Social Media For IFFCO Urban Garden | Plant Care Brand
IFFCO Urban Gardens is a brand that empowers farmers and plant parents by providing products that align with modern agricultural practices and enhance agricultural efficiencies. With a rich history of playing a significant role in India’s green revolution, they have contributed immensely to making India self-reliant in food grain production. Their products aim to provide healthy and holistic nutrition to plants while safeguarding them against diseases.
IFFCO Urban Gardens had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
To achieve these objectives, the following strategies were implemented:
– Brand Awareness: We focused on increasing awareness through consistent social media presence and engagement.
– Content and Brand Strategy: A comprehensive content and brand strategy including educational and informative content, engaging content, campaign planning, and topical marketing.
– Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Through implementing a comprehensive social media marketing strategy, we achieved IFFCO Urban Garden’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful paid social media campaigns.