Why Do Small Businesses Need A Website?
As a small business owner, growth and recognition is of utmost importance. Creating a professional website for your business can be a cornerstone in your marketing journey.
India on its way to Digital Transformation
India’s 1.3 billion people are heading toward a robust digital transformation. India with more than 500 million internet users, is home to the world’s second largest internet user base. Improving standard of living in cities and increasing urbanisation in remote areas has paved a way for internet access and mobile phones into the lives of Indians and this is leading the country toward a Digital transformation. Recent trends in various online sectors such as digital payments, e-commerce spending and online gaming have been rising tremendously. Social distancing norms and lockdowns owing to COVID-19 further accelerated this growth.
Digital Payments
Unified Payments Interface (UPI) registered around 1.56 billion, the highest number of payments transacted for the first time ever in the month of August as per the data provided by National Payments Corporation Of India (NCPI). The monetary value of the transactions was 2.85 lakh crore. The month of July recorded around 1.49 crore transactions with a monetary value of 2.91 lakh crore, which was the highest until July.
The fear of exchanging currency notes, various sectors returning to normalcy, and changing patterns of consumers’ spending can be attributed to the massive growth witnessed by the digital sector. COVID-19 is a major force behind this digitisation as small businesses and consumers have now started to understand the importance of online transactions. They are more comfortable making payments digitally rather than using cash. A digital marketing company can help these businesses leverage this shift and boost their online presence.
The digital payments sector is staring at a future that is full of growth as Indian consumers are striving to change their payment habits. In a recent report by RedSeer Consulting, the digital payments market is expected to grow at over threefold to Rs. 7,092 trillion by 2025 from a market value of about Rs. 2,162 trillion in 2019-20. Also, the number of current users will increase by 5 times, rising from 160 million to around 800 million by 2025.
Online Spending
COVID-19 has changed the way India shops. People are now buying more online than from physical stores and malls. As per Unicommerce, a SaaS-based e-commerce platform, the e-commerce sector recovered by over 90% as compared to its pre-lockdown order volume. The recovery was much faster than anticipated, it was further noted.
The reasons behind this are manifold. The anxiety of going out and standing in lines, patiently waiting for their turns, is making people use online shopping places. Thus, the convenience, accessibility to the internet and need for safety are major drivers behind this shift in consumer behaviour.
A social media agency in Delhi can help local businesses target these changing consumer behaviours with more effective marketing strategies.
Online Gaming
India found a way to kill its boredom during the strongest lockdown imposed in the world. India’s gaming industry registered a 30% year-on-year growth. Paytm First Games which offers more than 100 games on its platform said its user base grew 200% during the lockdown period and it registered 90 million apps downloads.
India is one of the top gaming markets amongst emerging global economies with around 628 million gamers. The Indian online gaming industry is expected to be worth $1.1 billion dollars by 2021 as per a Google-KPMG Report.
India’s young population makes it an attractive choice for gaming companies. In India, where the average age is just 29 and with 75% of the population under the age of 45, the gaming industry has a lot of untapped potential.
With the improving standard of living and deep penetration of mobile phones and Internet, India comes second to the US when it comes to downloading games. A booming gaming sector is also responsible for the fervent trend. The number of online game development companies have risen to 275 in 2019 from just 25 in 2010.
Cheaper data, affordable mobile phones and a growing tech savvy population are the main drivers behind this transformation. Even the pandemic is responsible for the current scenario in many ways. In any way, the changes in the digital environment will do wonders for the country.
Sources: https://economictimes.indiatimes.com
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https://economictimes.indiatimes.com
https://economictimes.indiatimes.com
https://economictimes.indiatimes.com
LinkedIn – The New Favourite in the Marketing Game
LinkedIn is changing the landscape of digital marketing advertising and how.
Reid Hoffman created LinkedIn back in 2003. His purpose was to create a platform where professionals could gather, connect, and exchange useful information. What he didn’t know was that soon LinkedIn will become an eye candy for marketers around the globe the most preferred choice of marketers around the globe.
What ‘Vocal For Local’ Initiative Has In Store For India
India’s Bid To Become Vocal For Local Is Leading To Digital Literacy And More
Vocal for Local products has been in the spotlight for quite some time now. It is an initiative that calls for the support of local products and businesses, urging citizens to come forward and actively promote them. The vocal for local initiative also highlights the importance of local manufacturing and economic self-reliance, especially during challenging times.
Prime Minister Narendra Modi announced a financial package of ₹20 lakh crore to stabilise the economy. Along with the relief package, he introduced the concept of vocal for local products, emphasising the need to support Indian businesses by not just buying local but also promoting them through advocacy and awareness.
“Corona crisis has also explained to us the importance of local manufacturing, the local market and local supply chain… Local is not just a need, it is also our responsibility,” said the Prime Minister, reinforcing what is vocal for local and why it matters.
The Prime Minister further encouraged Indian businesses to scale from “Local to Global,” citing the example of PPE kits and N95 masks. From being import-dependent to exporting globally, India demonstrated the true potential of vocal for local products backed by manufacturing and innovation.
“The Global Brands you see today were once local. When people became vocal for local, these brands turned global,” he added, urging every Indian to actively promote local products and enterprises.
Why “Vocal for Local”?
