Performance Marketing For Kaze Living | Gourmet Market Place
Introduction:
Kaze Living by KSKT is on a mission to make sustainable food available to everyone that empowers both food producers and consumers. They are an online marketplace for gourmet selections that are healthy and nutritious.
Mapping Target Audience and Buyer Personas:
When Kaze Living approached Savvytree, they needed to reach more of their target audience. Savvytree started by scaling its target audience and creating buyer personas for different products and categories. This helped identify the audience’s interests and behavior, which in turn helped target the right audience
We started by defining audiences for different products and categories. This helped identify the audience’s interests, behavior, and preferences. Based on this data, we developed a targeted strategy to appeal to a specific audience.
We analyzed Kaze Living’s products and categories and created buyer personas for each.
For example, the target audience for their organic fruits and vegetables is those interested in fruits and vegetables, healthy lifestyles, and organic food products.
Then we filtered the ones interested in all this via their purchasing power.
Summer Campaigns for Avocadoes and Blueberries:
During the summers, Savvytree ran performance marketing campaigns for Kaze Living’s products, like avocadoes and blueberries.
The campaign targeted audiences interested in healthy eating, are vegan or interested in exotic fruits, and prefer healthier but not a normal lifestyle.
During the summer campaign, the cost per acquisition (CPA) was reduced from INR 800 to INR 200.
By using relevant keywords and targeting the right audience, Kaze Living saw increased sales and sold more than 5000+ avocados in less than 60 days.
Christmas Campaign for Rum Cakes
We also ran a performance marketing campaign for Kaze Living’s Rum Cakes during Christmas.
The campaign targeted audiences interested in Christmas shopping, gift-giving, and bakery products.
The Christmas campaign resulted in a customer acquisition cost of 250 for a product worth Rs. 1800
Cost per Acquisition Reduced
Savvytree helped Kaze Living optimize its campaigns to reduce the cost per acquisition from INR 800 to as low as INR 300 and INR 180 for a few campaigns.
This was achieved by creating the right hook for the TG.
The optimized campaigns helped in generating more leads and conversions for Kaze Living.
Increase in ROI and Sales
Savvytree’s performance marketing campaigns helped Kaze Living to achieve its objective of increasing sales and improving ROI. Optimized campaigns reduced the cost per acquisition, which helped generate more leads and conversions.
Overall, the performance marketing campaigns helped Kaze Living to achieve significant results, including a CTR of around 4-5% and CAC as low as 300-350.
With only a 25% increase in sessions, Kaze Living achieved its objective of increasing sales and improving ROI.
Social Media For IFFCO Urban Garden | Plant Care Brand
IFFCO Urban Gardens is a brand that empowers farmers and plant parents by providing products that align with modern agricultural practices and enhance agricultural efficiencies. With a rich history of playing a significant role in India’s green revolution, they have contributed immensely to making India self-reliant in food grain production. Their products aim to provide healthy and holistic nutrition to plants while safeguarding them against diseases.
Objective:
IFFCO Urban Gardens had the following objectives for its social media marketing campaign:
– Increase brand awareness and recall among the target audience.
– Formulate a content and brand strategy that highlights the unique selling propositions (USPs) of the brand.
– Enhance the quality and visual appeal of their social media post graphics.
Strategy:
To achieve these objectives, the following strategies were implemented:
– Brand Awareness: We focused on increasing awareness through consistent social media presence and engagement.
– Content and Brand Strategy: A comprehensive content and brand strategy including educational and informative content, engaging content, campaign planning, and topical marketing.
– Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we achieved IFFCO Urban Garden’s objectives of increasing brand awareness and recall, formulating a content and brand strategy, enhancing post graphics, and running successful paid social media campaigns.
Social Media For Akihi | Luxury Skincare Brand
Background and Challenges
Akihi is a recently launched homegrown premium skincare brand, They came to Savvytree to build an online presence even before they launched in the market. The sole purpose was to create a space for them in this highly competitive market before the initial launch to set the base for an upcoming luxurious skincare brand.
Goals
Akihi wanted us to help them achieve the following goals:
Increase exposure and brand recognition across all social media channels
Showcase their unique and high-end skincare items to draw in and attract potential buyers.
