Social Media For Arassa Weaves | Luxury Clothing Brand
Background & Chanllenges
Arassa Weaves, a premium Banarasi handloom brand, approached Savvytree because they wanted to build a social media presence for themselves that could be accessed globally. They recognized the need to establish a strong online presence to reach a wider audience, expand their customer base, and stay competitive in the digital age.
Goals
Arassa Weaves wanted us to help them achieve the following goals:
- Increase brand awareness and visibility on social media platforms
- Attract and engage potential customers by showcasing their unique and high-quality ensembles
- Establish Arassa Weaves as a trusted and recognized brand globally
Strategy
We devised a comprehensive social media marketing strategy that included the following:
- Conducting market research to identify potential customers and competitors
- Developing a content calendar that included engaging posts, stories, and reels showcasing the beauty and craftsmanship of Arassa Weaves products
- Creating and optimizing social media profiles on platforms like Instagram and Facebook
- Collaborating with influencers and bloggers to promote Arassa Weaves products and increase brand awareness
- Providing exceptional customer service and responding promptly to customer queries and feedback
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Social media Aesthetics
We wanted to create a visual identity that aligned with their brand values and showcased the beauty and craftsmanship of their products. We knew the grid layout would be the first thing potential customers would see when they landed on Arassa Weaves’ social media profiles, so it was essential to making a great first impression.
To start, we worked on a color palette inspired by the colors used in their products. We used warm, earthy tones synonymous with their brand and the Banarasi handloom industry. We wanted to create a sense of harmony and balance in their grid layout, so we used a consistent color scheme throughout their social media channels.
We knew that the beauty of their products was in the intricate weaving techniques used to create them, so we incorporated high-quality imagery that showcased the details of each product.
We also paid close attention to the captions and messaging used in their grid layout. We wanted to create a voice for their brand that was both approachable and informative. We used a friendly and welcoming tone and incorporated information about their products and the Banarasi handloom industry.
We created a brand identity that resonated with their values and resonated with their audience. The result was a grid layout that was aesthetically pleasing, engaging, and effective in driving business growth for Arassa Weaves.
Implementation and Results
We achieved impressive results for the brand,
- Established Arassa Weaves as a trusted and recognized brand in the Banarasi handloom industry
- Engaged with customers through social media, leading to increased customer satisfaction and brand loyalty
We have been working with Arassa Weaves for over a year now, and in this time, we have helped them to establish a strong and recognizable brand identity on social media.
Our content has resonated with their audience, resulting in a significant increase in followers and engagement on their social media channels. Additionally, our strategy has helped drive traffic to their website and increase online sales.
Our collaboration with Arassa Weaves has been a successful partnership, resulting in an aesthetically pleasing social media grid and tangible business growth.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Social Media For Pokonut | Ayurvedic Brand
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Goals
- The brand wanted us to accomplish the following goals.
Increase the market presence and create a space for Pokonut in the Ayurvedic Beauty And Baby care industry. - Showcase their unique products and unwavering belief in Ayurvedic medicine.
- Establish themselves as a holistic skin and baby care brand in the market.
Strategy
Pokonut’s social media marketing strategy was curated with the following elements.
- A thorough market research on what other Ayurveda and wellness brands are posting.
- Curating a content calendar for each month focusing on different products at a time
- Using aesthetic fillers related to Ayurveda to maintain feed quality.
- Utilizing trending audio, topicals, and other social media trends to increase brand awareness.
- Informational skincare and baby care content was incorporated to provide value to our followers.
- A series of Pokoparenting and Pokopampering videos by the Co-founder to personify the brand.
- Conducting Contests and giveaways to keep the audience engaged and gain their trust
Social Media Aesthetics
The Social Media aesthetics for Pokonut were selected to convey the essence of nature, holistic wellness, and authenticity by embracing earthy tones like soothing greens, calming blues, and warm neutrals to evoke a sense of balance and serenity.
