Amazon Brand Store for Akihi | Luxury Skincare Brand
Akihi is an eco-friendly, homegrown premium luxury skincare brand. Committed to sustainability, Akihi formulates high-quality natural ingredients to produce effective products with visible results while leaving zero plastic footprints. Their dedication to the environment and excellence in skincare has set them apart in the competitive beauty market.
Challenge:
Despite its innovative and sustainable approach, Akihi faced the challenge of standing out in the saturated luxury skincare market. The brand needed to effectively communicate its eco-friendly values, high-quality natural ingredients, and commitment to zero plastic footprints to a discerning audience. The task was to create a presence on amazon that resonated with eco-conscious consumers while highlighting the efficacy of Akihi’s products.
Solution:
Savvytree took on the challenge of elevating Akihi’s brand identity and capturing the essence of its commitment to eco-friendly, luxury skincare. Collaborating closely with Akihi, Savvytree delved into the brand’s unique values and strengths. We crafted a compelling narrative that highlighted Akihi’s dedication to high-quality natural ingredients, visible results, and zero plastic footprints. Additionally, Savvytree developed visually captivating A+ content, optimized for an enhanced shopping experience. This included keyword-rich product descriptions and leveraging multimedia content to effectively showcase Akihi’s products.
Results:
The partnership between Akihi and Savvytree resulted in a robust online presence that communicated the brand’s values and offerings to its target audience through its amazon store. By highlighting Akihi’s commitment to sustainability and premium skincare, Akihi was able to distinguish itself in the competitive luxury skincare market and attract a loyal, eco-conscious customer base.
Conclusion:
Through strategic brand differentiation, Savvytree helped Akihi establish a distinctive identity in the luxury skincare market. By emphasizing its commitment to eco-friendly practices and natural ingredients, Akihi successfully connected with consumers seeking premium, sustainable skincare solutions, paving the way for continued growth and success.
Performance Marketing for Dhariwal | Ayurveda Brand
Introduction:
Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
When Dhariwal Ayurveda approached Savvytree, they needed to reach a wider portion of their target audience and increase their ROAS.
Mapping Target Audience and Buyer Personas:
- Challenge: Understand the target audience for various Dhariwal Ayurveda products.
- Solution: Savvytree created buyer personas for different product categories.
- Approach: Analyzed audience interests and behavior to effectively target the right audience.
- Process: Developed buyer personas for each product.
- Example: Ayurvedic joint pain relief oil targeted at individuals interested in Ayurvedic remedies or suffering from pain.
- Further segmentation: Considered age and location to refine the audience targeting.
Summer Campaigns for Shantida Sharbat:
To promote Dhariwal Ayurveda’s new product, Shantida Sharbat, Savvytree ran performance marketing campaigns during the initial summer months.
- Targeting the Right Audience: The campaign is targeting audiences with specific interests: those interested in summer drinks, healthy alternatives, Ayurvedic ingredients, and those who prefer healthier beverages.
- Campaign Results: This targeted approach is resulting in a cost per acquisition (CPA) of INR 250 and a return on ad spend (ROAS) of 3.5 after continuous optimization over 3 months.
Increased Sales and ROI:
Savvytree’s performance marketing campaigns directly addressed Dhariwal Ayurveda’s goals of increasing sales and improving ROI. Optimized campaigns lowered the cost per acquisition (CPA), leading to more leads and conversions.
Overall Success:
The performance marketing campaigns delivered significant results for Dhariwal Ayurveda. These included a click-through rate (CTR) of around 4-5% and a customer acquisition cost (CAC) as low as INR 300-350. With a 25% increase in website sessions, Dhariwal Ayurveda successfully achieved its objectives of increasing sales and improving ROI.
Social Media For The Little Bunny | Kids Clothing & Accessories Brand
Challenge:
When The Little Bunny approached us, they were a fledgling kids’ clothing and accessories brand with big dreams but limited visibility. Their challenge was to establish a strong brand presence, build a loyal customer base, and increase sales in a competitive market.
Goals:
- Create a recognizable brand identity that resonates with parents and children.
- Increase online visibility and engagement through social media and other digital channels.
- Drive traffic to their e-commerce website and boost sales.
- Establish The Little Bunny as a trusted and preferred choice for kids’ clothing and accessories.
Strategy:
- Conducted market research to understand the target audience and competitors.
- Developed a brand strategy focusing on quality, affordability, and fun designs.
- Created a vibrant and child-friendly brand image, including a playful logo and brand colours.
- Launched an e-commerce website with a user-friendly interface and seamless shopping experience.
- Implemented a multi-channel marketing approach, including social media marketing, influencer collaborations, and email campaigns.
Implementation and Results:
- Crafted engaging social media content showcasing The Little Bunny’s products and brand values.
- Collaborated with parenting influencers to reach a wider audience and increase brand awareness.
- Launched targeted email campaigns offering exclusive deals and promotions.
- Optimized the website for search engines to improve visibility and drive organic traffic.
Outcome:
- The Little Bunny saw a significant increase in brand awareness and engagement across social media platforms.
