Brand Introduction
Numama is a specialist skincare brand that provides safe and effective solutions for pregnant and breastfeeding women. Their products are formulated with natural actives, are non-comedogenic, and cruelty-free.
The product range includes a Pigmentation Correcting Serum, a Stretch Marks Correcting Lotion, and a Mineral Sunscreen, all crafted to meet the unique skincare needs of new mothers.
Objective
To authentically reflect the brand’s identity and emphasise its commitment to quality, Numama collaborated with Savvytree for a professional product and lifestyle photoshoot.
The objective was to highlight the gentle care offered by each product while showcasing its premium appeal, fostering trust and connection with the target audience.
Aesthetics
We focused on bringing the brand’s story to life through a thoughtfully curated mood board and a professional product and lifestyle photoshoot. Here’s how we achieved it:
→ Highlighting Gentleness: Soft, light backgrounds and delicate floral elements showcased the purity and care in every product.
→ Premium Look: Carefully chosen angles and backdrops added a sophisticated, premium touch to the visuals.
→ Brand Alignment: Background shades were selected to match the brand’s palette, ensuring consistency in every shot.
→ Lifestyle Connection: A pregnant mother was featured, illustrating how the products fit seamlessly into everyday life.
→ Attention to Detail: Perfect lighting and elegant styling ensured each photo beautifully conveyed the brand’s message. We also incorporated packaging to enhance the visual appeal.
Conclusion
With a meticulous approach, the photography delivered a collection of visuals that were not only visually captivating but also authentically brought the brand’s story to life with elegance and charm.
