Influencer marketing is a term that has arisen from the recognition of brands about the force of companion influence and client recommendations over different types of marketing. Particularly in a period where buyers have begun utilising online media in immense numbers and have been public about their perspectives on brands and items, brands have understood that individuals are generally influenced by recycled data from opinion leaders. This has prompted many brands to recognise top influencer marketing campaigns in India to connect with customers better.
Once brands have recognised influencers in their specific space, it’s crucial they find methods with which they can connect with them and make them talk about the specific product. The engagement plans must be thoroughly examined and shouldn’t seem overly commercial. This approach ensures that influencer marketing campaigns in India resonate with both the brand and the influencer’s audience.
Here are a few best influencer marketing campaigns in India that companies have used to engage and leverage the power and reach of influencers:
Tata CLiQ: show them you know them campaign
Tata CLiQ is a leading e-commerce company, belonging to the Tata group and based out of Mumbai, Maharashtra. It launched the much-anticipated 10/10 sale, this time with a fun ‘Show Them You Know Them’ challenge to test how much we truly know our friends and family. The mission was initiated by a broad influencer marketing campaign. Tata CLiQ wanted to create interest and excitement by gamifying the ‘Show Them You Know Them’ Challenge. To position themselves as the ideal place to go gift shopping, they decided to leverage influencer marketing for e-commerce. The campaign involved celebrity influencers like Rhea and Harshvardhan, and others. The campaign reached 3.2M people, generating 74,684 actions with 3.48M impressions.
Swiggy star hunt
Swiggy, a leading name in the food delivery industry, utilized TikTok influencer marketing to attract and persuade their delivery partners across various languages. The goal of this mission was to situate Swiggy as a convincing decision for existing and potential conveyance accomplices, to beseech them to go past their customary work ways by drawing out their innovative side, and give them a chance to seek after their ability as an optional type of revenue. The video-sharing stage TikTok, with its prevalence among the level 2 and level 3 urban areas of India and being a stage mainstream for the youthful age to promote their gifts was the most ideal alternative to get the conveyance accomplices to grandstand their ability to the world through this mission. Over 350+ Delivery Partners participated and 1500+ videos were uploaded on TikTok which garnered a total of 44M+ Views. This campaign helped Swiggy create a platform for Delivery Partners to showcase their talent and positioned the brand as a great place to work in.
Bigmuscles Nutrition: #FitnessRefreshed Campaign
BigMuscles Nutrition started its journey twelve years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. It is one of the country’s leading nutritional supplement brands whose Brand Ambassador is Ranveer Singh. It launched the #FitnessRefreshed Campaign to launch its new product, Frotein. The product was launched by Ranveer Singh and was further promoted by various influencers on Instagram, including popular influencers like Sidharth Shukla, Asim Riaz, Ranvijay Singha, and several micro and macro influencers. The campaign was a resounding success and flooded social media, bringing influencer marketing for e-commerce to the forefront for fitness-related products.
The Man Company: #GentlemanInYou
The Man Company launched the #GentlemanInYou Campaign around International Men’s Day to highlight the evolving definition of “gentleman” in modern times. The campaign, which featured Bollywood celebrity Ayushmann Khurana, garnered significant attention. The campaign was amplified by numerous influencers on social media marketing in Delhi, helping to create an emotional connection with the audience.
The Bottom Line
Each of these campaigns focused on the key elements of influencer marketing for e-commerce. They targeted the right influencers and crafted campaigns that naturally encouraged influencers to endorse their product. These campaigns serve as superb examples of top influencer marketing campaigns executed correctly.
If you want to promote your brand and formulate a perfect influencer marketing campaign, just like the examples above, then SavvyTree is the perfect match for you.
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