Natural textures like wood and botanical elements were incorporated to create an organic and inviting atmosphere. Keeping the imagery clean, minimal, and visually pleasing to reflect the purity and simplicity of Ayurvedic principles.
Implementation and Results
After working with Pokonut for a significant time, we increased their online presence. We established the brand as a holistic skin and baby care brand which believes in the principles of Ayurveda.
With a mix of engaging, informational, and wellness content, we increased brand loyalty and customer base, increasing sales and overall market presence.
Social Media Marketing for Helios | Watch Store
Background and Challenges
Helios – The Watch Store is India’s largest multi-brand premium watch retailer, operated by TITAN. With over 130 stores nationwide, Helios aims to cater to high-end working professionals in tier-1 cities. However, the brand faced challenges building a strong social media presence and engaging its target audience effectively.
Goals
Helios – The Watch Store had the following objectives for its social media marketing campaign:
- Build a strong social media presence across all relevant platforms.
- Increase engagements on all social media platforms.
- Build an impactful, memorable, and consistent brand language and personality.
Strategy
To achieve these goals, the following strategy was implemented for Helios – The Watch Store:
Watch/Timepieces:
Showcase different watches and timepieces, highlighting their features, craftsmanship, and uniqueness.
Trends:
Stay updated with the latest watch trends, fashion, and styles, providing valuable insights to the audience.
Engaging:
Create interactive and immersive content that encourages audience participation, such as polls, Q&A sessions, and contests.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Memes/Comical:
Infuse humor and relatable content through watch or time-related memes, jokes, and comical situations.
Quirky/Witty:
Develop a brand personality that is quirky, witty, and lighthearted, resonating with the target audience’s lifestyle and preferences.
Topical:
Connect watch-related content with current events, holidays, or special occasions to make it timely and relevant.
Festive/Wish-like:
Create heartwarming and celebratory content during festive seasons, conveying greetings and well wishes to the audience.
Guess Games/Quizzes:
Engage the audience through interactive games and quizzes, testing their knowledge of watches, brands, and fashion.
Implementation and Results
The implementation of the social media marketing campaign for Helios – The Watch Store yielded remarkable results:
- Established a robust presence across various social media platforms, including Facebook, Instagram, Twitter, and Youtube.
- The engagement levels on all social media platforms significantly improved, with higher likes, comments, shares, and interactions.
- We developed a distinct and consistent brand language and personality, resonating well with the target audience and creating a memorable impression.
- The brand’s social media following expanded, with increased followers, brand advocates, and loyal customers.
- Successfully positioned them as a trusted and go-to destination for high-end timepieces among the target audience.
- Collaborations with prominent influencers, watch enthusiasts, and fashion bloggers further amplified the brand’s reach and visibility.
Conclusion
Through the implementation of a comprehensive social media marketing strategy, Helios – The Watch Store achieved its goals of building a strong online presence, increasing engagements, and establishing an impactful brand language.
The strategies effectively targeted high-end working professionals in tier 1 cities, fostering brand loyalty and driving customer footfall to the physical stores.
Branding For Akihi | Luxury Skincare Brand
Akihi is a recently launched homegrown premium skincare brand, they honor themselves by creating 100% Natural, Vegan, and Cruelty-free skincare formulas. Born out of a passion for natural ingredients and traditional skincare methods, Akihi embodies the perfect balance between science and nature.
Savvytree has worked closely with the brand from the very start, we have conceptualized and designed the logo, the packaging, and the overall brand image.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Logo Conceptualization
The logo for Akihi was carefully crafted to capture the essence of the brand name. Initially worked with the idea that the term is Japanese. Still, the concept evolved when the Hawaiian significance was discovered, embracing the idea of forgetfulness of direction with a maze-inspired design.
Primary Logo
The primary logo combines the maze element with the brand name, using the crisp, sharp-edged font “FLENJA.” This design exceeded client expectations and gained immediate approval.
