Introduction
The Little Bunny, a kids’ clothing and accessories brand, partnered with Savvytree to bring its vision to life from the ground up. Tasked with creating an engaging brand identity that would resonate with parents and caregivers, Savvytree developed The Little Bunny’s name, logo, packaging and social media presence from scratch. With a focus on building the brand’s visibility and establishing it as a favorite in the children’s fashion space, Savvytree’s goal was to grow The Little Bunny’s Instagram following which they achieved by taking the brand to 16,000 in 20 Months, generating meaningful engagement and loyalty.
Challenge
The Little Bunny’s journey began with a blank slate. Without any existing online presence, they needed a brand identity that would make a memorable impression in a highly competitive market for children’s fashion. The challenge for Savvytree was to launch and rapidly grow The Little Bunny on social media, developing a unique style, voice, and content strategy to attract parents and caregivers who prioritize playful, high-quality products for their children. This entailed not only gaining initial traction but also positioning The Little Bunny as a top choice in a crowded landscape—all within the first 20 Months.
Goals
- Build an online presence.
- Build a community of engaged parents who resonate with the brand.
- Increase brand engagement through consistent interaction with followers.
- Cultivate brand loyalty through authentic connections and interactions.
Strategy
To achieve the above goals, Savvytree developed a targeted social media strategy designed to appeal to The Little Bunny’s audience of parents of young children.
- Targeted Audience Engagement:
We conducted a deep analysis of the brand’s target audience (parents of children aged 0-2) and crafted posts that focused on themes parents could relate to—cuteness, comfort, safety, and style for their little ones. - Engaging, Relatable Content:
To drive organic follower growth, we created a mix of fun, shareable content, including:- Behind-the-scenes footage of new collections.
- User-generated content showcasing parents dressing their little ones in The Little Bunny’s clothes.
- Interactive posts, such as polls, giveaways, and Q&A sessions, to maintain engagement and encourage sharing.
- Consistent Posting & Engagement:
Savvytree implemented a posting schedule with high-quality content, ensuring consistency in feed posts, Instagram Stories, and Reels. We also ensured timely responses to comments, DMs, and tagged posts to build a genuine rapport with followers. - Hashtag Strategy & Instagram Ads:
A combination of trending hashtags related to parenting, kids’ fashion, and baby essentials helped increase organic reach. We also ran targeted Instagram Ads to reach parents who might not have been familiar with the brand yet but matched the ideal customer profile.
Results
- Follower Growth:
In a span of just 20 months, The Little Bunny’s Instagram account grew from 0 followers to over 16,000, marking a significant milestone for the brand. The targeted content and influencer collaborations were pivotal in achieving this growth. - High Engagement Rates:
Engagement rates on The Little Bunny’s posts increased with users frequently commenting, liking, and sharing posts. The brand also saw a substantial increase in story views and interaction. - Customer Loyalty & UGC (User-Generated Content):
The brand’s followers became more than just passive viewers—they turned into a community of loyal customers. Parents frequently tagged The Little Bunny in photos of their kids wearing the brand’s clothing, which provided a continuous stream of authentic, user-generated content that further built trust and credibility. - Increased Brand Sentiment:
Parents expressed high satisfaction with The Little Bunny’s designs and customer service, as reflected in positive comments and direct messages. The brand’s social media presence created a sense of belonging, which encouraged repeat purchases and long-term loyalty.
Conclusion
Through a combination of strategic planning and engaging content creation, Savvytree successfully helped The Little Bunny achieve its goal of building a strong online presence with an online community of 16,000+ Instagram followers. The campaign not only boosted the brand’s follower count but also cultivated a community of loyal customers who are excited to engage with and support the brand. This case study highlights Savvytree’s ability to grow social media presence and customer loyalty through targeted, thoughtful social media strategies.
