Achieved On Instagram
Achieved 10X followers Growth in just 7 Months
Business Impact
✔ Boosted In-Store Footfall via targeted digital campaigns.
✔ Increased Brand Awareness & Customer Retention.
✔ Positioned Titan World as an Aspirational & Fashion-Forward Watch Brand.
Long Story Short
Titan World’s rapid digital transformation is a textbook case study on how a strategic, content-driven social media approach can drive exponential brand growth.
Key Success Takeaways
📌 Short-form video content dominates social media.
📌 Moment marketing creates viral opportunities.
📌 Interactive & engaging content builds a strong digital community.
📌 A combination of paid & organic strategy ensures long-term brand sustainability.
Final Thought: Titan World’s case proves that a well-crafted digital strategy + engaging Content = massive brand expansion & customer loyalty.
Iffco Urban Gardens | Social Media
Client Background
IFFCO Urban Gardens is a leading brand in the urban gardening domain, committed to providing simplified plant care solutions to urban gardeners. Their product offerings range from nourishment, protection, substrates, specialised tools, and other gardening essentials, which cater to the needs of both experienced plant parents and newbies.
Challenge
The brand needed to raise awareness, generate excitement, and drive customer interest for the new launches while ensuring its position as an industry leader in simplified plant care.
Goals
- Introduce the new products to a larger audience.
- Build a robust online presence and brand identity.
- Create a community of engaged plant lovers and urban gardeners.
- Increase brand engagement through consistent and interactive content.
Strategy
To achieve the given objectives, Savvytree planned and implemented a personalised social media marketing campaign using a multifaceted approach:
- Problem Solution Approach: Emphasised on educating customers about plant care and each product’s distinct qualities and benefits.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as product demos, gardening tips, and customer testimonials.
- Interactive Campaigns: Launched interactive campaigns such as giveaways and contests.
Implementations
- Social Media Posts: Consistent and innovative posts on Instagram, Facebook, and Twitter, with high-quality product visuals, captivating descriptions, and call-to-action prompts that encourage viewers to discover more.
- Seasonal Campaigns: Tied products to crucial gardening seasons, to promote new launches and existing products, connecting them with current customer demands.
- Video Content: To increase follower engagement, we used video marketing to create compelling how-to videos demonstrating the correct use of products.
- Launch Campaigns: Interactive launch campaigns played an important role in generating excitement amongst the followers for the upcoming products.
Results
- Increased Brand Visibility: The campaign greatly increased IFFCO Urban Gardens’ brand recognition, with increased social media reach.
- Higher Engagement: Product-focused material resulted in significant engagement, including increase in comments, shares, and user-generated content.
Conclusion
Through Savvytree’s well-executed social media marketing strategy, IFFCO Urban Gardens successfully positioned its existing products and new launches as must-have products for gardening enthusiasts. It helped IFFCO Urban Gardens establish a strong online presence and build a thriving community of over 19,000 followers.
VARUSH Interior | Website
Client Background
Varush Interiors is a distinguished name in the interior design industry, celebrated for crafting spaces that blend elegance, functionality, and artistry. Based in Gurugram, Haryana, Varush Interiors has transformed countless residential, commercial, and custom spaces, setting new standards in the interior design landscape.
Objective
Varush Interiors partnered with Savvytree to redefine its digital presence and showcase its interior design expertise visually. The goal was to build a platform that captures Varush Interiors’ dedication to creating timeless and aesthetic spaces while facilitating engagement with clients who seek elevated design solutions for their homes or businesses.
Design Aesthetics
The website’s design embodies Varush Interiors’ commitment to refined aesthetics and seamless functionality. The selected typography exudes sophistication and ensures ease of readability, contributing to a visually captivating experience.
Inspired by Varush’s ethos, the colour palette incorporates warm and earthy tones, communicating a sense of tranquillity, luxury, and connection to nature. This palette reflects Varush Interiors’ dedication to creating spaces that balance comfort and elegance.
Striking visuals, featuring high-resolution images of Varush Interiors’ projects, are incorporated throughout the site to highlight the brand’s attention to detail and commitment to excellence. These images provide an immersive look into their diverse portfolio, showcasing the brand’s signature blend of creativity and precision.
Mobile Experience
Understanding the importance of mobile accessibility, Savvytree ensured that Varush Interiors’ digital platform was responsive across all devices. The mobile version retains the brand’s sophisticated identity while optimising the layout for intuitive navigation, ensuring a seamless experience for users on the go.
Conclusion
The collaboration between Varush Interiors and Savvytree has resulted in a digital showcase that embodies the brand’s expertise in creating luxurious and functional spaces. This new platform not only elevates Varush Interiors’ online presence but also serves as a valuable tool for attracting clients who seek to bring their interior visions to life. It reinforces Varush Interiors’ reputation as a leading interior design brand in Gurugram, known for its dedication to crafting spaces that resonate with beauty and purpose.
