Loca Boca, founded by Chef Harshleen, is a brand that specializes in elegant desserts with bold and delicious flavours. Influenced by classic French techniques and the founder’s love for the Spanish language, Loca Boca has carved a niche for itself in the market
Objective:
To enhance online visibility, drive engagement, and increase sales through targeted performance marketing campaigns across various digital platforms.
Strategy and Execution:
Loca Boca partnered with Savvytree to execute a series of performance marketing campaigns. The focus was creating compelling ad creatives that resonate with the brand’s unique offerings and targeting the right audience segments to maximize reach and engagement.
Campaign Highlights:
- Promoted posts showcasing Loca Boca’s authentic French bakes and unique dessert offerings.
- Leveraged WhatsApp for direct inquiries, providing a personalised customer experience.
- Focused campaigns aimed at driving traffic to Loca Boca’s website, resulting in increased sales.
Results:
- Initial Performance (Month 1-4): Achieved a ROAS of 2x, indicating a positive return on investment from Facebook Ads.
- Valentine’s Day Campaign (Month 5): ROAS surged to 5.5x during the Valentine’s Day campaign, marking a significant increase in campaign effectiveness and revenue generation. The compelling ad creatives and targeted audience segmentation contributed to the campaign’s success.
Key Takeaways:
- Seasonal Relevance: Capitalizing on seasonal events like Valentine’s Day allowed Loca Boca to tap into heightened consumer demand and drive sales with targeted campaigns.
- Creative Excellence: Visually appealing ad creatives featuring Loca Boca’s Valentine’s Day offerings played a crucial role in capturing audience attention and generating desire for the products.
- Targeted Audience Segmentation: Precise audience targeting based on demographics and interests ensured that Loca Boca’s ads reached individuals most likely to be interested in its products, leading to higher conversion rates and ROAS.
- Continuous Optimization: Regular monitoring and optimization of ad campaigns based on performance data enabled Loca Boca to adapt quickly to changing market dynamics and maximize ROI.
Conclusion:
The collaboration between Loca Boca and Savvytree demonstrates the power of strategic performance marketing in the food and beverage industry. By leveraging digital platforms and targeted campaigns, Loca Boca enhanced its online presence, engaged with its audience, and drove business growth.
