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Luckily, several straightforward methods and tools can help you fix this issue

1. Perform a Content Audit

Start by reviewing your existing pages and posts. Make a simple spreadsheet listing each URL along with the primary keyword it targets. This manual process helps you spot overlaps where multiple pages may be optimised around the same search terms. It’s especially useful for smaller sites or niche topics.

2. Use Google Search Console

Google Search Console (GSC) is a free and powerful tool. Inside GSC, go to the “Performance” section and filter by queries. Then check the “Pages” tab to see if multiple URLs rank for the same keyword. If you notice several pages drawing clicks and impressions for one query, it’s a red flag for cannibalisation.

3. Run Site: Search Queries

Another quick trick is to use the site: operator in Google. For example, type site:yourdomain.com ‘target keyword” into Google search. This displays all indexed pages that contain the keyword. From there, assess whether those pages have overlapping content or similar intent. It gives you a snapshot of potential cannibalisation but requires manual review.

4. Employ SEO Tools

SEO platforms like Semrush, Ahrefs, and Mangools offer dedicated cannibalisation reports. These tools track your rankings and highlight keywords with multiple pages competing against each other. They provide valuable insights with less manual work, especially useful if you manage a large website.

5. Analyse Ranking & Traffic Patterns

Look for fluctuations or drops in keyword rankings and traffic. Sudden dips might indicate internal competition between your pages. Comparing Google Analytics data alongside search rankings can reveal which pages are vying for the same audience.

Also Read: How to Improve Your Brand’s Local SEO to Attract Nearby Customers

Finding a good agency isn’t about grilling them with trick questions. It’s about making sure you’re speaking the same language and you’ll get the results your business truly needs. Here’s what to ask, and why it matters.

1. How exactly will you measure success for our business?

A real partner won’t dodge this. Push for specifics. Do they talk about engagement, sales, website actions, customer growth, or just “likes”? You want an agency that asks about your business first, not just your follower count.

2. Which KPIs and evaluation steps will you use?

It’s not enough to hear “We track everything.” Press them: Do they mention things like cost per lead, customer lifetime value, conversion rates, or are they trapped on vanity metrics? The best agencies know the difference and will explain their scorecard clearly.

3. How often and where will I see our performance data?

Monthly, weekly, or as-you-go live dashboards? You should never feel in the dark. Expect regular updates and a way to check the numbers yourself, not just tidy reports sent after the fact.

4. Who on your team handles our work, and can I talk to them?

Insist on meeting the strategist, the ad buyer, or the content lead, not just a slick sales rep. You’ll learn more in one honest call with the people “in the weeds” than through slideshows or marketing brochures.

5. Do you run paid ads for your own agency?

You’d be surprised how often the answer’s “no.” If they’re not willing to put their money where their mouth is for their own growth, ask why not. It’s fair and telling.

6. What tools power your campaigns and reports?

Don’t settle for “We use everything.” Look for concrete answers: mention of real analytics suites, creative platforms, or ad management dashboards. If they use custom tools, ask to see how they work.

7. Show me 3 similar clients and your results with them.

You want stories, not just names. Ask them to walk you through problems solved for businesses like yours. What were the challenges? What was the outcome? Did the client come back for more?

8. How do you stay on top of platform changes and new trends?

Algorithms and best practices change fast. Most good agencies have a set process: maybe they do weekly trend roundups, have staff training, or maintain direct lines with social platforms. Ask for real examples.

9. How would you handle a major social media crisis?

Every brand has a hiccup. You need a plan that’s more than “We’ll handle it.” Do they have set escalation steps? Who gets notified? How fast do they respond? Listen for stories about actual curveballs, not just theory.

10. What’s your plan if results fall short after 90 days?

No agency gets it perfect out of the gate. Are they honest about it? Ask how they adapt: Will they change direction, test new creative, or tweak your audience targeting? Look for accountability and a solid process, not vague reassurances.

11. How are you preparing for AI search, voice commerce, and new apps?

The tools and platforms you use today might not even be top dogs next year. Top agencies are experimenting, learning, and sometimes failing. Ask for candid examples.

12. What does onboarding look like, and when will we see first wins?

They should know how to get your campaigns live with minimal fuss and what results to expect in the first 30, 60, and 90 days. Vague or wishy-washy? That’s not enough. Listen for actual timelines and clear expectations.

Let’s talk about what actually makes up good digital PR. There are some core digital PR strategies:

1. Media Pitching
   
2. Guest Posting
   
3. Data-Driven Storytelling
   
4. Influencer Collaborations
   
5. Online Press Releases
   
6. Newsjacking
   
7. Social Engagement
   

Each of these tactics plays a different part, and what’s important is mixing and matching based on what fits your brand and target audience best.