Make Akihi a trustworthy and well-known brand worldwide for skin and self-care products.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Strategy
We created a thorough social media marketing plan that contained the following elements:
- Carrying out market research to find potential clients and rivals
- Creating a content calendar with exciting posts, stories, and videos highlighting the brand’s rich and luxurious aesthetic
- Working together with bloggers and influencers to market their goods and raise brand awareness
- Curating informative and value-added content related to skincare for the customers
- Running Ads across all social media platforms to increase the visibility and sales of the brand.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Social Media Aesthetics
The goal was to create a visually appealing look and feel with neutral tones, minimal designs, and attractive product shoot images to grasp the customer’s attention.
To begin, we carefully curated a refined color palette inspired by the brand’s core values and the indulgence of its skincare range. We selected a harmonious blend of rich, luxurious hues embodying premium quality and sophistication.
To showcase the exquisite quality and beliefs inherent in Akihi’s products, we employed impeccable product photoshoots that flawlessly captured the essence of each skincare item. By focusing on high-quality visuals that showcased textures and packaging, we aimed to evoke a sense of desire and allure among potential customers.
Implementation and Results
We have been working with Akihi for more than 7 months now, and we have helped them establish themselves as a trust-worthy luxury skincare brand in this ever-competitive market.
Our carefully curated content has struck a chord with Akihi’s audience, leading to a remarkable increase in followers and engagement across all social media platforms. Furthermore, our strategic approach has not only elevated brand visibility but also funneled substantial traffic to their website, culminating in a remarkable increase in online sales.
Social Media For The First Feather | Luxury Baby Clothing Brand
The First Feather is a brand dedicated to providing the safest and finest clothing and baby care products for babies. Their products are known for their premium quality, eco-friendly materials, UVC sterilization, and antibacterial properties, making them highly recommended by doctors for babies.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Objective:
The First Feather had the following objectives for its social media marketing campaign:
-Redesigning the website to enhance graphics and user experience.
-Developing a content strategy that aligns with the brand tone.
-Creating a blog calendar and writing blog posts accordingly.
-Implementing a paid marketing strategy.
-Promoting product posts on social media to highlight the brand’s unique selling propositions (USPs).
Strategy:
To achieve these objectives, the following strategies were implemented for The First Feather:
-We focused on revamping the website to improve graphics and user experience.
-Developed a content strategy aligned with the brand’s tone and values.
-A comprehensive marketing strategy targeted to the brand’s ideal audience.
-Product posts on social media were designed to highlight the brand’s USPs prominently
Implementation and Results:
The implementation of the social media marketing campaign for The First Feather led to the following results:
-Heightened Website User Experience
-Increased Brand Awareness
-Credibility Amongst the Target Audience
-Reasonable Conversions from Paid Marketing
Conclusion:
By implementing a comprehensive social media marketing strategy for The First Feather, we successfully enhanced the website user experience, increased brand awareness, established credibility, and drove conversions.
The strategies effectively communicated the brand’s USPs, positioning The First Feather as a trusted choice for premium baby products.
Social Media For Bestech Cookware | Cookware Brand
Bestech is a premium quality cookware brand that prides itself on providing the best cooking experience for its customers. With a motto of “Cook with the Best,” Bestech offers a wide range of cookware products known for their long-lasting durability, extra strength, and 100% safety assurance. Backed by the latest technological advancements, Bestech cookware is reliable and affordable.
Objective:
Bestech had the following objectives for its social media marketing campaign:
- Establish a meaningful and impactful brand presence on social media.
- Develop a content strategy and plan for social media platforms.
- Define and maintain a consistent brand tone across all platforms.
- Achieve business goals through effective paid marketing campaigns.
Strategy:
To achieve these objectives, the following strategies were implemented for Bestech:
Brand Presence: The brand focused on creating a strong presence on social media platforms, which involved regular posting, engagement with the audience, and building a community around cooking enthusiasts.
Content Strategy: A comprehensive content strategy was developed to cater to the target audience’s interests and needs.