- The e-commerce website experienced a boost in traffic and sales, with a growing number of repeat customers.
- The brand established a loyal following of parents who appreciate the quality and design of The Little Bunny’s products.
Conclusion:
Through strategic planning and execution, Savvytree has transformed The Little Bunny from a small start-up to a thriving kids’ brand, capturing the hearts of parents and children alike. By focusing on quality, creativity, and customer engagement, we continue to grow their social media presence.
Website Development For D’Presidente | Hospitality
DPresedente is a premium yet affordable hotel located in Janakpuri. With a focus on providing luxury experiences at accessible prices, DPresedente offers comfortable accommodations, exquisite dining options, and impeccable hospitality services.
Objective
DPresedente aimed to develop an online platform that reflects its commitment to providing premium yet affordable hospitality experiences.
The primary goal was to create a visually stunning website that attracts travellers and encourages them to book their stay at the hotel.
Design Aesthetics/Execution:
- The website design for DPresedente exudes elegance and sophistication, featuring sleek and modern aesthetics, refined colour schemes, and stylish typography.
- Imagery showcases the hotel’s luxurious amenities, spacious rooms, and fine dining options, enticing visitors with the promise of a premium hospitality experience.
- The website offers detailed information about room types, amenities, dining options, and local attractions, enabling visitors to plan their stay effectively.
- The navigation is intuitive, allowing visitors to easily explore different sections of the website, check room availability, and make reservations.
Mobile Experience:
The mobile version of the website maintains the hotel’s elegant visual identity and user interface, ensuring a seamless and enjoyable experience for users on all devices.
Conclusion:
The DPresedente website successfully communicates the hotel’s promise of premium yet affordable hospitality experiences while effectively showcasing its amenities and services.
With its elegant design, informative content, and user-friendly navigation, the website serves as an inviting destination for travellers seeking comfortable and luxurious accommodation.
Social Media For Dhariwal | Ayurveda Brand
Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
Objective
Dhariwal Ayurveda had the following objectives for their social media marketing campaign:
- Build a comprehensive content strategy.
- Increase brand awareness through social media platforms.
Conclusion:
Through implementing a comprehensive social media marketing strategy, Dhariwal Ayurveda successfully achieved its objectives of building a content strategy, increasing brand awareness, and expanding its presence on social media platforms.
Photoshoot For Vaidique | Ayurvedic Skincare Brand
Client Overview:
Vaidique is an Ayurvedic skincare and wellness brand with a rich legacy spanning centuries. Rooted in ancient Ayurvedic wisdom passed down through generations, Vaidique embodies the essence of holistic wellness and natural beauty. With a commitment to purity, authenticity, and efficacy, Vaidique offers a range of skincare and wellness products.
Objective
Our goal was to capture the essence of Vaidique’s Ayurvedic heritage and the purity of its products through visually compelling photographs. We aimed to showcase the natural ingredients and traditional processes behind Vaidique’s formulations, fostering trust and authenticity among its target audience.
Aethestics
Our team of experienced photographers and stylists meticulously crafted each photoshoot to reflect Vaidique’s values.
- We focused on the natural beauty of ingredients like figs, dates, and rose essential oil, highlighting their purity.
- Carefully chosen indoor and outdoor settings connected with nature, echoing the brand’s commitment to sustainability.
- Props such as wooden trays, botanical elements, and traditional Ayurvedic utensils enhanced authenticity.
- Attention to lighting, composition, and styling ensured each photo conveyed Vaidique’s luxury, wellness, and Ayurvedic heritage.
Conclusion
Through our thoughtful and artistic approach to photography, we successfully captured the essence of Vaidique’s brand and products. The visually compelling images resonated with the target audience, fostering trust, authenticity, and a deep connection to Vaidique’s Ayurvedic heritage.
Website Development For Dhariwal | Ayurveda Brand
Dhariwal Ayurveda, established in 1955, is deeply rooted in the rich heritage of Ayurvedic wisdom. Founded with the primary goal of reviving ancient healing practices, it originated in Jodhpur, Rajasthan. It meticulously follows the traditional method of Ayurveda to manufacture high-quality Ayurvedic medicines.
Objective
To improve their online store’s conversion rate, Dhariwal Ayurveda partnered with Savvytree. The goal was to optimize the website for a seamless and engaging user experience while effectively showcasing the brand’s products and aesthetics.
Website Content:
Originally, the website’s content lacked impact. The home page, product pages, and “About Us” section all had incomplete information and weren’t optimized with relevant keywords. Additionally, the structure of the content needed improvement.
To address these issues and increase conversion rates, we focused on optimizing the home page and product page content. We included relevant, quick-to-absorb information that can increase sales. The “About Us” section was enhanced to incorporate the brand story, including the company’s inception, founder, and lineage.
Mobile Experience:
Considering a significant portion of Dhariwal Ayurveda’s target audience uses smartphones, we optimized their website for mobile devices. The mobile version features a simplified layout for a seamless user experience across all devices.
