Client Overview
Greenishpink is a fashion brand that aims to revolutionise the fashion landscape in India by curating an exclusive range of classy Western outfits that epitomise sophistication and style. Each piece reflects a commitment to high-quality fabrics, innovative designs, multifunctional and comfort. Greenishpink’s unique sense of style caters to fashion-forward individuals who love to stand out with confidence and grace.
Challenge
There was a requirement to raise brand awareness, generate social media engagement, and drive potential customers to the website leading to increased sales.
Goals
- Product Launch Awareness: Create sale content on social media to let the users know about the new products and drive website clicks.
- Increase Brand Visibility: Enhance the brand’s social media presence, with relatable content to gain customer trust and interest.
- Increase Social Media Followers: Generate content for the targeted social media users to increase organic followers gradually.
- Increase Engagement and Sales: Engage with the target audience to drive potential consumers to e-commerce platforms, resulting in greater sales.
Strategy
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies using a multifaceted approach:
Promotional Campaigns: We launched sale campaigns such as End of season sale, and Weekly Sales.
Engaging Content Creation: Developed visually appealing and useful social media posts, such as product features, and style guides.
Influencer Marketing: Reached out to relevant fashion influencers to make content for our social media handles.
Utilize Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
- Social Media Posts: Generated consistent and innovative posts for Instagram along with high-quality visuals, captivating reel scripts, exciting product descriptions and effective call-to-action prompts to encourage viewers to become our consumers.
- Seasonal Campaigns: Promoted new launches and other products through reels and other interactive posts, connecting them with current customer demands.
- Video Content: To increase followers and profile engagement, we used video marketing to create compelling, relatable content demonstrating the products’ versatility and USP.
- Influencer Marketing: Bartered with suitable influencers to create UGC.
Results
- Increased Brand Visibility: The campaigns increased brand recognition, with increased social media reach.
- Higher Engagement: Product-focused material resulted in significant engagement, including an increase in the number of organic followers.
- Sale Increase: Effective CTAs lead to an increase in website visitors, generating potential customers.
Conclusion
Savvytree’s strategic social media marketing approach led to notable growth in brand awareness, customer engagement, and sales. By leveraging influencer marketing, UGC, and targeted content, Greenishpink has successfully connected with its audience, setting a solid foundation for long-term success.
