Client Overview
As part of its B2C expansion, Depth Filtration launched its own venture under the name Highgene. To drive sales, the brand entered Amazon and tapped into India’s fast-growing online consumer base. With a unique product offering and strategic execution, Highgene aimed to stand out in the category by leveraging its product expertise and strong digital marketing initiatives.
Objective
- To launch Highgene on Amazon to reach the online consumer base.
- Optimise product visibility and enhance trust through detailed listings and A+ content.
- Generate influencer reviews to build credibility and provide authentic social proof.
Steps Taken
- Product Listing Optimisation
Highgene’s Amazon listings were carefully worded and curated with SEO-optimised titles, bullet points, and descriptions to enhance search visibility. A+ content was added, featuring lifestyle infographics to communicate key product benefits visually and improve the customer experience.
- Fulfilment Strategy
To ensure fast and reliable delivery, Highgene was enrolled in Amazon FBA (Fulfilment by Amazon), enabling Prime eligibility. This not only boosted customer trust but also improved delivery speed, a key factor in driving conversions.
- Social Proof & Reviews
Over 15 influencer-generated reviews were integrated into the product experience, offering authentic user testimonials. These helped build consumer trust and positioned Highgene as a credible, user-approved choice in the category.
- Strategic Pricing & Offers
A series of time-sensitive discounts and product bundles were introduced to encourage quick purchase decisions. Additionally, conversion-focused ad creatives redirected engaged Instagram users directly to Amazon, resulting in a seamless shopping experience.
Results
- Highgene sold over 140 units within the first three months of launching on Amazon.
- The brand generated total sales revenue exceeding ₹1.5 lakhs during this period.
- It maintained an average of 2.2 orders per day, indicating steady early traction.
- Organic discoverability significantly improved through the use of SEO-optimised content and authentic influencer reviews.
Conclusion
With a well-rounded strategy that included SEO-driven listing optimisation, FBA (Fulfilment by Amazon) enrollment for faster delivery and trust, and strong influencer-backed credibility, Highgene successfully established a solid presence on Amazon. These efforts not only enhanced product discoverability and improved customer trust but also drove steady conversions from day one. The early traction reflected in consistent daily orders and positive reviews validated the product-market fit. It laid a strong foundation for future scalability and long-term success in the highly competitive online marketplace.