The Little Bunny
About
The Little Bunny is a kids clothing brand offering clothing and accessories that spark joy and comfort for both kids and parents. Focusing on quality, affordability, and playful designs, the brand creates memorable experiences through vibrant, child-friendly products. With a mission to capture the essence of childhood wonder, The Little Bunny brings a sense of magic to everyday fashion, making it a beloved choice for parents looking for stylish, comfortable, and affordable options for their little ones.
Problem
While The Little Bunny’s previous website carried the brand’s lively essence, it struggled with several performance and design issues that impacted user experience and conversion rates:
- Slow Load Speeds: The website’s loading time was slow, leading to higher bounce rates as users grew impatient waiting for pages to load.
- Cluttered Layout and Symmetry Issues: The product pages lacked organization, making it difficult for users to navigate through products easily. The inconsistent layout further distracted from the brand’s appeal.
- Inconsistent Brand Language: Variability in language across different sections of the website made the experience feel disjointed, diminishing the cohesive brand identity.
- Low Conversion Rate: Due to these user experience issues, the site failed to captivate visitors and turn them into customers, resulting in a lower-than-expected conversion rate.
Solution
- To address these challenges and create a seamless, engaging user experience, The Little Bunny undertook a full website overhaul, focused on improving performance, organization, and brand alignment:
- Enhanced Speed and Performance: Optimizations were applied to improve page load speed, ensuring a faster, smoother experience for users across both desktop and mobile devices.
- New, Systematic Product Layout: A cohesive layout was introduced, organizing products into intuitive categories and providing consistent sizing and descriptions, making browsing effortless for users.
- Consistent Color Scheme and Language: The website was redesigned with a consistent color palette and brand tone, reinforcing The Little Bunny’s playful and child-friendly identity from page to page.
- SEO and Meta Description Optimization: Each product page was updated with precise meta descriptions and relevant keywords, boosting the website’s visibility on search engines and improving traffic quality.
Conclusion
The revamped website for The Little Bunny has successfully addressed all previous issues, transforming it into an engaging, user-friendly platform that embodies the brand’s playful spirit. With faster load times, an organized product layout, and a cohesive color scheme and tone, the site now offers a seamless experience that keeps parents engaged and encourages exploration. Optimized meta descriptions have improved search visibility, drawing in more organic traffic and ultimately boosting conversions. This refreshed website beautifully captures the essence of childhood wonder and establishes The Little Bunny as a delightful destination for quality, affordable children’s fashion.
Greenishpink
Client Overview
Greenishpink is a fashion brand that aims to revolutionise the fashion landscape in India by curating an exclusive range of classy Western outfits that epitomise sophistication and style. Each piece reflects a commitment to high-quality fabrics, innovative designs, multifunctional and comfort. Greenishpink’s unique sense of style caters to fashion-forward individuals who love to stand out with confidence and grace.
Challenge
There was a requirement to raise brand awareness, generate social media engagement, and drive potential customers to the website leading to increased sales.
Goals
- Product Launch Awareness: Create sale content on social media to let the users know about the new products and drive website clicks.
- Increase Brand Visibility: Enhance the brand’s social media presence, with relatable content to gain customer trust and interest.
- Increase Social Media Followers: Generate content for the targeted social media users to increase organic followers gradually.
- Increase Engagement and Sales: Engage with the target audience to drive potential consumers to e-commerce platforms, resulting in greater sales.
Strategy
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies using a multifaceted approach:
Promotional Campaigns: We launched sale campaigns such as End of season sale, and Weekly Sales.
Engaging Content Creation: Developed visually appealing and useful social media posts, such as product features, and style guides.
Influencer Marketing: Reached out to relevant fashion influencers to make content for our social media handles.
Utilize Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
- Social Media Posts: Generated consistent and innovative posts for Instagram along with high-quality visuals, captivating reel scripts, exciting product descriptions and effective call-to-action prompts to encourage viewers to become our consumers.
- Seasonal Campaigns: Promoted new launches and other products through reels and other interactive posts, connecting them with current customer demands.
- Video Content: To increase followers and profile engagement, we used video marketing to create compelling, relatable content demonstrating the products’ versatility and USP.
- Influencer Marketing: Bartered with suitable influencers to create UGC.
Results
- Increased Brand Visibility: The campaigns increased brand recognition, with increased social media reach.
- Higher Engagement: Product-focused material resulted in significant engagement, including an increase in the number of organic followers.
- Sale Increase: Effective CTAs lead to an increase in website visitors, generating potential customers.
Conclusion
Savvytree’s strategic social media marketing approach led to notable growth in brand awareness, customer engagement, and sales. By leveraging influencer marketing, UGC, and targeted content, Greenishpink has successfully connected with its audience, setting a solid foundation for long-term success.