The core objective behind the Vocal for Local initiative is to make India self-reliant or Atma Nirbhar. The belief that strong local supply chains prepare a country for global competition is the driving force behind this movement.
Another critical reason to support vocal for local products is to safeguard the livelihoods of small vendors, workers, and entrepreneurs who were severely impacted during lockdowns. Supporting local businesses directly contributes to financial stability, job creation, and economic resilience.
Several Indian brands leveraged this emotional sentiment by highlighting their Indianness:
Dabur: Go#Vocal4LocalProudly Indian (video)
Parle Products: Bharat ka apna (video)
Marico: Indianness and Pride (image)
Amul: Indian Taste (video)
However, the aim of the campaign is to bring small and local businesses to limelight and help them to prosper so that they produce welfare, sustainable incomes and help in job creation under the vocal for local initiative. But it is not easy for these businesses to leverage the mantra given as some of them have no idea about what is vocal for local in execution or what they need to do. Local lockdowns which were placed in areas of containment zones are still adding to their woes. Low or no physical sales and less customer interactions are big hurdles in keeping their businesses running. Some local business owners who do not have access to digital connectivity are also facing problems in retaining their old customers despite strong vocal for local products sentiment.
In such a situation, digital marketing can prove to be beneficial for these businesses supporting vocal for local products. Digital marketing agencies can help them lessen the burden caused by the pandemic and make the most out of the vocal for local initiative. Digital marketing services can help these businesses in engaging the existing customers, facilitating sales online through local vocal online marketing, and even adding new customers to its base who were earlier not aware of the business’ existence.
We at SavvyTree provide all kinds of digital marketing solutions that a business needs to support vocal for local products. SavvyTree loves everything that is digital and therefore we work with utmost dedication and passion for you. We let you focus on your business operations while we take care of your business’ digital presence as a social media marketing company. With a committed team and client centred philosophy, we strive to provide results that guarantee growth within the decided timelines. Our services are affordable even for businesses which could not go online due to budget constraints.
SavvyTree specialises in and offers every digital marketing service that helps in establishing any business as a reputed brand promoting vocal for local products:
● Social Media Marketing
● Website Development
● Content Marketing
● Digital Strategy and Analysis
● Online Reputation Management
● SEO
● Email Marketing
● Pay Per Click (PPC)
● E-commerce
On the eve of India’s 73rd Independence Day, SavvyTree launched a campaign for “Vocal About Local” aligned with the vocal for local initiative. The purpose of this campaign was to support the Prime Minister’s vision of building a country which is not only self-reliant but also a global hub of supply. This can be done only when we encourage and support our local businesses which serve us relentlessly and uninterruptedly while promoting vocal for local products.
SavvyTree kick started its journey to lend a helping hand to businesses and industries which will form the foundation of a stronger and a new digital India driven by vocal for local products. Through its campaign, SavvyTree aimed to highlight the specialities and native industries of diverse states of India. It also aimed to capture cultural and economic aspects that help every state to stand out in a crowd of thousands in the world under the vocal for local initiative.
The campaign further focused on improving the digital awareness of the owners of local businesses, helping them understand why it is important to have an online presence for vocal for local products. It shows how going digital can prove to be a boon for them and how it can add value to their operations.
During the whole month of August, SavvyTree talked about the valuable contribution that local businesses have made to their respective industries and to the country by supporting vocal for local products. There were brand stories that applauded various local businesses and startups that brought about a huge change in the society. These stories were about businesses that solved major problems faced by a particular community of our country or about businesses that chose the internet as the medium of their operations and reached new heights of success through local vocal online marketing.
SavvyTree also featured a few local brands that have made a mark in the respective industries they belong to, reinforcing vocal for local products. It was an effort to recognise how these brands are changing the Indian business environment and are taking it to a next level. SavvyTree tried to recognise and appreciate their ethical practices and unique services for the contemporary Indians.
Taking its campaign to the next level, SavvyTree also initiated a contest that was purely for local businesses that were looking to tap the untouched potential of the internet for their own ventures while promoting vocal for local products. Local businesses were given a chance to win our exclusive social media marketing services. This was a golden opportunity for small businesses as they would have a first-hand exposure to how a digital presence would work for them. And they would also get to experience how a captivating digital presence can do wonders for them under the Vocal for Local initiative.
Have a look at our “Vocal For Local” Campaign:
Mastering Content Marketing: A Complete Step-by-Step Guide
COVID 19 pandemic has altered every aspect of our lives and has caused enormous impact on the world. While we are still trying to adjust to the changing situations, digital platforms have been a blessing. Digital marketing has now become more important than ever before. It has proved to be the most useful medium to continue with one’s businesses.
Following are some of the trends that have become a rage in the field of digital marketing:
Top 5 Reasons to Take Your Business Digital Today
The COVID19 pandemic has made the world standstill. With the government’s significant intervention to deal with the ongoing crisis, businesses are now adjusting to the new environment and the changes in customer’s needs and behaviours. It has definitely shown the world the power and necessity of digital mediums.
Digital Marketing Trends Amid Covid 19
COVID 19 pandemic has altered every aspect of our lives and has caused enormous impact on the world. While we are still trying to adjust to the changing situations, digital platforms have been a blessing. Digital marketing has now become more important than ever before. It has proved to be the most useful medium to continue with one’s businesses.
Following are some of the trends that have become a rage in the field of digital marketing:
