Social Media Content Creation For Titan World | Watch Retail Store Brand
About the brand
Titan World is a leading multi-brand watch retailer in India with over 650 stores, 10+ brands nationwide and 50,000+ followers on Instagram.
To boost social media engagement and drive footfall across Titan World stores nationwide, Titan World has collaborated with Savvytree to introduce an interactive content pillar.
Objective
To promote Titan World stores on social media and foster direct in-store engagement, an interactive content pillar was introduced. This initiative features vox pop and in-store activities centred around time, trending topics, and other relevant themes.
Why Vox Pop?
To enhance in-store engagement, Savvytree developed a hassle-free strategy for interacting with customers. The vox pop approach proved to be an effective and engaging solution, creating excitement among both in-store customers and the audience viewing the content online.
Strategy & Execution
Savvytree developed and executed a straightforward and impactful strategy for vox pop and in-store activities.
- Incorporating limited durations for each question to create urgency among the viewers and customers.
- Selecting topics aligned with trending events, festivals, and informative topics.
- Developing easy-to-perform, time-focused activities to encourage quick audience responses.
- Offering gifts to winners, increasing interest and driving visits to offline stores.
- Producing high-quality, engaging videos with captions, background audio, and countdown timers.
- Ending each video with a compelling call to action to boost likes and comments.
- Writing captivating captions with prizes for selected audiences to improve and increase engagement.
- Creating attention-grabbing cover images to encourage viewers to click on videos instantly.
Result
Incorporating Vox Pop content as a regular pillar has significantly boosted engagement, driving more likes, comments, and shares. This helped Savvytree build a unique brand identity for Titan World, enhancing relatability and connecting with the audience through humour and educative content.
Conclusion
The strategic growth plan and content creation approach succeeded in delivering high-quality, interactive videos. This has effectively enhanced brand awareness and recall through content that combines value and enthusiasm.
Social Media For Varush Interiors | Architecture & Interior Design Brand
Client Overview
Varush Interiors is a comprehensive interior design and architecture firm known for blending functionality with aesthetic appeal. They specialise in both residential and commercial projects, offering a range of services like space planning, 3D visualisations, custom furniture, and landscaping. With a strong focus on personalized solutions and sustainability, they deliver high-quality designs that reflect their clients’ unique lifestyles while staying within budget and on schedule
Challenge
There was a requirement to raise brand awareness, generate social media engagement, and drive potential customers to the website leading to increased sales and also redesigning the previous website.
Goals
- Boost Brand Awareness: Strengthen the brand’s presence on social media by creating relatable and engaging content to build trust and capture customer interest.
- Grow Social Media Following: Develop targeted content to attract relevant social media users and increase organic follower growth over time.
- Increase Engagement and Drive Sales: Connect with the target audience, fostering engagement that leads potential customers to e-commerce platforms, boosting sales.
Strategy
To achieve the given objectives, Savvytree designed and implemented customised social media marketing strategies:
- Promotional Campaigns: We launched sales campaigns such as Season sales, and Festive Sales.
- Engaging Content Creation: Developed visually appealing and useful social media posts, such as aesthetic designs, and interior designing tips,.
- Utilise All Social Media Platforms: From Instagram, YouTube, Facebook, and Pinterest to LinkedIn, we will use all to increase engagement.
- Utilise Hashtags: Implemented appropriate social media hashtags to reach out to the users.
Implementation
- Social Media Posts: Developed consistent, visually striking Instagram posts showcasing completed interior projects, inspirational designs, and design tips. We crafted engaging captions, interactive stories, and compelling call-to-action (CTA) prompts to convert visitors into leads.
- Video Content: Leveraged video marketing to showcase project transformations, interior styling tips, and behind-the-scenes content, boosting profile engagement and reach through relatable and high-quality visuals.
Results
- Increased Brand Visibility: The campaigns and social media content increased brand recognition, and social media reach.
- Higher Engagement: Relatable interior designing content resulted in significant engagement, including an increase in the number of organic followers.
- Sale Increase: Effective CTAs on all social platforms lead to an increase in website visitors, generating potential customers.
Conclusion
Savvytree’s strategic social media marketing approach has significantly enhanced brand awareness, client engagement, and project inquiries. By utilizing design inspiration, interior design tips, and targeted content showcasing their interior transformations, Varush has effectively connected with its audience. The strategies have helped establish a strong digital presence, setting the stage for long-term success in the competitive interior design industry.
Photoshoot For Iffco Urban Garden | Gardening Brand
Client Overview
IFFCO Urban Gardens takes pride in crafting plant care products for urban gardeners products that are easy-to-use and practical. Their goal is to encourage sustainability at micro levels by demystifying gardening and making it easier and effective for all the users.