Consistent Brand Tone: A distinct, witty, conversational tone was established to reflect Bestech’s premium quality and reliability.
Conclusion:
Through implementing a comprehensive social media marketing strategy, we accomplished the brand’s objectives of establishing a meaningful brand presence, developing a content strategy, maintaining a consistent brand tone, and achieving business goals. This led us to build trust and loyalty among cooking enthusiasts effectively.
Social Media For Indomeals | FMCG Brand
Introduction
Indomeals provides convenient ready-to-eat fast food sachets that can be heated for 3 minutes and consumed immediately. Focusing on catering to the busy lifestyles of workaholics and office-goers, Indomeals offers a range of quick and delicious meals perfect for individuals on the go.
Objective:
Indomeals had the following objectives for their social media marketing campaign:
- Build a comprehensive branding and content strategy.
- Increase brand awareness through social media platforms.
- Cater to the requirements of a professional photoshoot.
Strategy:
- Branding and Content Strategy: A comprehensive branding and content strategy was developed that included defining the brand tone, visual elements, and messaging to resonate with the target audience.
- Social Media Brand Awareness: Social media platforms were utilized to increase brand awareness using Engaging content, eye-catching visuals, and interactive campaigns.
- Professional Photoshoot: High-quality photographs were used across social media platforms, the website, and marketing materials to enhance the brand appeal.
Conclusion:
Through implementing a comprehensive social media marketing strategy, Indomeals successfully achieved its objectives of building a branding and content strategy, increasing brand awareness, organizing a professional photo shoot, and expanding its presence on social media platforms.
Website Development For Akihi | Luxury Skincare Brand
Objective:
Akihi’s website development project aimed to create an e-commerce website for customers to explore and purchase skincare products. The website reflects the brand’s premium and luxury feel and uniquely showcases its entire range of products.
The website needed to be visually appealing, easy to navigate, and optimized for mobile users.
Design Aesthetics:
The website has a crisp and elegant design highlighting the brand’s high-end skincare products. The font used is often sleek and sophisticated, conveying a sense of elegance and refinement.
The color scheme is rich, premium, and understated, with neutral tones that reflect the luxurious nature of the brand. The vibrant colors create a sense of luxury and indulgence. Creative product photoshoots showcase the various product offerings and create an immersive experience for the user.
Overall, the website is user-friendly, visually appealing, and conveys a sense of quality and luxury to potential customers. The website also features customer reviews and testimonials to build trust and credibility with potential customers.
Mobile Experience:
The website’s layout adjusts seamlessly to different screen sizes, ensuring users have a consistent and easy-to-use experience across all devices. The mobile version of the website is simplified, featuring clear, easy-to-read fonts and high-quality product images that showcase the products in their best light.
Product Page:
The product pages on Akihi’s website provide detailed information about each product, including its benefits, ingredients, and usage instructions. The pages feature high-quality images that allow users to see the products up close and from different angles, giving them a clear idea of what they are purchasing.
Conclusion:
The website development project undertaken by Savvytree for Akihi resulted in a visually stunning, easy-to-use, and mobile-optimized online store that reflects the brand’s premium and luxurious outlook.
The website’s intuitive design and user-friendly features ensure a seamless shopping experience for visitors. Overall, the project’s success highlights Savvytree’s ability to deliver high-quality digital solutions that align with our client’s business goals.
Home Page
Product Page
About Us
Website Development for Indomeals | FMCG Brand
About the Client:
Indomeals is a D2C brand in the ready-to-eat foods market. With an extensive range of ready-to-eat meals and snacks, Indomeals aims to provide healthy and delicious meals to people on the go. With the rising demand for convenient food options, they are committed to offering the best quality meals that cater to diverse dietary needs.
Objective:
Indomeals’ website development project aimed to enhance its online presence and create a streamlined online shopping experience for customers.
Design Aesthetics:
The homepage provides a clear overview of the brand’s offerings, benefits, and value proposition. It features a hero section highlighting Indomeals’ unique selling points and encouraging users to explore their products.
The homepage also features customer testimonials, social proof, and a call-to-action button that prompts users to place an order.