Typography
A carefully selected font family was curated for the brand, featuring “FLENJA” for the heading, which is also used in the logo, “KIONA” for the subheading, and “POPPINS” for the body text.
Packaging Mood Board
The packaging design embodies the “Less is More” principle, resulting in minimalistic and aesthetically pleasing packaging featuring solid pastel colors. The brand logo, product names, and brand patterns are thoughtfully incorporated as needed.
Keyline Designs
The final Keyline Designs were meticulously created, ensuring a smooth texture throughout the packaging boxes, except for the white sections, which were kept sleek. The brand logo and pattern are embossed on the textured surface, creating a standout visual element.
Product Photoshoot
The product photoshoots for Akihi were a masterclass in showcasing richness and luxury. We skillfully captured the opulent essence of Akihi’s skincare offerings, elevating them to new heights. Every image exuded sophistication through their lens, inviting customers into a world of indulgence and pampering.
Branding For Pokonut | Ayurvedic Brand
Pokonut is built on the idea of nurturing with love and science. The company’s founders developed a line of products that combines the wisdom of age-old Ayurvedic traditions with modern science to create effective, safe, and gentle formulations.
The brand’s unique approach to skincare is built on a foundation of science and research. Each product formulation is curated using a selection of premium quality, luxurious, therapeutic ingredients supported by rigorous scientific research. Their commitment to using only the highest quality ingredients ensures that their products are gentle for all skin types.
We recently rebranded the company better to reflect its brand values, ethos, and mission.
Redesigning the Logo to Reflect the Brand’s Values
As part of the rebranding process for Pokonut, Savvytree focused on redesigning the brand’s logo to reflect its values better. The previous logo needed depth and meaning and conveyed the brand’s nurturing aspect.
We wanted a logo that would resonate with their audience today but remains relevant for years. Our team of designers created a logo that is both simple and impactful. Using a mother and child in the design reinforces their commitment and creates an emotional connection with our customers.
The updated color scheme was carefully chosen to reflect our natural and sustainable ethos, with shades of brown symbolizing growth, health, and harmony with nature. Overall, the new logo is a powerful representation of their brand.
New Packaging with a Refreshing Look and Feel
As part of the rebranding, we aimed to create a packaging design that reflects the brand’s philosophy and enhances its overall image. The new packaging design features a refreshing and appealing look, with a color scheme that is gentle and calming to the eye.
To create a design that resonates with the brand’s target audience, we incorporated baby illustrations on all products, adding warmth and comfort. The new design not only reinforces their dedication to providing premium and sustainably-sourced formulations. It serves as a powerful visual representation of their values and mission.
The packaging redesign has created a consistent and cohesive look across all product lines, contributing to a more recognizable and memorable brand image. Using high-quality materials and ethical manufacturing practices further establishes Pokonut as a reliable and trustworthy brand.
With a packaging design that is both visually appealing and meaningful, the brand is well-positioned to attract a wider audience and strengthen its brand presence in the industry.
Website Redesign: Capturing the Essence of the Brand
We redesigned their website, creating new banners, designs, and layouts that captured the brand’s essence. The design was made to be clean, user-friendly, and visually appealing.
The new website design not only has a modern and sophisticated look but also provides a user-friendly experience that is both engaging and informative. The result is a website that looks great and delivers a seamless experience for our customers, making it easy for them to learn about our products and make informed purchasing decisions.
Nurturing Generations with Pure Organic Care
Ultimately, our rebranding efforts have successfully created a new brand identity for Pokonut. The new logo, packaging, and website design have enhanced the brand’s overall image and appeal while reinforcing its ethos.
Performance Marketing For Kaze Living | Gourmet Market Place
Introduction:
Kaze Living by KSKT is on a mission to make sustainable food available to everyone that empowers both food producers and consumers. They are an online marketplace for gourmet selections that are healthy and nutritious.
