About the Brand
Amsel Design is a forward-thinking interior design brand dedicated to creating elegant, functional, and personalised spaces for clients. Known for its aesthetic expertise, Amsel Design offers innovative solutions to enhance any environment, from cosy homes to chic commercial spaces. Every project embodies the brand’s commitment to quality, creativity, and timeless style, appealing to those who appreciate thoughtfully designed interiors that reflect both comfort and sophistication.
To introduce Amsel Design to a broader audience, the brand partnered with Savvytree for a strategic social media launch.
Objective
Amsel Design aimed to raise awareness, generate excitement, and build brand recall among potential clients while upholding the premium quality and creativity defining its interior design approach.
Goals
- Bring Engagement To The Brand: Define Amsel Design’s tone and personality to resonate with its target audience, fostering interest and engagement through a refined, artistic appeal.
- Portfolio Showcase: Present Amsel’s signature interior designs on social media, highlighting the brand’s unique aesthetic and project diversity.
- Create Valuable Content: Develop a content strategy centred on inspiring visuals, founder content, and design insights that engage viewers and encourage interaction.
Launch Strategy
Savvytree crafted a custom social media strategy to position Amsel Design as a go-to brand for interior solutions, with key tactics as follows:
- Showcasing Designs: High-quality static posts and carousel features showcase Amsel’s projects’ variety, style, and sophistication.
- Brand Content: Founder reels, brand origin, and working styles offer valuable insights into the Amsel brand itself, making it a resource for followers interested not just in the interior aesthetics concept but also in the creators of the brand.
Video Content: Starting with 3D rendered images of their projects and gradually create founder content, related to their personal choices and interior designing to increase audience relatability.
Results
Through a well-executed launch from June 2024, Amsel Design has quickly established a foothold in the digital space, attracting a growing audience. Regular analysis of social media metrics allows for continuous refinement, ensuring improved reach and audience engagement with every campaign.
Conclusion
Savvytree’s strategic social media launch successfully positioned Amsel Design as a prominent player in the interior design industry. The creative content strategy has propelled the brand forward, building its reputation and drawing attention to its expertise in crafting exceptional interiors.
