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India’s 1.3 billion people are heading toward a robust digital transformation. India with more than 500 million internet users, is home to the world’s second largest internet user base. Improving standard of living in cities and increasing urbanisation in remote areas has paved a way for internet access and mobile phones into the lives of Indians and this is leading...

India’s Bid To Become Vocal For Local Is Leading To Digital Literacy And More “Vocal for Local”, the buzzword has been in the spotlight for quite some time now. It is an initiative that calls for the support of local products and businesses, urges civilians to come forward and lend a helping hand to such businesses by campaigning for them. It also emphasizes the importance...

The COVID19 pandemic has made the world standstill. With the government’s significant intervention to deal with the ongoing crisis, businesses are now adjusting to the new environment and the changes in customer’s needs and behaviours. It has definitely shown the world the power and necessity of digital mediums.

COVID 19 pandemic has altered every aspect of our lives and has caused enormous impact on the world. While we are still trying to adjust to the changing situations, digital platforms have been a blessing. Digital marketing has now become more important than ever before. It has proved to be the most useful medium to continue with one’s businesses. Following are some of the...