About the brand
Titan World is a leading multi-brand watch retailer in India with over 650 stores, 10+ brands nationwide and 50,000+ followers on Instagram.
To boost social media engagement and drive footfall across Titan World stores nationwide, Titan World has collaborated with Savvytree to introduce an interactive content pillar.
Objective
To promote Titan World stores on social media and foster direct in-store engagement, an interactive content pillar was introduced. This initiative features vox pop and in-store activities centred around time, trending topics, and other relevant themes.
Why Vox Pop?
To enhance in-store engagement, Savvytree developed a hassle-free strategy for interacting with customers. The vox pop approach proved to be an effective and engaging solution, creating excitement among both in-store customers and the audience viewing the content online.
Strategy & Execution
Savvytree developed and executed a straightforward and impactful strategy for vox pop and in-store activities.
- Incorporating limited durations for each question to create urgency among the viewers and customers.
- Selecting topics aligned with trending events, festivals, and informative topics.
- Developing easy-to-perform, time-focused activities to encourage quick audience responses.
- Offering gifts to winners, increasing interest and driving visits to offline stores.
- Producing high-quality, engaging videos with captions, background audio, and countdown timers.
- Ending each video with a compelling call to action to boost likes and comments.
- Writing captivating captions with prizes for selected audiences to improve and increase engagement.
- Creating attention-grabbing cover images to encourage viewers to click on videos instantly.
Result
Incorporating Vox Pop content as a regular pillar has significantly boosted engagement, driving more likes, comments, and shares. This helped Savvytree build a unique brand identity for Titan World, enhancing relatability and connecting with the audience through humour and educative content.
Conclusion
The strategic growth plan and content creation approach succeeded in delivering high-quality, interactive videos. This has effectively enhanced brand awareness and recall through content that combines value and enthusiasm.
