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Walk into any café in Gurugram, and you’ll spot at least three people hunched over laptops, frantically typing “PPC management” into Google. The digital marketing boom has everyone talking about PPC advertising, but frankly, most conversations sound like people reciting Wikipedia articles they half-remember. Let’s cut through the jargon soup. If...

So here’s what happened to my friend last month. She runs this bakery in Delhi, and she was telling me how frustrated she gets when vendor websites don’t work on her phone. She’ll be trying to place orders between customers, and the buttons are so tiny she keeps hitting wrong options. Sometimes she just gives up and calls instead. That got me thinking...

In recent times, most of individuals have immersed themselves in the digital world, whether it is for entertainment or a shopping spree. This is where social media marketing comes to the rescue for business brands. From startups to global giants, companies use social platforms like Instagram, Facebook, LinkedIn and YouTube to reach out to their audience, increase...

In recent times, most of individuals have immersed themselves in the digital world, whether it is for entertainment or a shopping spree. This is where social media marketing comes to the rescue for business brands. From startups to global giants, companies use social platforms like Instagram, Facebook, LinkedIn and YouTube to reach out to their audience, increase...

If you’ve ever pulled open a packet of chips to discover half of it was just air, then you’ve been subject to poor UX – ‘disappointment after expectation’. But picture a zip-lock bag which opens effortlessly, keeps your chips fresh, and even features a resealable sticker that informs you how many you’ve consumed. That’s good UX at...

Consumers in today’s digital landscape are bombarded with information necessary and unnecessary both. When there is such abundant information, content marketing is a powerful and effective strategy to engage, attract, and retain your consumers. The costliest currency today is attention, and when the competition is high, higher is the risk of getting attention from potential...

In the field of digital marketing, trust and algorithms play a very crucial role. When it comes to building trust with search engines like Google, customer reviews or social proof are not enough to create digital prominence. To rank ono top of Goggle seraches your website need to appear authoritative or reliable to Google’s algorithm.   Primarily, there are two metrics that...

Digital Marketing is an evolving arena that always keeps changing. To escalate your brand’s social media presence, you need a well-structured content strategy. Trends in social media come and go, but an authoritative strategy will act as the backbone, helping your brand stay firm even in the digital commotion.  The few fundamental rules you need to abide by while working on...

In 2025, social media is no longer just an entertainment platform like in the early 2000s. In this modern era they are a powerful business tool that opens new spaces to boosts market. Whether you are a startup owner, a freelancer or social media manager of various brands, effectively understanding and utilising social media marketing can open up a new world of...

E-commerce in 2025 is more than just a boring place to sell or showcase your products and services digitally. It is now the technology-driven powerhouse of your brand to grow its digital presence globally. Its consumer-centric nature has made it a highly competitive industry. As a dynamic place, the rules, the trends, and the ranks are always shifting, and all the brands...