Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
Objective
To improve their online store’s conversion rate, Dhariwal Ayurveda partnered with Savvytree. The goal was to optimize the website for a seamless and engaging user experience while effectively showcasing the brand’s products and aesthetics.
Website Content:
Originally, the website’s content lacked impact. The home page, product pages, and “About Us” section all had incomplete information and weren’t optimized with relevant keywords. Additionally, the structure of the content needed improvement.
To address these issues and increase conversion rates, we focused on optimizing the home page and product page content. We included relevant, quick-to-absorb information that can increase sales. The “About Us” section was enhanced to incorporate the brand story, including the company’s inception, founder, and lineage.
Mobile Experience:
Considering a significant portion of Dhariwal Ayurveda’s target audience uses smartphones, we optimized their website for mobile devices. The mobile version features a simplified layout for a seamless user experience across all devices.
Product Page:
Dhariwal prioritized improving product page design, images, and content to boost conversion rates. Savvytree crafted user-friendly pages with high-quality images, detailed descriptions, pricing, and clear calls to action. Comprehensive product information, customer reviews, and a seamless checkout process were integrated to enhance trust and credibility. As a result, Dhariwal Ayurveda saw a notable increase in conversion rates, thanks to Savvytree’s optimization efforts.
