Influencer marketing is a term that has ascended from the acknowledgment of brands about the force of companion impact and client proposal over different types of showcasing. Particularly in a period, where buyers have begun utilizing online media in immense numbers and have been public about their perspectives about brands and items, brands have understood that individuals are generally impacted by recycled data from assessment pioneers and this has prompted a ton of brands to recognize top influencers in their separate fields to attempt to contact customers better.
Whenever brands have recognized Influencers in their specific space, it is significant that they discover methods with which they can interface with them and cause them to talk about the specific item. The commitment plans must be thoroughly examined and shouldn’t look excessively business.
Here are a few popular influencer marketing campaigns in India, that companies have used to engage and leverage the power and reach of influencers.
Tata CLiQ: show them you know them campaign
Tata CLiQ is a leading E-commerce company, belonging to the Tata group and based out of Mumbai, Maharashtra. It launched the much-anticipated 10/10 sale, just this time with a fun ‘Show Them You Know Them’ challenge to test the amount we truly know our friends and family. The mission was initiated by a broad influencer advertising exercise. Tata CliQ needed to make interest and energy by gamifying the ‘Show Them You KnowThem’ Challenge. To situate themselves as the ideal spot to go gift shopping, CLiQ chose to take advantage of the capability of the influencer universe where superstar pairs took on this great test and addressed inquiries concerning one another. The individuals who scored a higher score were proclaimed victors. The mission included a few notable influencer faces who took the test and gave their intriguing twist to it! The influencer strategy was to work together with two one-of-a-kind sets of big names who might headstart the whole mission. Many influencers were part of it with the company choosing unique and fun duos.
Rhea and Harshvardhan being the sibling pair displayed their love-hate bond like each and every other sibling. Neena and Masaba Gupta who are one of the coolest mother-daughter duos in India also added a lot of excitement to the campaign as Neena wanted to prove that mothers always know their daughters the best! It also featured Bruised Passports and Dolly Singh who added her quirky and fun touch.
The campaign was a huge success with the company being able to reach an audience of 3.2M while generating 74,684 actions along with 3.48M impressions.
Swiggy star hunt
Swiggy is a leading name in the food delivery industry with an estimated net worth of $1 Billion and industry net revenue of $ 7,730 Million. Swiggy utilized TikTok to draw in and persuade their conveyance accomplices in different dialects. The goal of this mission was to situate Swiggy as a convincing decision for existing and potential conveyance accomplices, to beseech them to go past their customary work ways by drawing out their innovative side, and give them a chance to seek after their ability as an optional type of revenue. The video-sharing stage TikTok, with its prevalence among the level 2 and level 3 urban areas of India and being a stage mainstream for the youthful age to promote their gifts was the most ideal alternative to get the conveyance accomplices to grandstand their ability to the world through this mission. Over 350+ Delivery Partners participated and 1500+ videos were uploaded on TikTok which garnered a total of 44M+ Views. This campaign helped Swiggy create a platform for Delivery Partners to showcase their talent and positioned the brand as a great place to work in.
Bigmuscles Nutrition: #FitnessRefreshed Campaign
BigMuscles Nutrition started its journey twelve years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. It is one of the country’s leading nutritional supplement brands whose Brand Ambassador is Ranveer Singh. It launched the #FitnessRefreshed Campaign to launch its new product Frotein. The product was launched by Ranveer Singh and was further promoted by various influencers on Instagram including popular influencers like Sidharth Shukla, Asim Riaz, Ranvijay Singha, and several micro and macro influencers. The campaign was a complete success and was all over social media during its launch with hundreds of influencers promoting it.
The Man Company: #GentlemanInYou
The Man Company launched its #GentlemanInYou Campaign around International Men’s Day with an urge to recognize the progressive gentleman in their lives. The Campaign features famous Bollywood celebrity Ayushman Khurana who narrates the poem ‘Gentleman kisse kehte hai ?’ He further shattered gender stereotypes associated with men on how the term ‘gentleman’ needs to evolve with time. This video was promoted by many influencers on Twitter and Instagram. Ayushmann is known to establish a strong emotional connection with the audience and that has worked in The Man Company’s favor. The brand knew that it had to stay honest with the thought and that’s why there’s no product placement in the creative. Not only the beautiful concept was highlighted but the brand also gained audience appreciation and trust. Their products are being promoted using the same hashtag by many influencers. The goal of the campaign was to build a community in which the brand was definitely successful.
Every one of these campaigns focused on the fundamental parts of Influencer Marketing. They focused on the correct influencers and fabricated a mission that would normally cause influencers to straightforwardly or by implication support their item. These missions are superb instances of Influencer Marketing done right.
If you want to promote your brand and formulate a perfect influencer marketing campaigns just like the above then we at SavvyTree are the perfect match for you.