About the Brand
Numama is a skincare brand crafted specifically for pregnant and breastfeeding women, addressing their unique skincare needs with safe and effective solutions. Their products are formulated with natural actives and are gentle, non-comedogenic, and cruelty-free. The brand ensures both mothers and babies experience the utmost care.
From the very start, Savvytree worked with Numama to bring their vision to life. We crafted their brand logo, designed packaging, and conducted a lifestyle and product photoshoot. Moreover, we shaped a strong, authentic brand identity that aligns with their mission to nurture mothers naturally.
Logo Conceptualization
The name Numama is a seamless blend of “new” and “mama,” creating an instant connection with new mothers and reflecting the journey of motherhood.
Their tagline, “Pure for you, safe for two,” is thoughtfully integrated into the logo. It reinforces the brand’s commitment to providing products that prioritize the safety and well-being of mothers during this transformative phase as well as the child during the breastfeeding phase.
Primary Logo
The logo beautifully represents a pregnant mother’s belly with a heart symbol inside, surrounded by green leaves to represent the natural ingredients used. It evokes warmth and care while maintaining a premium, refined look.
Typography
For the brand logo and identity, Poppins, Serif, and Open Sans Bold fonts were chosen to reflect the brand’s simplicity and effectiveness. The colour palette is natural and light, thoughtfully selected to align with the brand’s use of natural ingredients. This harmonious combination of fonts, logo, and colours creates a comforting, trustworthy appearance for new mothers.
Products
Recognizing the unique skincare needs of pregnant and breastfeeding women, Numama has created specialized formulations tailored to these stages of motherhood.
Their product range includes an everyday sunscreen, a stretch-mark reducing gel, and a pigmentation-correcting serum, each designed to provide safe, effective care for new mothers.
Packaging
Numama’s skincare range has a sleek and premium design. To maintain consistency across both product packaging and combo boxes, we’ve carefully selected colours from the brand’s exclusive palette with neutral and natural hues. The embossed logo and tagline on each packaging ensure a cohesive brand identity.
Each product packaging offers comprehensive details, including ingredients, benefits, usage instructions, and compelling reasons to choose Numama—ensuring a complete, informative experience for every customer.