Mapping Target Audience and Buyer Personas:
When Kaze Living approached Savvytree, they needed to reach more of their target audience. Savvytree started by scaling its target audience and creating buyer personas for different products and categories. This helped identify the audience’s interests and behavior, which in turn helped target the right audience
We started by defining audiences for different products and categories. This helped identify the audience’s interests, behavior, and preferences. Based on this data, we developed a targeted strategy to appeal to a specific audience.
We analyzed Kaze Living’s products and categories and created buyer personas for each.
For example, the target audience for their organic fruits and vegetables is those interested in fruits and vegetables, healthy lifestyles, and organic food products.
Then we filtered the ones interested in all this via their purchasing power.
Summer Campaigns for Avocadoes and Blueberries:
During the summers, Savvytree ran performance marketing campaigns for Kaze Living’s products, like avocadoes and blueberries.
The campaign targeted audiences interested in healthy eating, are vegan or interested in exotic fruits, and prefer healthier but not a normal lifestyle.
During the summer campaign, the cost per acquisition (CPA) was reduced from INR 800 to INR 200.
By using relevant keywords and targeting the right audience, Kaze Living saw increased sales and sold more than 5000+ avocados in less than 60 days.
Christmas Campaign for Rum Cakes
We also ran a performance marketing campaign for Kaze Living’s Rum Cakes during Christmas.
The campaign targeted audiences interested in Christmas shopping, gift-giving, and bakery products.
The Christmas campaign resulted in a customer acquisition cost of 250 for a product worth Rs. 1800
Cost per Acquisition Reduced
Savvytree helped Kaze Living optimize its campaigns to reduce the cost per acquisition from INR 800 to as low as INR 300 and INR 180 for a few campaigns.
This was achieved by creating the right hook for the TG.
The optimized campaigns helped in generating more leads and conversions for Kaze Living.
Increase in ROI and Sales
Savvytree’s performance marketing campaigns helped Kaze Living to achieve its objective of increasing sales and improving ROI. Optimized campaigns reduced the cost per acquisition, which helped generate more leads and conversions.
Overall, the performance marketing campaigns helped Kaze Living to achieve significant results, including a CTR of around 4-5% and CAC as low as 300-350.
With only a 25% increase in sessions, Kaze Living achieved its objective of increasing sales and improving ROI.
Social Media For IFFCO Urban Garden | Plant Care Brand
IFFCO Urban Gardens is a brand that empowers farmers and plant parents by providing products that align with modern agricultural practices and enhance agricultural efficiencies. With a rich history of playing a significant role in India’s green revolution, they have contributed immensely to making India self-reliant in food grain production. Their products aim to provide healthy and holistic nutrition to plants while safeguarding them against diseases.
Objective:
IFFCO Urban Gardens had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy:
To achieve these objectives, the following strategies were implemented:
– Brand Awareness: We focused on increasing awareness through consistent social media presence and engagement.
– Content and Brand Strategy: A comprehensive content and brand strategy including educational and informative content, engaging content, campaign planning, and topical marketing.
– Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved IFFCO Urban Garden’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful paid social media campaigns.
Social Media For Akihi | Luxury Skincare Brand
Background and Challenges
Akihi is a recently launched homegrown premium skincare brand, They came to Savvytree to build an online presence even before they launched in the market. The sole purpose was to create a space for them in this highly competitive market before the initial launch to set the base for an upcoming luxurious skincare brand.
Goals
Akihi wanted us to help them achieve the following goals:
Increase exposure and brand recognition across all social media channels
Showcase their unique and high-end skincare items to draw in and attract potential buyers.
Make Akihi a trustworthy and well-known brand worldwide for skin and self-care products.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Strategy
We created a thorough social media marketing plan that contained the following elements:
- Carrying out market research to find potential clients and rivals
- Creating a content calendar with exciting posts, stories, and videos highlighting the brand’s rich and luxurious aesthetic
- Working together with bloggers and influencers to market their goods and raise brand awareness
- Curating informative and value-added content related to skincare for the customers
- Running Ads across all social media platforms to increase the visibility and sales of the brand.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Social Media Aesthetics
The goal was to create a visually appealing look and feel with neutral tones, minimal designs, and attractive product shoot images to grasp the customer’s attention.