Objective
The photoshoot aimed to portray IFFCO Urban Gardens’ new products, as well as their connection to nature and sustainability. The shoot emphasised on their functionality, quality, and innovation with visually appealing pictures and videos, thereby enhancing brand visibility and trust among plant lovers.
Aesthetics
The aesthetics were designed to reflect the brand’s ideals of sustainability, simplicity, and innovation. The photoshoot used a natural, earthy colour palette, including greens, browns, and soft hues, as well as genuine plants, to capture the tranquillity of urban gardening.
Setting and Props
- Indoor and Outdoor Shoots: Photoshoots were set in lush green backgrounds to demonstrate how the brand’s products can be used for different settings of urban environments.
- Natural Elements: Pots, plants, and wooden trays were integrated to enhance the natural, organic vibe of the shoot.
- Product Usage: Focused on showing the products in action, from planting to trimming plants, moving soil, aerating compacted soil, thus connecting the audience to the practical uses of each product & tool.
Conclusion
The photoshoot for IFFCO Urban Gardens’ new product launches, conceptualised by Savvytree, successfully conveyed the brand’s commitment to providing simple and eco-friendly gardening solutions. The campaign enhanced the brand’s visibility in the urban gardening market by boosting interaction and sales through thoughtful planning, visually stunning imagery, and strategic use of product-focused content.
Branding & Packaging For M-One | Tech-Gadget Brand
About the brand
M-One is a modern tech-gadget brand focused on delivering long-lasting performance and premium quality in every product. Committed to revolutionising the mobile accessories market, M-One offers a wide range of products, including chargers, power banks, and audio gadgets. Each product is meticulously engineered to ensure superior performance and durability at accessible prices.
With the help of Savvytree, the brand has established itself as a trusted choice for customers seeking reliability and value. We have worked with the brand from the very beginning to create a trustable brand identity including its name, logo, and packaging.
Brand Name
The name “M-One,” followed by the tagline “Ahead in Tech,” stands as a testament to its commitment to technologically advanced innovative products. Focusing on the brand’s line of products, the brand name and tagline seamlessly highlight its ideology of “being the one who leads the world of tech”.
Logo Conceptualization
The logo is meticulously designed to reflect the brand’s core values. The bold “M” incorporates the Arabic numeral “1,” symbolising the brand’s commitment to creative innovation. Followed by a concise yet impactful tagline, “Ahead in Tech,” the logo effectively conveys the brand’s identity on its own.
Typography
The use of a striking colour palette—black, red, and white—along with the “Astera” font for the logo and “Roboto” font for the tagline, reinforces M-One’s bold and modern identity.
Packaging
The ideology behind M-One’s packaging is all about creating a minimal and premium design. It effectively integrates the brand logo, product names, and brand patterns. Using a mix of Bebas Neue and Roboto fonts, along with black and grey colours, each package maintains a distinct yet cohesive appearance.
Social Media For M-One | Tech-Gadget Brand
About the brand
M-One Gadgets is a modern tech gadgets brand, committed to making technologically advanced accessories available at accessible prices. Their product range includes cables, adaptors, TWS, earphones, and powerbanks, designed to meet the demands of consumers seeking superior performance without compromising affordability.
To introduce M-One Gadgets to the market, the brand partnered with Savvytree for a strategic social media launch.
Objective
M-One Gadgets set a straight-forward objective of raising awareness, generating excitement and building brand recall amongst its target audience all while maintaining the premium-feel of its products.
Goals
- Establish the Brand: Define a tone for the brand that aligns with its values and resonates with the target audience, aiming to generate interest and engagement.
- Product Launch: Introduce M-One’s range of products on social media and raise awareness.
- Create Valuable Content: Develop a content strategy that focuses on driving engagement through visually-appealing and relatable content.
Launch Strategy
Savvytree crafted a tailored social media strategy to launch the brand on social media and achieve the given objectives.
- Showcasing Products: Visually appealing static posts to showcase the look and feel of each product.
- Informative Content: Useful content that focuses on product information, details, and more.
- Video Content: Compelling videos to highlight the product as well as its benefits.
Influencer Marketing: Collaborating with relevant influencers to promote products and increase followers as well as engagement.
Results
As a new brand in the social media world, M-One Gadgets has set its foot and begun attracting the right audience. Moreover, regular analysis of social media insights enables us to continuously refine our strategy for better reach.
Conclusion
Savvytree’s well-executed social media launch plan helped M-One establish its presence on social media. An effective content strategy further pushed the brand to move ahead on its growth journey.
Branding & Packaging for Vaidique | Ayurvedic Skin Care Brand
Vaidique, a brand that intertwines ancient wisdom with modern elegance, invites you on a journey of holistic well-being. Grounded in timeless traditions, their meticulously crafted products embody the essence of natural beauty and self-care, where each creation is a celebration of wellness, nurturing inner balance and radiance with high quality, pure ingredients, and efficacy of time-tested Ayurvedic wisdom!
