What makes your business different as compared to the vast number of your competitors in the industry? This very question explains why branding matters for any growing business. The question of what makes you unique is reason enough for getting started with branding for your business. Your business is more than just the products and services you offer to the customers. It comes along with an experience, which keeps your customer loyal and engaged for a considerable period of time, proving that online branding matters in today’s competitive landscape. It is time to turn your business into a recognised brand. Before we dive into how you can start with your branding journey, let us clear the fundamentals of branding.
Brand refers to a feature or set of features that distinguishes one organisation from another. A brand typically comprises a name, tagline, logo or symbol, design, brand voice, and much more. A brand provides an overall experience to the customer when interacting with your business — as a shopper, customer, social media follower, or mere passerby. The association of Coca-Cola with Open Happiness, Maggi with 2 minute mein khushiyan, Have a break, Have a KitKat or Amazon’s Aapki Apni Dukaan reflects why branding matters beyond just products and services. Branding and rebranding help your business provide a memorable and long-lasting experience to your prospective as well as existing customers.
Therefore, branding is nothing but the process of creating your business’s unique identity and helping your customers recognize as well as distinguish it in the marketplace, reinforcing why branding matters for long-term growth. It is the journey of researching and developing your brand’s voice enabling customers to associate your brand with your products and services.
Now that we know what branding is, let us understand the benefits of branding for your business and why branding matters in every industry.
Why should you consider branding for your business?
Customer Awareness:
With so many options and alternatives available in the marketplace, branding helps in educating customers about your business with your distinguishing presence among your competitors. When done correctly, branding allows your business to give a consistent message using your brand voice while informing customers about your offered products and services, showing how online branding matters for visibility.
Customer Recognition:
Once your branding is done correctly, it helps your customers identify your business with the help of your visual identity. Logo, tagline, packaging, consistent colour palette, brand voice and similar elements make it eye-catching and interesting for the customers. Branding, therefore, makes customers recall your brand, highlighting why branding matters in recall and recognition.
Customer Loyalty:
Once your customers start interacting with your brand and buy your products and services, a good brand image and experience make them loyal followers of your brand. This is a strong reason why branding matters for repeat business and long-term engagement.
Customer's Trust:
Did you know 81% of consumers said that they need to be able to trust the brand to buy from them? (source) Therefore, developing a credible image in the minds of customers alongside the industry proves why branding matters in building trust. Airbnb is a strong example of how credibility created through branding normalised an entirely new business concept.
Creating Consistent Brand Image:
With a common philosophy, colour palette, typography, website, and social media posts, branding helps you create a strong and consistent image in front of your customers. It allows them to differentiate and associate your brand visually, which explains why branding matters across markets. McDonald’s is a good example of how consistency builds familiarity and trust worldwide.
With that being said, it is time to turn your business into a brand with SavvyTree, a trusted branding agency in Delhi NCR.
How Can You Create Your Brand?
Decide your target audience-
The golden rule of branding is to understand your audience well. If your brand values do not resonate with customer expectations, it weakens the impact of branding, reinforcing why branding matters when aligned correctly.
Your vision and mission-
Establishing the purpose of your business helps customers understand your philosophy and further shows why branding matters in decision-making.
Defining unique values and features-
Your uniqueness sets your brand apart. Educating customers about what makes your brand special strengthens positioning and explains why branding matters in competitive markets.
Visual aspects of your brand-
Deciding on logo, tagline, color palette, typography and visual elements is crucial. These aspects play a major role in recognition, proving why online branding matters. Professional guidance from a branding agency in Delhi NCR can prevent costly mistake
Finding brand voice-
Defining how your brand communicates ensures consistency and emotional connection, which is another reason why branding matters.
Putting branding into action-
Executing branding across website, social media, and product packaging ensures consistency and recall. Packaging, especially, reinforces why branding matters as it is the most tangible customer touchpoint.
1. Website:
Website being an integral part of your online presence, create a positive image using your branding strategy. Adding logo, tagline, typography and color palette uniform reflecting your brand’s persona is required here.
2. Social Media
The content on your social media channels along with your profile pictures, bio, cover images etc communicate your brand message directly.
3. Product Packaging:
Product packaging is the most interesting as well as an important part of your branding journey. Designing creative and relevant packaging options can take your business from zero to one real quickly. It is the most tangible way of your business interacting with customers. Since packaging is the first thing that gets noticed, it cannot be neglected at any cost.
Finally, integrate branding in your marketing and advertising strategy as they work hand in hand. We hope this blog helped you understand why branding matters for your business growth.
Build your brand now with SavvyTree. We will build your brand with passion and patience.
