Common pitfalls to avoid while engaging in influencer marketing campaigns: 2021
Influencer marketing is growing leaps and bounds. With the emergence of social media, brands can now reach their audience in a more effective and efficient manner. The market size of the influencer marketing platform is set to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0%
By using influencers to amplify your...
Popular influencer marketing campaigns in India: 2021 edition
Here are a few popular influencer marketing campaigns in India, that companies have used to leverage the power and reach of influencers.
Does Influencer Marketing work for E-commerce?
Do influencers really help to sell products in the e-commerce arena? That’s the question many in the marketing world are asking.
Role of Influencers in Brand Advocacy
The best way to gain a person’s trust is to show you truly understand who they are and what it is that they’re experiencing.
5 reasons why influencer marketing campaign strategies don’t always work and how to avoid them
In today’s dynamic marketing environment, where digital marketing is gaining importance more than ever, brands must keep up with trends, connect and maintain their audience reach, and evolve altogether.
Brands that prove Influencer Marketing was their secret to success
The celebrity culture in India isn’t halting at any point in the near future and online media influencers in India have now acquired this title.
How to find the right type of influencers to create a loyal customer base
Marketers see how lucrative influencer marketing can be to a brand – when it’s done correctly. 63% of marketers intend to increase their influencer marketing budget in the next year.
There are plenty of options available for the brands that are planning to start their influencer marketing campaigns. On Instagram alone, there are more than 500,000...
Influencer marketing and its future roadmap in India
Influencer marketing has collected a good deal of interest within the course of the foremost recent number of years. Indeed, over the recent three years, the quantity of Google searches for “influencer marketing” has expanded by 1500%. This shows that the eventual fate of influencer showcasing is ready with promising opportunities.
Increasing Trend of...
How to get started with Instagram Marketing Strategies
Instagram is beginning to be a jackpot for businesses over time. Brands are doing a great job in promoting their business by incorporating Instagram into their marketing plans. It helps in getting close with your target market, personifying your content, and building customer relations.
But it might not be as easy as it sounds. If keeping up with Instagram is not very...
Never Let a Good Crisis Go To Waste
There’s hardly any business that didn’t feel tremors and shocks caused by the pandemic. The lockdowns put in place to curb the spread of Coronavirus caused the Indian economy to contract by 24.4% in the April-June quarter in 2020. However Indian economy reported growth in the December quarter of 0.4 percent after two-quarters of contraction. Majorly impacted were those...
E-Commerce Marketing Made Simple
With majorly all purchasing decisions taking place digitally and customers researching their needs online, E-Commerce Marketing has become increasingly significant for your business’s growth. E-Commerce marketing complements your digital marketing strategy. This happens as E-commerce marketing utilizes different digital channels to grow your business. According...
Why Branding Matters For Your Business
What makes your business different as compared to the vast number of your competitors in the industry? The question of what makes you unique is a reason enough for getting started with branding for your business. Your business is more than just the products and services you offer to the customers. It comes along with an experience, which keeps your customer loyal and...