We made a clean and modern design focusing on showcasing the products. The font used is easy to read and conveys a sense of simplicity and convenience, reflecting the brand’s message of quick and easy meals.
The color scheme includes bright and bold colors that stand out and grab the attention of potential customers. We have used images and graphics as they help to highlight the different product offerings and create a visually appealing experience for the user.
Lively designed and visually appealing aesthetics are incorporated to give the website a playful and fun vibe. It also helps create a memorable brand identity and makes the website more appealing to its target demographic.
Overall, the website is user-friendly, visually appealing, and conveys a sense of convenience and simplicity to potential customers.
Mobile Experience:
The mobile version of the website features a responsive design that adapts to different screen sizes, making it easy for users to navigate the website and place an order. The website’s layout and design are optimized for mobile users, ensuring fast loading times, easy-to-read fonts, and simple navigation.
Product Pages:
These provide detailed information about each meal packet, including ingredients, nutritional information, and heating instructions. The product pages also feature high-quality images that showcase the meals in their best light.
Ordering Process:
The ordering process on the Indomeals website ensures a hassle-free experience for users. Users can add their desired meal packets to their cart, review their order, and proceed to checkout. The checkout process is simple and secure, with various payment options.
Conclusion:
Savvytree’s website development project for Indomeals helped the brand enhance its online presence, streamline its ordering process, and create a seamless user experience. The website’s responsive design and user-friendly interface ensure that users can easily navigate the website, select their desired meal packets, and place an order hassle-free.
The project’s success reflects our commitment to delivering high-quality digital solutions aligned with our client’s business objectives.
Home Page
Product Page
Website Development For The First Feather | Luxury Baby Clothing Brand
About the Client:
The First Feather is a boutique baby wear brand offering high-quality and stylish clothing for infants and toddlers. The brand is known for its unique designs, premium fabrics, and commitment to providing little ones with a comfortable and stylish wardrobe.
Objective:
The objective of The First Feather’s website development project was to create an online store that reflects the brand’s unique style and values while providing a seamless user experience. The website needed to be visually appealing, easy to navigate, and optimized for mobile users.
Design Aesthetics:
The website features a clean and minimalist design that engagingly showcases the brand’s products.
The font is elegant and easy to read, conveying a sense of sophistication and style. The color scheme is muted and soft, with pastel tones that reflect the delicate nature of the products. We also used certain elements in bold and vibrant colors to create a sense of playfulness and joy.
Luxurious designs, such as intricate patterns or high-end fabrics, were incorporated to showcase the premium quality of babywear. The use of high-quality imagery and videos is also seen, as it helps to highlight the different product offerings and create an immersive experience for the user.
The website is elegant, user-friendly, and visually appealing, conveying a sense of quality and luxury to potential customers. It provides ample product information, including sizing, materials, and care instructions, to help customers make informed purchasing decisions.
Optimization Statistics
Mobile Experience:
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Home Page
Product Page
Blog Page
Photoshoot For Iffco Urban Garden | Gardening Brand
About the client
IFFCO Urban Gardens is specialised in creating easy-to-use plant care solutions for experienced as well as newbie green thumbs & strives at making plant care simple & accessible to all.
Objective
We aimed at reaching out to all the plant parents who are looking for sustainable, natural solutions for their everyday plant care requirements by showing them the results with shots taken before and after using the products, how to use the products correctly & effectively, the seasonal requirements of plants and plant problems & solution approach.
Aesthetics
Utilising a team of talented and imaginative professionals, we produced captivating visuals that deeply resonated with their desired audience, forging an emotional link to the best ways to take care of their plants.
The products and the plants on which they were used, were thoughtfully positioned within natural settings abundant in greenery, reaffirming the brand’s dedication to sustainability in both indoor as well as outdoor shoots.
The photos not only conveyed authenticity and openness but also cultivated trust among customers, underscoring the company’s unwavering dedication to ethical standards.
Conclusion
Our innovative strategy and carefully designed visuals led to a remarkable, genuine representation of the brand. This fresh visual identity fostered trust and authenticity among their target audience, resulting in increased sales and the success of their advertising campaigns.