To begin, we carefully curated a refined color palette inspired by the brand’s core values and the indulgence of its skincare range. We selected a harmonious blend of rich, luxurious hues embodying premium quality and sophistication.
To showcase the exquisite quality and beliefs inherent in Akihi’s products, we employed impeccable product photoshoots that flawlessly captured the essence of each skincare item. By focusing on high-quality visuals that showcased textures and packaging, we aimed to evoke a sense of desire and allure among potential customers.
Implementation and Results
We have been working with Akihi for more than 7 months now, and we have helped them establish themselves as a trust-worthy luxury skincare brand in this ever-competitive market.
Our carefully curated content has struck a chord with Akihi’s audience, leading to a remarkable increase in followers and engagement across all social media platforms. Furthermore, our strategic approach has not only elevated brand visibility but also funneled substantial traffic to their website, culminating in a remarkable increase in online sales.
Social Media For The First Feather | Luxury Baby Clothing Brand
The First Feather is a brand dedicated to providing the safest and finest clothing and baby care products for babies. Their products are known for their premium quality, eco-friendly materials, UVC sterilization, and antibacterial properties, making them highly recommended by doctors for babies.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Objective:
The First Feather had the following objectives for its social media marketing campaign:
-Redesigning the website to enhance graphics and user experience.
-Developing a content strategy that aligns with the brand tone.
-Creating a blog calendar and writing blog posts accordingly.
-Implementing a paid marketing strategy.
-Promoting product posts on social media to highlight the brand’s unique selling propositions (USPs).
Strategy:
To achieve these objectives, the following strategies were implemented for The First Feather:
-We focused on revamping the website to improve graphics and user experience.
-Developed a content strategy aligned with the brand’s tone and values.
-A comprehensive marketing strategy targeted to the brand’s ideal audience.
-Product posts on social media were designed to highlight the brand’s USPs prominently
Implementation and Results:
The implementation of the social media marketing campaign for The First Feather led to the following results:
-Heightened Website User Experience
-Increased Brand Awareness
-Credibility Amongst the Target Audience
-Reasonable Conversions from Paid Marketing
Conclusion:
By implementing a comprehensive social media marketing strategy for The First Feather, we successfully enhanced the website user experience, increased brand awareness, established credibility, and drove conversions.
The strategies effectively communicated the brand’s USPs, positioning The First Feather as a trusted choice for premium baby products.
Social Media For Bestech Cookware | Cookware Brand
Bestech is a premium quality cookware brand that prides itself on providing the best cooking experience for its customers. With a motto of “Cook with the Best,” Bestech offers a wide range of cookware products known for their long-lasting durability, extra strength, and 100% safety assurance. Backed by the latest technological advancements, Bestech cookware is reliable and affordable.
Objective:
Bestech had the following objectives for its social media marketing campaign:
- Establish a meaningful and impactful brand presence on social media.
- Develop a content strategy and plan for social media platforms.
- Define and maintain a consistent brand tone across all platforms.
- Achieve business goals through effective paid marketing campaigns.
Strategy:
To achieve these objectives, the following strategies were implemented for Bestech:
Brand Presence: The brand focused on creating a strong presence on social media platforms, which involved regular posting, engagement with the audience, and building a community around cooking enthusiasts.
Content Strategy: A comprehensive content strategy was developed to cater to the target audience’s interests and needs.
Consistent Brand Tone: A distinct, witty, conversational tone was established to reflect Bestech’s premium quality and reliability.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we accomplished the brand’s objectives of establishing a meaningful brand presence, developing a content strategy, maintaining a consistent brand tone, and achieving business goals. This led us to build trust and loyalty among cooking enthusiasts effectively.
