Importance of digital marketing in today’s business world
In 2025, there are so many options out there on the internet that a consumer spends an average of 6 hours online every day, and 72% of product research is happening over the internet before actually buying. This shift showcases the importance of digital marketing in 2025: As...
Why Hiring a Social Media Agency in Delhi is Crucial for Business Growth
Last month, we watched a promising Delhi startup burn through ₹2 lakhs on Facebook ads with zero conversions. The founder was brilliant, had an incredible product, understood his market, but his DIY social media strategy? Complete disaster.This isn’t rare. It’s...
Google Merchant Centre Optimisation: How to Keep Your Product URLs Clean and Compliant
3 months ago, we watched a client lose Rs. 20 lakh in potential revenue because their product URLs weren’t compliant with Google’s standards.Sounds dramatic? It isn’t.Mrs Sangeeta, home decor brand, had everything right: beautiful handcrafted products,...
How Schema Markup Boosts SEO: A Step-by-Step Guide
SEO is changing day by day after AI Came to the picture. A few years back, the most important part of an article or blog was keeping it keyword-stuffed. Now, search engines want more than just words on a page. That is the main function of schema markup. It’s a code that...
How to Find and Resolve Keyword Cannibalisation Problems
Keyword cannibalisation is a common SEO problem that can quietly harm your website’s search rankings. This situation means your pages end up competing with each other’s chances of ranking well, which leads to lower traffic. With search engines getting smarter every day, it’s...
Beginner’s Guide to Email Marketing Automation for Small Businesses
Running a small business can feel like doing ten tasks at a time. Mastering email marketing automation can help you with timely updates, personalised offers, and genuine engagement for your customers. Finding a marketing strategy that’s simple, scalable, and cost-effective is...
The Future of Search: How Google’s AI Search Updates Are Changing SEO
Perhaps one of the most notable shifts is the one occurring in the landscape of Google search. Google’s AI updates are transforming how we search, interact with search engines, and even optimise for search. It is far more advanced than before, with search anticipating user...
The Rise of Voice Search: How to Optimise Your Website for Voice-Activated Devices
Voice search has become an essential part of how people browse the internet today. With more users speaking commands into their phones and smart speakers, voice search is changing the way we access information. Websites that adapt to these new habits stand a better chance of...
How to Improve Your Brand’s Local SEO to Attract Nearby Customers
When someone nearby grabs their phone and types in “best pizza near me” or “hotels in Delhi,” they’re looking for answers fast, and often, that decision gets made within moments. Local SEO is what helps your business show up right at that moment, making sure customers...
What Is Search Intent and Why Does It Matter?
Why Do We Search?Imagine you’re sitting at your kitchen table, phone in hand. Maybe you’re trying to remember the name of that actor from a movie you watched last night, or you’re looking for the nearest place that sells fresh Milk, bread and vegetables. Without thinking much...