Starting strong with the right email marketing strategies sets the stage for meaningful customer engagement and long-term growth. Here are foundational tactics every small business beginner should master:

1. Build and Segment Your Subscriber List

Not all subscribers are the same, and treating them that way wastes opportunities. Segment your audience by behaviour, interests, location, or past purchases. Proper segmentation results in tailored emails that speak directly to your customers’ needs, boosting open rates and conversions.

2. Create a Strong Welcome Series

First impressions matter. A well-crafted welcome sequence on sign-up helps introduce your brand, set expectations, and begin building a trusted relationship. Automate this series to ensure every new subscriber feels valued immediately.

3. Personalise Your Emails

Go beyond addressing recipients by name. Use dynamic content that adapts to customer preferences and behaviours, such as showing product recommendations related to past purchases or content based on geographic location.

4. Optimise for Mobile Devices

Most people check emails on their phones. Ensure your emails look great and function well on mobile by using responsive design, concise text, and clear CTAs.

5. Use Clear and Compelling Calls-to-Action (CTAs)

Every email should guide subscribers to a clear next step, whether it’s making a purchase, reading a blog post, or signing up for a webinar. Keep CTAs short, actionable, and visually distinct.

6. Test and Analyse Continuously

Leverage A/B testing to experiment with subject lines, content, and send times. Use analytics to track open rates, click-throughs, and conversions, then refine your strategy based on what works best.

7. Re-engage Inactive Subscribers

An inactive subscriber list hurts engagement metrics. Send thoughtful re-engagement emails to win back attention or identify unresponsive contacts to prune your list for better deliverability.

The rise of Google AI search updates demands a fundamental shift in how content is created and optimised.

1. First, focus on creating unique, non-commodity content that genuinely helps and satisfies both searchers and your target audience.
   
   
2. AI-driven search tools prioritise clarity, relevance, and depth over generic or keyword-stuffed pages. This means structuring content meticulously with clear headers, bullet points, and well-organised information that AI can easily parse and understand.
   
   
3. Incorporating structured data like schema markup is crucial to boost visibility in AI-generated results.
   
   
4. Structured data helps signal to Google the specific nature of your content, whether it’s an article, a product review, or a how-to guide, making it easier for AI to extract and highlight key details.

SEO in 2025
Also means embracing the concept of Generative Engine Optimisation (GEO), where optimising for large language models goes hand-in-hand with traditional SEO. Keywords remain relevant but are used more strategically to align with natural language and user intent rather than just search volume.

1. Concise, engaging answers to specific queries are favoured by AI algorithms. So, crafting content that directly and clearly addresses user questions without fluff increases your chance of being cited in AI Overviews.
   
   
2. Lastly, blending AI tools and human expertise leads to the best results. AI can assist with keyword research, content ideation, and performance tracking, but the human touch ensures authenticity, brand voice consistency, and strategic insight.

By integrating these AI-focused SEO strategies, businesses can not only maintain but also increase their visibility in an ever-more AI-driven search landscape.

Keyword Research for Voice Search

Keyword research for voice search calls for a different approach from traditional methods. People use conversational phrases and longer questions when speaking to digital assistants, compared to typing. To optimise for voice search SEO, focus on how real conversations happen in everyday settings.

For example, instead of just “Delhi Temperature”, consider phrases like “What’s the current temperature in Delhi?” These question-based keywords are nearly the same common voice queries.

Use tools like “People Also Ask” on Google and platforms such as AnswerThePublic help you discover actual questions people are asking online. Here are a few Voice Search tips for effective keyword research

• Gather a list of common questions your audience might voice out loud.
  
• Include full questions with local references where suitable.
  
• Identify popular voice queries in your topic area and optimise accordingly.
  
• Use natural, easy-to-understand english while adding relevant keywords to your content.

Also Read:- Top 7 SEO Mistakes Indian Businesses Make (And How to Fix Them)

Local SEO Strategies: Local SEO Ranking Factors to Know

Wondering how Google decides which local businesses show up at the top? It’s not just luck—it’s a mix of factors that work together behind the scenes. When you focus on these, you boost your chances of landing that prime local spot.

Here are the local SEO ranking factors that matter most now:

Google Business Profile (GBP):

• Keeping your GBP complete and accurate matters. Double-check your business name, address, and phone number, these must match everywhere online.
  
• Add photos, update hours, and pick the right categories. The more you update, the more Google (and your customers) notice.