Product Page:
Dhariwal prioritized improving product page design, images, and content to boost conversion rates. Savvytree crafted user-friendly pages with high-quality images, detailed descriptions, pricing, and clear calls to action. Comprehensive product information, customer reviews, and a seamless checkout process were integrated to enhance trust and credibility. As a result, Dhariwal Ayurveda saw a notable increase in conversion rates, thanks to Savvytree’s optimization efforts.
Amazon Brand Store for INEJ | Health Food Brand
INEJ is a burgeoning health food brand that emerged onto the scene in 2020, specializing in the finest cashew nuts. With a commitment to quality and transparency, INEJ takes pride in sourcing its cashews directly from farmers, eliminating middlemen to ensure the freshest and most flavorful products for its customers.
Challenge:
Despite its dedication to premium quality and direct sourcing, INEJ faced the challenge of establishing its brand presence in a crowded market. With numerous cashew brands vying for attention, INEJ needed to differentiate itself and effectively communicate its unique value proposition to consumers. The challenge lay in conveying the superior quality and exclusive range of cashews to its target audience.
Solution:
Savvytree took on the challenge of elevating INEJ’s brand identity and capturing the essence of its commitment to quality and direct sourcing. Savvytree closely collaborated with INEJ to grasp its unique values and selling points, crafting a compelling narrative that emphasized quality, freshness, and an exclusive cashew range. Additionally, Savvytree optimized INEJ’s Amazon store layout for an enhanced shopping experience, implementing keyword-rich descriptions and leveraging A+ Content to showcase the brand’s story and customer testimonials effectively.
Results:
The collaboration between INEJ and Savvytree resulted in a strong Amazon presence that effectively communicated the brand’s values and offerings to its target audience. By highlighting its commitment to quality and direct sourcing, INEJ was able to differentiate itself in the competitive cashew market and attract a loyal customer base.
Conclusion:
Through strategic brand differentiation, Savvytree helped INEJ establish a distinctive identity in the health food market. By emphasizing its commitment to quality and direct sourcing, INEJ successfully connected with health-conscious consumers seeking premium cashew products, paving the way for continued growth and success.
With its serene design, informative content, and user-friendly navigation, the website serves as a calming and empowering destination for individuals seeking natural and effective solutions for their well-being.
Website Development For AMIO Wellness | Intimate Wellness Brand
Amio Wellness is a brand specialising in intimate care and wellness products. With a commitment to promoting self-care and empowerment, they offer a range of natural and effective solutions designed to enhance overall well-being.
Objective
Amio Wellness aimed to develop an online platform that embodies the principles of self-care and empowerment. The primary goal was to create a visually captivating website that resonates with their target audience and encourages them to explore and purchase their intimate care and wellness products.
Design Aesthetics/Execution
- The website design for Amio Wellness embodies a sense of serenity and self-care, featuring clean and calming aesthetics, muted tones, and elegant typography.
- Product pages provide comprehensive information, including ingredient lists, usage instructions, and benefits, enabling visitors to make informed decisions about their purchases.
- The navigation is user-friendly, allowing visitors to easily browse through different product categories and find relevant information.
Mobile Experience
The mobile version of the website maintains the brand’s serene visual identity and user interface, ensuring a seamless and enjoyable experience for users across all devices.
Results
The Amio Wellness website successfully conveys the principles of self-care and empowerment while effectively showcasing the brand’s range of intimate care and wellness products.
With its serene design, informative content, and user-friendly navigation, the website serves as a calming and empowering destination for individuals seeking natural and effective solutions for their well-being.
Branding & Packaging for The Little Bunny | Kids clothing and Accessories Brand
The Little Bunny is a vibrant and imaginative brand specialising in kids’ clothing and accessories. With a focus on playful designs and quality materials, they aim to provide children and parents with a whimsical and delightful shopping experience.
Branding Goals
The goal of our collaboration with The Little Bunny was to create a cohesive and attractive brand identity that resonated with their target audience. From the logo to the packaging, every aspect of the brand needed to embody the spirit of childhood wonder and creativity.
Logo Conceptualization
Drawing inspiration from The Little Bunny’s main element, the bunny, we envisioned a logo that was endearing. The bunny icon was designed to be playful yet elegant, capturing the essence of childhood innocence. The font choice reflected a balance between fun and sophistication, ensuring the brand’s appeal to both children and parents alike.
Packaging Design
- For the packaging, we wanted to evoke a sense of excitement and joy.
- The gift boxes were adorned with whimsical illustrations of bunnies and other playful elements, creating a magical experience for the recipient.
- Thank you cards featured the brand’s signature bunny motif, reinforcing brand recognition and leaving a lasting impression on customers.
- Each box and card featured the brand’s logo prominently, ensuring brand recognition at every touchpoint.
- The use of soft pastel colours and tactile finishes further enhanced the brand’s appeal.
Conclusion
Through careful branding and design, we were able to create an attractive brand experience for The Little Bunny. From the logo to the packaging and beyond, every aspect of the brand reflects the whimsy and creativity that defines The Little Bunny’s identity.
By capturing the magic of childhood, we helped The Little Bunny establish itself as a beloved destination for kids’ clothing and accessories.
