India’s Bid To Become Vocal For Local Is Leading To Digital Literacy And More
Vocal for Local products has been in the spotlight for quite some time now. It is an initiative that calls for the support of local products and businesses, urging citizens to come forward and actively promote them. The vocal for local initiative also highlights the importance of local manufacturing and economic self-reliance, especially during challenging times.
Prime Minister Narendra Modi announced a financial package of ₹20 lakh crore to stabilise the economy. Along with the relief package, he introduced the concept of vocal for local products, emphasising the need to support Indian businesses by not just buying local but also promoting them through advocacy and awareness.
“Corona crisis has also explained to us the importance of local manufacturing, the local market and local supply chain… Local is not just a need, it is also our responsibility,” said the Prime Minister, reinforcing what is vocal for local and why it matters.
The Prime Minister further encouraged Indian businesses to scale from “Local to Global,” citing the example of PPE kits and N95 masks. From being import-dependent to exporting globally, India demonstrated the true potential of vocal for local products backed by manufacturing and innovation.
“The Global Brands you see today were once local. When people became vocal for local, these brands turned global,” he added, urging every Indian to actively promote local products and enterprises.
Why “Vocal for Local”?
The core objective behind the Vocal for Local initiative is to make India self-reliant or Atma Nirbhar. The belief that strong local supply chains prepare a country for global competition is the driving force behind this movement.
Another critical reason to support vocal for local products is to safeguard the livelihoods of small vendors, workers, and entrepreneurs who were severely impacted during lockdowns. Supporting local businesses directly contributes to financial stability, job creation, and economic resilience.
Several Indian brands leveraged this emotional sentiment by highlighting their Indianness:
Dabur: Go#Vocal4LocalProudly Indian (video)
Parle Products: Bharat ka apna (video)
Marico: Indianness and Pride (image)
Amul: Indian Taste (video)
However, the aim of the campaign is to bring small and local businesses to limelight and help them to prosper so that they produce welfare, sustainable incomes and help in job creation under the vocal for local initiative. But it is not easy for these businesses to leverage the mantra given as some of them have no idea about what is vocal for local in execution or what they need to do. Local lockdowns which were placed in areas of containment zones are still adding to their woes. Low or no physical sales and less customer interactions are big hurdles in keeping their businesses running. Some local business owners who do not have access to digital connectivity are also facing problems in retaining their old customers despite strong vocal for local products sentiment.
In such a situation, digital marketing can prove to be beneficial for these businesses supporting vocal for local products. Digital marketing agencies can help them lessen the burden caused by the pandemic and make the most out of the vocal for local initiative. Digital marketing services can help these businesses in engaging the existing customers, facilitating sales online through local vocal online marketing, and even adding new customers to its base who were earlier not aware of the business’ existence.
We at SavvyTree provide all kinds of digital marketing solutions that a business needs to support vocal for local products. SavvyTree loves everything that is digital and therefore we work with utmost dedication and passion for you. We let you focus on your business operations while we take care of your business’ digital presence as a social media marketing company. With a committed team and client centred philosophy, we strive to provide results that guarantee growth within the decided timelines. Our services are affordable even for businesses which could not go online due to budget constraints.
SavvyTree specialises in and offers every digital marketing service that helps in establishing any business as a reputed brand promoting vocal for local products:
● Social Media Marketing
● Website Development
● Content Marketing
● Digital Strategy and Analysis
● Online Reputation Management
● SEO
● Email Marketing
● Pay Per Click (PPC)
● E-commerce
On the eve of India’s 73rd Independence Day, SavvyTree launched a campaign for “Vocal About Local” aligned with the vocal for local initiative. The purpose of this campaign was to support the Prime Minister’s vision of building a country which is not only self-reliant but also a global hub of supply. This can be done only when we encourage and support our local businesses which serve us relentlessly and uninterruptedly while promoting vocal for local products.
SavvyTree kick started its journey to lend a helping hand to businesses and industries which will form the foundation of a stronger and a new digital India driven by vocal for local products. Through its campaign, SavvyTree aimed to highlight the specialities and native industries of diverse states of India. It also aimed to capture cultural and economic aspects that help every state to stand out in a crowd of thousands in the world under the vocal for local initiative.
The campaign further focused on improving the digital awareness of the owners of local businesses, helping them understand why it is important to have an online presence for vocal for local products. It shows how going digital can prove to be a boon for them and how it can add value to their operations.
During the whole month of August, SavvyTree talked about the valuable contribution that local businesses have made to their respective industries and to the country by supporting vocal for local products. There were brand stories that applauded various local businesses and startups that brought about a huge change in the society. These stories were about businesses that solved major problems faced by a particular community of our country or about businesses that chose the internet as the medium of their operations and reached new heights of success through local vocal online marketing.
SavvyTree also featured a few local brands that have made a mark in the respective industries they belong to, reinforcing vocal for local products. It was an effort to recognise how these brands are changing the Indian business environment and are taking it to a next level. SavvyTree tried to recognise and appreciate their ethical practices and unique services for the contemporary Indians.
Taking its campaign to the next level, SavvyTree also initiated a contest that was purely for local businesses that were looking to tap the untouched potential of the internet for their own ventures while promoting vocal for local products. Local businesses were given a chance to win our exclusive social media marketing services. This was a golden opportunity for small businesses as they would have a first-hand exposure to how a digital presence would work for them. And they would also get to experience how a captivating digital presence can do wonders for them under the Vocal for Local initiative.
Have a look at our “Vocal For Local” Campaign:
