AI Content vs Human Content: Which One Should You Choose?
The introduction of Artificial Intelligence or AI to our human life and truly evolved the way we used to work or function. From ChatGPT, Jasper, Claude ai, Copy.ai to Gemini, these AI apps has made the process of content creation way faster, cheaper and more accessible. With...
What Makes a Landing Page Convert? (Hint: It’s the Content)
In the premises of digital marketing, where everything keeps evolving and modifying day by day, one thing remains constant is your landing page. It is the ultimate salesperson of your company that holds the attention of your organisation, be it is service-based or...
Best Social Media Sites for Influencer Marketing in India
The digital marketing landscape in India has gone through significant changes in the last couple of years. What was once a necessity during the pandemic, has turned into a high-tech ecosystem today where brands and creators partner to reach millions of active audiences. In...
How to Create a Facebook Marketing Strategy That Delivers Results
In the modern digital age, a solid Facebook marketing strategy isn’t just nice to have—it’s essential. With over 3 billion monthly active users, Facebook remains the social network giant, offering unmatched reach to small and large businesses. But how do you break...
Popular influencer marketing campaigns in India: 2021 edition
Here are a few popular influencer marketing campaigns in India, that companies have used to leverage the power and reach of influencers.
Does Influencer Marketing work for E-commerce?
Do influencers really help to sell products in the e-commerce arena? That’s the question many in the marketing world are asking.
Role of Influencers in Brand Advocacy
The best way to gain a person’s trust is to show you truly understand who they are and what it is that they’re experiencing.
5 reasons why influencer marketing campaign strategies don’t always work and how to avoid them
In today’s dynamic marketing environment, where digital marketing is gaining importance more than ever, brands must keep up with trends, connect and maintain their audience reach, and evolve altogether.
Brands that prove Influencer Marketing was their secret to success
The celebrity culture in India isn’t halting at any point in the near future and online media influencers in India have now acquired this title.
How to find the right type of influencers to create a loyal customer base
Marketers see how lucrative influencer marketing can be to a brand – when it’s done correctly. 63% of marketers intend to increase their influencer marketing budget in the next year.There are plenty of options available for the brands that are planning to start...
