Social Media For IFFCO Urban Garden | Plant Care Brand
IFFCO Urban Gardens is a brand that empowers farmers and plant parents by providing products that align with modern agricultural practices and enhance agricultural efficiencies. With a rich history of playing a significant role in India’s green revolution, they have contributed immensely to making India self-reliant in food grain production. Their products aim to provide healthy and holistic nutrition to plants while safeguarding them against diseases.
Objective:
IFFCO Urban Gardens had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy:
To achieve these objectives, the following strategies were implemented:
– Brand Awareness: We focused on increasing awareness through consistent social media presence and engagement.
– Content and Brand Strategy: A comprehensive content and brand strategy including educational and informative content, engaging content, campaign planning, and topical marketing.
– Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved IFFCO Urban Garden’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful paid social media campaigns.
