Client Background
IFFCO Urban Gardens is a leading brand in the urban gardening domain, committed to providing simplified plant care solutions to urban gardeners. Their product offerings range from nourishment, protection, substrates, specialised tools, and other gardening essentials, which cater to the needs of both experienced plant parents and newbies.
Challenge
The brand needed to raise awareness, generate excitement, and drive customer interest for the new launches while ensuring its position as an industry leader in simplified plant care.
Goals
- Introduce the new products to a larger audience.
- Build a robust online presence and brand identity.
- Create a community of engaged plant lovers and urban gardeners.
- Increase brand engagement through consistent and interactive content.
Strategy
To achieve the given objectives, Savvytree planned and implemented a personalised social media marketing campaign using a multifaceted approach:
- Problem Solution Approach: Emphasised on educating customers about plant care and each product’s distinct qualities and benefits.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as product demos, gardening tips, and customer testimonials.
- Interactive Campaigns: Launched interactive campaigns such as giveaways and contests.
Implementations
- Social Media Posts: Consistent and innovative posts on Instagram, Facebook, and Twitter, with high-quality product visuals, captivating descriptions, and call-to-action prompts that encourage viewers to discover more.
- Seasonal Campaigns: Tied products to crucial gardening seasons, to promote new launches and existing products, connecting them with current customer demands.
- Video Content: To increase follower engagement, we used video marketing to create compelling how-to videos demonstrating the correct use of products.
- Launch Campaigns: Interactive launch campaigns played an important role in generating excitement amongst the followers for the upcoming products.
Results
- Increased Brand Visibility: The campaign greatly increased IFFCO Urban Gardens’ brand recognition, with increased social media reach.
- Higher Engagement: Product-focused material resulted in significant engagement, including increase in comments, shares, and user-generated content.
Conclusion
Through Savvytree’s well-executed social media marketing strategy, IFFCO Urban Gardens successfully positioned its existing products and new launches as must-have products for gardening enthusiasts. It helped IFFCO Urban Gardens establish a strong online presence and build a thriving community of over 19,000 followers.
