LinkedIn is changing the landscape of digital marketing advertising and how, making it an essential platform in any LinkedIn Marketing Guide.
Reid Hoffman created LinkedIn back in 2003. His purpose was to create a platform where professionals could gather, connect, and exchange useful information. What he didn’t know was that soon, LinkedIn would become the most preferred choice of marketers around the globe and a core channel discussed in every LinkedIn marketing guide.
Today, LinkedIn has over 760 million users, with more than 260 million monthly active users, but it is not just the growing user base that has made it so attractive among digital marketers and every performance marketing company. There’s more to it.
Business Networking
Apart from generating business leads and targeting the right customers, LinkedIn is a wonderful way to connect with like-minded professionals, leaders, and genuine followers. An active LinkedIn profile and regularly posting engaging content, as suggested in a LinkedIn marketing guide, can be quite useful in building one such network. These efforts prove to be fruitful for the business in one way or another.
B2B lead generation
In a study of over 5000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%), making it a preferred channel for any performance marketing company.
LinkedIn generates the highest business leads in comparison to other social media sites. This can be attributed to many reasons outlined in a strong LinkedIn marketing guide.
LinkedIn is a business-oriented platform that is considered to be more reliable than its peers when it comes to making decisions. An active, completed, and updated LinkedIn page of a business validates its professionalism and makes it look more authentic and relevant, especially for a digital marketing agency in Delhi.
Another possible reason that LinkedIn is considered to be an exclusive place to generate B2B leads for a business is that it offers unique search features. Therefore, it helps a business to perform in-depth research for potential B2B leads, which is often highlighted in any practical linkedin marketing guide. LinkedIn also allows filtering out search results.
For example, a business looking to promote its products or services online can find a plethora of digital marketing agencies on LinkedIn. Just by typing digital marketing in the search bar and then simply applying the “companies” filter, one can find the right digital marketing agency in delhi or elsewhere. The results can be further reduced to a few by applying more filters, such as location, industry, company size, etc. This way, LinkedIn helps several businesses save days of searching for the right partner and also generates a potential lead for the other, which is why it is recommended by every linkedin marketing guide.
The readily available target market for certain industries
Professionals, CEOs & MDs, startup founders, college students all are on LinkedIn. They trust LinkedIn for finding professionally relevant data, making it a powerful platform for a performance marketing company. LinkedIn is rated high when it comes to value gained from social media initiatives by the professional community.
Professionals on LinkedIn talk about their employer, the industry they work in, their expertise, and students share information about their higher education and skills. All this information helps a business refine its targeting strategy, a core concept in any LinkedIn marketing guide, thus eliminating the need to chase irrelevant audiences.
For example, if an institute is looking to promote its postgraduate programmes, it can easily find its target audience on the platform using strategies followed by a digital marketing agency in Delhi. The institute can start targeted sponsored messaging ads using LinkedIn Marketing.
Why Other Social Media Sites Fall Short?
Facebook-
Facebook is more of a social site where people share personal life updates, making it less suitable for B2B advertising compared to approaches recommended in a LinkedIn marketing guide.
Twitter-
Twitter has become more focused on trending conversations and limited messaging capabilities, reducing its effectiveness for structured B2B campaigns run by a performance marketing company.
Instagram-
Instagram is more entertainment-driven and product-focused, which limits its effectiveness for full-scale business promotion compared to LinkedIn strategies followed by a digital marketing agency in Delhi.
Sources: 8-reasons-why-linkedin-is-better-than-facebook-for-business
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