Pokonut Photoshoot | Skincare Brand
About the client
POKONUT is an Ayurvedic skin and baby care brand. Its sole focus is on providing people with the best quality Ayurvedic products at affordable prices.
Objective:
The primary objective of this project was to visually communicate the brand’s commitment to providing natural and gentle care for both infants and adults through their authentic Ayurvedic products. The goal was to capture the essence of Ayurveda’s nurturing touch, highlighting the use of natural ingredients and age-old formulations in their skincare and baby care range.
Aesthetics
The focus was on creating visuals that showcased the products in natural settings, surrounded by elements of nature. Earthy, warm tones and soft lighting were set up to evoke a sense of calm and comfort.
Natural ingredients like Turmeric, Ashwagandha, and nettle leaves were used to highlight the connection of the brand to Mother Nature.
The aesthetics were kept soft and neutral which aimed to convey the brand’s commitment to simplicity, warmth, and the timeless connection between a mother and her child.
Conclusion
The outcome of the photoshoot was a compelling collection of images that embraced Ayurveda’s gentle touch. The final images represented the love and warmth of Mother Nature we were trying to bring to the table.
By capturing the essence of Ayurveda through thoughtful aesthetics, the photoshoot successfully resonated with the target audience, forging a deeper bond between the brand and its consumers.
Akihi Photoshoot | Luxury Skincare Brand
About the client
Akihi is a premium and luxury skincare brand which provides vegan, sustainable and plant-derived skin and self-care products.
Objective
The primary objective of the luxury skincare brand photoshoot project was to create a visual narrative that embodies the essence of indulgence, elegance, and the transformative power of their products.
Aesthetics
To achieve the desired aesthetics, we focused on creating a unique blend of elegance and minimalism. The backdrop for the photoshoot was carefully selected to reflect the brand’s commitment to nature-inspired ingredients, with subtle earthy tones and organic textures.
Optimization Statistics
Flay lay pictures of the products, application shots, and shots with props like wooden discs, water, and plants were also taken to creatively represent their product range.
Close-up shots were taken to capture intricate details, showcasing meticulous attention to every detail behind each product.
Conclusion
The project for Akihi proved to be a resounding success. By blending elegance with simplicity, the visuals succeeded in attracting the attention of the target audience and fostering a desire to experience the power of the brand’s products.
Indomeals Photoshoot | FMCG Brand
About the client
IndoMeals is a brand catering to the delectable and convenient ready-to-eat food solution segment. They aim at redefining mealtime by offering a range of flavorful, nutritious, and hassle-free Veg, Non-veg meal options that cater to busy lifestyles.
Objective
We aimed at reaching out to the potential customers in various segments by portraying the convenience of the products, the wide variety of ready to eat meal options available and the ease with which they are ready to be consumed in minutes.
Aesthetics
Employing a talented and imaginative team, we produced captivating visuals of the products that deeply resonated with the intended audience, forging the practicality to use and convenience that they offer.
The packs of ready-to-eat meals were placed in settings to match with the situations in which they offer convenience, showing how easy it is to use them, and the range of ready-to-use meal options they offer. Incorporating indoor photoshoots featuring elements like serving bowls, trays, and dining wares to pair with the products.
These photographs not only conveyed authenticity and openness but also fostered trust among consumers, bolstering the company’s ethical values.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Conclusion
Through our inventive approach and meticulously crafted visuals, we achieved an extraordinary, authentic portrayal of the brand. This novel visual identity cultivated a sense of trust and genuineness within the intended audience, culminating in heightened sales and the triumphant outcome of their advertising endeavors.