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Logo Conceptualization
Crafted with precision, the Vaidique logo encapsulates the fusion of “Vaidya” and “Boutique,” embodying time-tested, pure Ayurvedic wisdom. Rooted in a legacy of effectiveness, it stands as a testament to the harmonious blend of tradition and efficacy.
Primary Logo (Logo Reveal)
The core logo of Vaidique seamlessly integrates the maze element with the brand name, featuring the sleek “MADE Mirage” font. This design surpassed expectations, earning swift approval from the client.
Typography
For Vaidique, the thoughtfully curated font family includes MADE Mirage as the primary font, embodied in the logo and heading. The tagline font is presented in Arial, ensuring a harmonious balance.
Packaging Mood Board
Vaidique’s packaging philosophy embraces the “Less is More” principle, presenting a minimalistic and aesthetically pleasing design. The packaging for the first range of products, featuring natural ingredients, and showcases a harmonious integration of the brand logo, product names, and brand patterns.
Keyline Designs (Product Packaging)
For Vaidique, the meticulously crafted Keyline Designs ensure a seamless texture across the packaging boxes, maintaining a sleek appearance. The brand logo and distinctive patterns are artfully embossed onto the textured surface, adding a standout visual element to the packaging.
Social Media For Bun & Boota | Cafe
About the Brand
Bun & Boota is a garden-based cafe and plant boutique located in Gurugram. This pet-friendly space offers a serene escape from the hustle and bustle of the city. It also features convenient drive-thru services, making it an ideal breakfast spot for the city’s working professionals.
As a new business, Bun & Boota trusted Savvytree to establish a trusted online presence and create brand recall. Savvytree strategically launched Bun & Boota in the digital space, aiming to increase footfall, foster engagement, and develop a loyal customer base from scratch.
Logo
For the social media launch of Bun & Boota, we brought the brand’s logo to life with a simple yet impactful animation. This animation effectively showcased all facets of the business, including plants, food, and the drive-through service.
Social Media Strategy
We successfully gained over 400 followers within just a couple of months of launching our brand on social media, thanks to our comprehensive social media and content strategies.
Our social media strategy included:
– Crafting an informative bio
– Creating engaging and attention-grabbing highlights
– Use of real images and raw videos
– Designing click-worthy aesthetics
– Creating engaging & trending reels
– Posting regular stories
– Implementing a successful influencer marketing strategy
– Utilizing high-quality photography
By strategizing our content to make the page delightful and attractive, we effectively captured the attention of our audience and attracted new customers.
Influencer Marketing
Through a simple yet effective cold outreach strategy, we partnered with Gurugram-based influencers, significantly boosting our brand’s visibility on social media.
Conclusion
With a comprehensive understanding of how brands like Bun & Boota work in the world of social media, our team at Savvytree successfully catered to their requirements and achieved success in a short period. Our marketing strategy continues to drive audience interaction on Instagram, helping us achieve our goals.
Social Media For Tadachi | Luxury Fashion Brand
Challenge:
When Tadachi emerged in 2020, it set out to redefine luxury fashion for the discerning Indian audience. With a strong vision and a passion for contemporary design rooted in Indian heritage, Tadachi faced the challenge of carving a niche in the competitive high-end fashion market.
Goals:
- Establish Brand Identity: Create a luxury brand resonating with traditional weaves and affordable luxury.
- Increase Online Visibility: Build a strong digital presence to connect with fashion-forward individuals.
- Drive Traffic and Sales: Enhance e-commerce for seamless shopping and higher conversions.
Strategy:
- Cultural Fusion: Blend traditional craftsmanship with modern aesthetics in collections.
- Affordable Luxury: Position Tadachi as a brand offering structural sophistication in everyday fashion.
- Digital Presence: Launch an SEO-optimized, user-friendly website.
- Multi-channel Marketing: Use social media for targeted campaigns.
Implementation and Results:
- Content Creation: Developed engaging content showcasing Tadachi’s unique designs.
- E-commerce Optimization: Improved online shopping experience, boosting traffic and sales
Outcome:
- Increased Brand Affinity: Gained traction among luxury fashion enthusiasts.
- Sales Growth: Notable rise in e-commerce sales.
- Community Engagement: Built strong customer connections.
Conclusion:
Through innovative strategies and a commitment to affordable luxury, Tadachi has not only disrupted the high-end fashion market but also created a lasting impression on the Indian fashion landscape. With a focus on craftsmanship and cultural fusion, Tadachi continues to inspire and captivate fashion enthusiasts, paving the way for a future of refined creativity and style.
