Performance Marketing For Kaze Living | Gourmet Market Place
Introduction:
Kaze Living by KSKT is on a mission to make sustainable food available to everyone that empowers both food producers and consumers. They are an online marketplace for gourmet selections that are healthy and nutritious.
Mapping Target Audience and Buyer Personas:
When Kaze Living approached Savvytree, they needed to reach more of their target audience. Savvytree started by scaling its target audience and creating buyer personas for different products and categories. This helped identify the audience’s interests and behavior, which in turn helped target the right audience
We started by defining audiences for different products and categories. This helped identify the audience’s interests, behavior, and preferences. Based on this data, we developed a targeted strategy to appeal to a specific audience.
We analyzed Kaze Living’s products and categories and created buyer personas for each.
For example, the target audience for their organic fruits and vegetables is those interested in fruits and vegetables, healthy lifestyles, and organic food products.
Then we filtered the ones interested in all this via their purchasing power.
Summer Campaigns for Avocadoes and Blueberries:
During the summers, Savvytree ran performance marketing campaigns for Kaze Living’s products, like avocadoes and blueberries.
The campaign targeted audiences interested in healthy eating, are vegan or interested in exotic fruits, and prefer healthier but not a normal lifestyle.
During the summer campaign, the cost per acquisition (CPA) was reduced from INR 800 to INR 200.
By using relevant keywords and targeting the right audience, Kaze Living saw increased sales and sold more than 5000+ avocados in less than 60 days.
Christmas Campaign for Rum Cakes
We also ran a performance marketing campaign for Kaze Living’s Rum Cakes during Christmas.
The campaign targeted audiences interested in Christmas shopping, gift-giving, and bakery products.
The Christmas campaign resulted in a customer acquisition cost of 250 for a product worth Rs. 1800
Cost per Acquisition Reduced
Savvytree helped Kaze Living optimize its campaigns to reduce the cost per acquisition from INR 800 to as low as INR 300 and INR 180 for a few campaigns.
This was achieved by creating the right hook for the TG.
The optimized campaigns helped in generating more leads and conversions for Kaze Living.
Increase in ROI and Sales
Savvytree’s performance marketing campaigns helped Kaze Living to achieve its objective of increasing sales and improving ROI. Optimized campaigns reduced the cost per acquisition, which helped generate more leads and conversions.
Overall, the performance marketing campaigns helped Kaze Living to achieve significant results, including a CTR of around 4-5% and CAC as low as 300-350.
With only a 25% increase in sessions, Kaze Living achieved its objective of increasing sales and improving ROI.
