Client Overview
IFFCO Urban Gardens takes pride in crafting plant care products for urban gardeners products that are easy-to-use and practical. Their goal is to encourage sustainability at micro levels by demystifying gardening and making it easier and effective for all the users.
Objective
The photoshoot aimed to portray IFFCO Urban Gardens’ new products, as well as their connection to nature and sustainability. The shoot emphasised on their functionality, quality, and innovation with visually appealing pictures and videos, thereby enhancing brand visibility and trust among plant lovers.
Aesthetics
The aesthetics were designed to reflect the brand’s ideals of sustainability, simplicity, and innovation. The photoshoot used a natural, earthy colour palette, including greens, browns, and soft hues, as well as genuine plants, to capture the tranquillity of urban gardening.
Setting and Props
- Indoor and Outdoor Shoots: Photoshoots were set in lush green backgrounds to demonstrate how the brand’s products can be used for different settings of urban environments.
- Natural Elements: Pots, plants, and wooden trays were integrated to enhance the natural, organic vibe of the shoot.
- Product Usage: Focused on showing the products in action, from planting to trimming plants, moving soil, aerating compacted soil, thus connecting the audience to the practical uses of each product & tool.
Conclusion
The photoshoot for IFFCO Urban Gardens’ new product launches, conceptualised by Savvytree, successfully conveyed the brand’s commitment to providing simple and eco-friendly gardening solutions. The campaign enhanced the brand’s visibility in the urban gardening market by boosting interaction and sales through thoughtful planning, visually stunning imagery, and strategic use of product-focused content.