Social Media For Svakruti | Ayurvedic Skincare Brand
Client Overview:
Svakruti is a premium skincare brand that delves deep into ancient Ayurvedic books on ‘Rati Shastra’ and ‘Shringar Rahasya’ to formulate its products. Committed to unveiling the secrets of traditional beauty practices, Svakruti aims to offer natural and effective skincare solutions that resonate with modern consumers seeking holistic wellness.
Challenge:
Despite Svakruti’s unique product offerings and commitment to Ayurvedic wisdom, the brand faced the challenge of distinguishing itself in a competitive skincare market. Limited visibility and awareness were significant hurdles in gaining traction among potential customers.
Goals:
- Establish Brand Identity: Create a distinctive identity rooted in Ayurvedic principles and ancient beauty secrets.
- Increase Brand Visibility: Enhance brand awareness among skincare enthusiasts and holistic wellness seekers.
- Boost Sales: Drive traffic to their e-commerce platform and increase sales.
- Positioning: Position Svakruti as a trusted and preferred choice.
Strategy:
To achieve these objectives, the following strategies were implemented:
- Highlighting Heritage: Emphasized Svakruti’s use of generational Ayurvedic practices documented in ‘Rati Shastra’ and ‘Shringar Rahasya’.
- Social Media Presence: Increased brand visibility through regular social media posts, influencer collaborations, and participation in industry events.
- Content Strategy: Developed comprehensive content to educate consumers about Ayurvedic skincare principles, product benefits, and natural beauty tips.
- To achieve these objectives, the following strategies were implemented:
- Visual Appeal: Enhanced the visual appeal of social media posts with eye-catching graphics and videos, tailored to resonate with the target audience and encourage engagement.
Implementation:
- Engaging Content: Crafted engaging social media content to showcase Svakruti’s products and brand values, emphasizing their commitment to Ayurvedic skincare and natural ingredients.
- Influencer Collaborations: Partnered with beauty and wellness influencers to expand brand reach and boost awareness.
- SEO Optimization: Optimized Svakruti’s website for search engines to improve visibility and attract organic traffic, making it easier for consumers.
Results:
- Increased Awareness: Svakruti saw a significant rise in brand awareness and engagement on social media, fostering deeper connections with the audience.
- Loyal Customer Base: Successfully built a loyal following of customers, solidifying the brand’s position as a trusted leader in holistic skincare.
Conclusion:
Through strategic planning and execution, Svakruti transitioned from a niche Ayurvedic skincare brand to a recognized name in the holistic skincare market. By highlighting the brand’s commitment to natural ingredients, traditional Ayurvedic principles, and meaningful customer connections, we successfully elevated Svakruti’s social media presence and market position.
Photoshoot For Svakruti | Ayurvedic Skincare Brand
Client Overview:
Svakruti is a distinguished skincare brand deeply rooted in ancient Ayurvedic traditions, specifically drawing inspiration from the revered texts of ‘Rati Shashtra’ and ‘Shringar Rahasya.’ These classical works, which delve into the secrets of beauty and allure, guide Svakruti in crafting premium skincare products that embody timeless beauty.
Objective
The primary objective was to capture the unique essence of Svakruti’s Ayurvedic heritage and the natural purity of its products through visually compelling and engaging digital content. This included both photoshoots and video shoots aimed at highlighting the potent ingredients and traditional processes behind Svakruti’s formulations, thereby fostering trust, authenticity, and a deep connection with the brand among its target audience.
Aethestics
Our team of skilled photographers, videographers, and stylists meticulously designed each shoot to encapsulate Svakruti’s values and heritage. The focus was on creating an immersive visual experience that reflects the brand’s dedication to Ayurvedic principles and natural beauty.
Photoshoots
- Ingredient Highlighting: Emphasized the natural beauty and purity of key ingredients such as sandalwood, saffron, and rose petals.
- Natural Settings: Selected indoor and outdoor settings that harmonize with nature, echoing the brand’s commitment to sustainability and holistic wellness.
- Authentic Props: Utilized props such as traditional Ayurvedic utensils, handcrafted wooden trays, and botanical elements.
Videoshoots
- Storytelling: Crafted narrative-driven videos that told the story of Svakruti’s Ayurvedic heritage.
- Demonstrations: Produced tutorial-style videos demonstrating the application and benefits of Svakruti’s products.
- Ingredient Focus: Created short, engaging clips that focused on the key ingredients, explaining their benefits and the traditional methods used to harness their potency.
- Lifestyle Integration: Filmed lifestyle scenes that depicted the products in use within serene, everyday settings.
Conclusion
Through our thoughtful and artistic approach to both photography and videography, we successfully captured the essence of Svakruti’s brand and its unique offerings. The visually compelling images and videos we crafted resonated deeply with the target audience, fostering a sense of trust, authenticity, and connection to Svakruti’s rich Ayurvedic heritage.