Customer Reviews:

• The number and quality of reviews are huge. Fresh, positive reviews can push you higher. When reviews mention your local area and services, that’s extra power.
  
• Responding to both good and bad reviews builds trust and signals that your business is active.
  

Proximity to the Searcher:

• Google loves showing people results that are close by. The closer your business is to the person searching, the more likely you are to show up.
  

Relevant Local Keywords:

• Sprinkle city names, neighbourhoods, and service keywords in your website’s content and GBP. This helps connect your business with local searches.
  

NAP Citations:

• Your Name, Address, and Phone Number (NAP) should be the same across directories like Yelp, local business sites, and your website. Consistency builds Google’s trust in your business.
  

Quality Local Backlinks and Citations:

• Links from respected local directories, news sites, and community organisations act like “votes” for your business.
  
• Business listings (citations) work best when your info is spot-on everywhere.
  

Website Quality (Mobile Friendly, Fast, and Clear):

• Your site needs to work great on phones, load quickly, and answer people’s questions up front—especially for mobile users hunting nearby options.
  

Locally Relevant Content:

• Having blog posts, events, or updates about your area shows Google you’re invested in the community.
  

Service and Location Pages:

• If you serve different areas or offer different services, create a unique page for each. This helps you rank for multiple local searches.
  

Tip: No single factor works alone. The more boxes you tick, the stronger your local presence gets. Pay attention to these essentials, and you’ll start showing up for more searches, getting more visits and calls from nearby customers.

How to Start with Paid Advertising

Starting with paid ads might feel like a big task, but let’s break it down step by step. Think of this as setting up your business stall carefully before you start inviting customers. When done right, your ads will work smarter and give you better results.

Set Clear Advertising Goals

Before spending a single rupee, ask yourself: What do I want to achieve? Your goals could be many things, like:

• Getting more people to visit your website
• Increasing sales of a particular product
• Building awareness about your brand in your city or town
• Collecting phone numbers or emails to follow up later

Your goal helps decide the whole campaign, how you write your ad, who you target, and even which platform to use.

Identify and Understand Your Target Audience

Knowing who you want to reach is like knowing who your ideal customer is. Think about:

• Their age and gender
• Where they live
• Their interests or hobbies
• What problems or needs do they have

For example, if you sell organic spices in Mumbai, your ideal audience might be health-conscious women between 25-45 who enjoy cooking. Platforms allow you to tell exactly who you want to see your ads.

Select the Right Advertising Platforms

Not every platform suits every business. It’s important to pick the places where your audience is active.

• Google Ads are great when people search for something specific.
• Facebook and Instagram work well for visually strong brands and local audience building.
• LinkedIn is ideal for professional services targeting businesses.
• Snapchat and TikTok are better if you want to reach younger, trend-savvy users.
• Local apps like Zomato or Justdial are perfect if you have a nearby service or restaurant.

Choose 1 or 2 platforms to start, rather than spreading yourself too thin.

Create Compelling Ad Copy and Creative

Your ad needs to grab attention fast. People scroll quickly, so a clear message and eye-catching visuals are a must.

• Use simple, direct language that speaks to the audience’s needs.
• Show benefits, not just features (e.g., “Fresh spices delivered to your door” instead of just “Organic spices”).
• Use images or videos that look professional, but natural, bright and clean photos work best.
• Include a call to action like “Order Now,” “Call Us Today,” or “Learn More.”

Set a Budget and Bid Strategy

Small businesses don’t have to spend a fortune. Decide how much you can comfortably invest monthly or daily.

• Start small to test what works. Even ₹500-₹1000 a day can be enough to gather useful data.
• Learn the bidding options:
  • CPC (Cost Per Click): You pay when someone clicks your ad.
  • CPM (Cost Per Mille): You pay for every 1,000 times your ad is shown.
  • Platforms often offer automatic bidding to help get the most results from your budget.

Monitor and Optimise Your Campaigns

Once your ads are live, don’t set and forget. Check regularly:

• How many clicks and conversions you’re getting
• Which ads perform best
• Who is responding most to your ads

If something is not working, tweak your targeting, ad copies, or budget. Small changes can make a big difference.

Measure ROI and Performance

Return on Investment (ROI) means how much you earn compared to what you spend.

• Track sales, calls, or leads coming from your ads
• Use platform reports to see results clearly
• Don’t worry if it’s not perfect in the first week, continuous learning improves results

Small businesses win by combining smart planning with patient testing. This step-by-step approach makes paid advertising manageable and effective, even if you’re new to it.